CPA Trendlines Podcasts

A roller derby skater, crypto auditor, and accounting leader shares why belief, sponsorship, and community shape the future of the profession.MOVE Like ThisWith Bonnie Buol RuszczykFor CPA Trendlines ResearchIn this episode of MOVE Like This, Chelsea Sowers, incoming President of the Accounting and Financial Women’s Alliance (AFWA), audit manager specializing in cryptocurrency assurance with The Network Firm, and “Bitcoin Barbie” on the Atlanta Roller Derby team, joins Bonnie Buol Ruszczyk to discuss leadership, retention, mentorship, and the realities shaping women’s careers in accounting today. MORE MOVE Like This | MORE CPA Trendlines Streaming Network | JOIN MOVE 2026 At the center of the conversation is a recurring challenge within the profession: attracting women into accounting is only part of the equation. Retaining and advancing them into leadership remains a persistent issue. Sowers argues that women often receive access to the profession without receiving a roadmap for advancement. Flexibility, mentorship, sponsorship, and community increasingly matter to younger professionals, particularly those entering the workforce after major disruptions like COVID. Firms may focus heavily on recruitment while overlooking what keeps talented people engaged years later.

The best firm build accountability cultures, develop climbers, and make tough calls.Full show notes hereGear Up for GrowthWith Jean Caragherfor CPA Trendlines Research“Some firms dream of being great but only are willing to make the commitment to be good,” Allan Koltin, CEO of Koltin Consulting Group, says in the new episode of Gear Up for Growth with host Jean Caragher. “Leadership is the delta that separates all.”MORE Jean Caragher here | Get her best-selling handbook, The 90-Day Marketing Plan for CPA Firms, here | MORE Gear Up for Growth here | MORE CPA Trendlines Streaming Network hereKoltin says the gap between elite firms and average firms keeps widening, and leadership is the defining factor. Widely recognized as one of the profession’s top consultants, he argues that firms chasing high performance must stop avoiding hard decisions, embrace accountability, and rethink what leadership means.“You can have the same clients, same talent pool, same market opportunities, and one firm ends up in the upper quartile while another struggles,” Koltin says. “The difference is leadership.”READ MORE > > >

Are your firm's stated values consistent with its behavior?Full show notes hereThe DisruptorsWith Liz FarrFor CPA TrendlinesHow does your firm define culture? Is your culture consistent with the values posted on the breakroom wall? Doug Slaybaugh, founder of CPA Coach, defines culture as “values in motion.” According to his definition, a firm’s stated values must be evident in the ways a firm actually behaves.MORE DISRUPTORS: Candy Bellau: The $350 Pricing Mistake that Nearly Broke this Boutique Firm | The Disruptors | Poe: What P.E. Really Wants from Firms | The Disruptors | Blake Oliver: Build a Biz that Runs Without You | Daiber: Use Succession as a Growth Strategy | Cannon: Busy Season is Self-Inflicted | MORE CPA Trendlines Streaming NetworkA firm that truly values philanthropy, for example, should give team members the ability to volunteer or sponsor nonprofit events. “There should be evidence,” Slaybaugh explains. “Otherwise, there’s no evidence of that value. It’s really not your culture.”READ MORE > > >

Networking, timing, and intentional career planning help candidates stand out in competitive hiring processes.Accounting ConversationsWith Chayton FarleeCenter for Accounting TransformationFor many accounting students, the profession can seem narrowly defined by tax returns, audit rooms, and busy season deadlines. But according to Mike Manalac, CPA, accounting can also become a pathway into some of the world’s most innovative companies and industries.In a recent episode of Accounting Conversations, host Chayton Farlee speaks with Manalac about how young accounting professionals can strategically leverage public accounting experience to build careers at companies like Google, Tesla, Uber, and Salesforce. MORE Podcasts Manalac, an accounting manager at Google, currently leads a distributed team working on Google Search and YouTube advertising contracts. His role involves collaborating with engineering, legal, sales, finance, and compliance teams across the organization.Farlee, an assurance associate at CliftonLarsonAllen, says conversations like these are important because many students are not exposed to the full range of accounting career opportunities.

“We’re expecting engagement without creating an environment people actually want to engage in.”MOVE Like ThisWith Bonnie Buol RuszczykFor CPA Trendlines ResearchIn this episode of MOVE Like This, Megan Robinson, founder and CEO of E Leader Experience, joins Bonnie Buol Ruszczyk to talk about one of the most common and costly mistakes firms make: assuming strong performers will naturally become strong leaders. MORE MOVE Like This | MORE CPA Trendlines Streaming Network At the center of the conversation is a clear distinction. Technical excellence and leadership effectiveness are not the same skill set. Yet in many firms, top producers are promoted into management roles without the training or support needed to succeed. The result is frustration on both sides: leaders who feel unprepared and teams that don’t feel supported.