#45 From Telemundo to School of Rock: Jayme Ribeiro Neto on Reinvention and Leadership

About this episode

Jayme Ribeiro Neto discusses his journey from media executive to franchise owner, emphasizing themes of reinvention and leadership.

In this episode of the Create Brand NV podcast, Nicole Alicea and Maria Daly sit down with Jayme Ribeiro Neto, longtime media executive and now franchise owner of School of Rock Clearwater, for a thoughtful conversation about reinvention, leadership, entrepreneurship, and building something meaningful after a major career transition. Jayme shares his journey from Brazil to the U.S., from an MTV internship to leadership roles with Telemundo, where he helped transform the Tampa station into one of the most profitable in the ZGS station group. After nearly 17 years in television and navigating the NBCUniversal acquisition, Jayme faced an unexpected layoff that forced him to rethink what the next chapter of his life could look like. That next chapter became School of Rock Clearwater — a performance-based music education franchise that blends private instruction, group collaboration, confidence-building, and real live performances. Jayme opens up about the risks of entrepreneurship, the discipline required to launch a brick-and-mortar business, the difference between corporate leadership and small business ownership, and why presence, work ethic, humility, and passion still matter at…

People in this episode

Hosts: Nicole Alicea, Maria Daly

Guest: Jayme Ribeiro Neto

Topics covered

• reinvention
• leadership
• entrepreneurship
• career transition
• music education
• franchise ownership

Keywords

• entrepreneurship
• leadership
• career change
• School of Rock
• Telemundo
• franchise
• music education
• business ownership

Mentioned in this episode

Organizations: School of Rock Clearwater, Telemundo, NBCUniversal

Places: Brazil, U.S., Tampa

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