When Growth Requires Shedding Your Old Self

About this episode

Deana Uson discusses with Sasha Fedunchak the challenges of personal and business growth and the importance of internal development over external appearances.

Pretty branding can get attention, but it can’t carry you through postpartum hormones, leadership pressure, and the quiet anxiety of wondering if the business still fits. I sit down with serial entrepreneur Sasha Fedunchak to talk about what happens when you outgrow a version of yourself and your company at the same time, and why “more than pretty” is about building from the inside out, not just curating what people see online. Sasha shares her path through multiple ventures, from the beauty...

People in this episode

Host: Deana Uson

Guest: Sasha Fedunchak

Topics covered

• personal growth
• entrepreneurship
• branding
• business development
• mental health

Keywords

• postpartum
• leadership pressure
• anxiety
• business fit
• beauty branding

More episodes of Creating More Than Pretty

• What Long Term Success in the Sunless Industry really looks like with Jaclyn Cook · June 5, 2026 · 32 min
• What If Alignment Matters More Than Growth · March 20, 2026 · 34 min
• Introduction- · March 14, 2026 · 3 min
• Creating More Than Pretty- Trailer · March 13, 2026 · 1 min
• Restructuring a beauty business and creating clear boundaries after having a baby with Emily Stites · November 7, 2022 · 37 min
• Transitioning from Entrepreneur to Momprenuer with Kelly Callaghan. · July 6, 2022 · 33 min