He's Made Content for 20 YEARS - E44: Hayden Hillier-Smith

He's Made Content for 20 YEARS - E44: Hayden Hillier-Smith

From Created To Create by Ben Gluntz

April 4, 2026 · 2h 28m

About this episode

Hayden Hillier Smith discusses the realities of being a creator and the pressures that come with turning creativity into a career.

What does it really cost to be a creator? In this episode, Hayden Hillier Smith, former editor for Logan Paul and the mind behind billions of views, breaks down the reality of turning creativity into a career. We dive into how creating can shift from passion to identity, and why that can quietly lead to pressure, burnout, and obsession. Hayden shares hard-earned insights on storytelling, retention, and why chasing the algorithm might be the wrong game. This is an honest conversation about the highs, the tradeoffs, and what no one tells you about building a life around content. If you’re a creator (or want to be one), this episode might change how you think about your work.Follow Hayden on Instagram📲: https://www.instagram.com/hhilliersmith/ Listen on Spotify 🎙️: ⁠⁠⁠https://open.spotify.com/show/0DYP6LY....Listen on Apple 🎙️: ⁠⁠⁠https://podcasts.apple.com/us/podcast....Listen on Amazon 🎙️:⁠⁠⁠https://music.amazon.com/podcasts/157....Follow us on Instagram📲: https://www.instagram.com/createdtocreateshow/

People in this episode

Host: Ben Gluntz

Guest: Hayden Hillier Smith

Topics covered

  • content creation
  • creativity
  • burnout
  • storytelling
  • algorithm
  • identity

Keywords

  • creator
  • content
  • pressure
  • burnout
  • storytelling
  • algorithm
  • identity

Mentioned in this episode

Organizations: Logan Paul, Spotify, Apple, Amazon

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