Create Smarter

Content creators, influencers, and internet personalities are changing the way that people are consuming content and giving attention to events like the NBA All Star Game. Phil, Marisa & Jake sat down to talk about the creator economy and how creators are leveraged for larger organizations like the NBA, as well as our clients.

Sometimes it can intimidating (and time consuming) for interview subjects to sit down and be expected to share to a stranger interviewing them. Sometimes it's easier to have a collection of interviewees sit down and carry a discussion amongst themselves while we as the production team are flies on the wall. Not to mention it's a great way to get a lot of content out of one conversation! Phil, Connor & Jake discuss the reasons why a roundtable discussion can be your ultimate content creation hack.

When planning an event, it can sometimes be easy to get caught up in planning for the main stage content, catering, logistics, etc. But don't forget about the attendee experience! Phil, Tyler and Marisa discuss event engagement opportunities like a photo booth, headshot booth, or 360 video booth that will help create those memories for attendees.

Live streaming isn't cheap. So how do you off set these costs, or even make money off of your event? Phil and Tyler sat down for this podcast episode to talk about just that.

In this podcast, Kyle brings in Colleen and Jake to discuss the use of motion in our videos. Colleen joins the discussion through the lens of a video editor and Jake looks through the vantage of a videographer. The crew will discuss both the pros and cons of camera motion within videos and how it should be utilized.

The winter is the perfect time to reflect on our fall events, and to think ahead to our spring events! Tyler and Marisa sat down to talk about some of the key factors to consider when planning for your live streamed event, from promotion, to who your host is, to where the live stream should live.

This year's Olympics have come and gone, so naturally it's time to start talking about the next one! Marisa, Kyle and Phil sit down to talk about the unique marketing and content creation strategy for the LA28 Olympics.

We work a LOT of events: big, small, hybrid, in-person, all virtual. What we've learned is that not every event needs to be live streamed. Hybrid seems to be the way of the world now, but does it have to be for every event? In the latest episode of the Create Smarter podcast, Phil & Tyler break down when it makes sense to live stream an event, but also when it might make sense not to.

When working with AV for an event, sometimes you're handed over a list of equipment as part of the contract. But how're you supposed to know what you need and what each thing does? Your production team might tell you that you need a stage manager and a director, but what does that mean? What do they do? It's important to have someone who can "translate" and can help be your partner when it comes to AV for your event! Kyle, Phil & Tyler sat down to talk about why having a team who can walk through a list of equipment or explain why you need certain things on site will help you understand the bigger picture.

On this episode of the Create Smarter Podcast, Kyle and Connor sit down and talk about how to get the most our of your Zoom set up. They walk through how to get your video and audio looking and sounding great as well as give some helpful tips on how to maximize Zoom's back end settings. Check it out!

Would you be surprised to hear that the top streaming service on a television isn't Netflix or Hulu? It's actually YouTube. But why? Phil & Tyler dive into the world of content that people stream via their TVs in this episode of the Create Smarter podcast.

In this episode of the Creates Smarter podcast, host Kyle MacNaught is joined by Janet Kalandranis from 95 Creative and Chris Paterna, Chief Revenue Officer at Compass Retirement Consulting Group, to discuss Compass’ innovative approach to digital video strategy . They delve into how they've transformed dry topics like retirement planning into engaging webisodes and coaching series, emphasizing the importance of authenticity and conversation over traditional PowerPoint presentations. By strategically leveraging social media and maintaining a consistent brand identity, they've successfully positioned themselves as thought leaders in their industry, garnering positive feedback and strengthening connections with their audience.