From 9–5 to Nike: How Johnnie Izquierdo Captures Culture

From 9–5 to Nike: How Johnnie Izquierdo Captures Culture

From Creative Control by Lagos Creative

June 19, 2025 · 1h 14m · Episode 10

About this episode

In this episode, Alex Lagos interviews Johnnie Izquierdo about his journey from a 9–5 job to working with Nike and capturing culture.

Welcome to Creative Control, a show about the art and business of content—how to build it, how to scale it, and how to actually make it matter. After years of working behind the scenes with some of the world's biggest brands, Alex Lagos (Founder, Lagos Creative) is sharing what he's learned. Each week, we'll break down the game, dive deep on industry topics, and sit with people who are shaping creative culture—artists to athletes, entrepreneurs to influencers, celebrities to CEOs. ----- WATCH full episodes on YouTube: ⁠⁠⁠https://www.youtube.com/@LagosCreative⁠⁠⁠ ----- FREE DOWNLOAD Podcast360: ⁠⁠⁠https://bit.ly/Podcast360⁠⁠⁠ ----- LC Approved Equipment List: ⁠⁠⁠https://lagoscreative.co/gear⁠⁠⁠ ----- FOLLOW ALEX Instagram: ⁠⁠⁠https://www.instagram.com/mralexlagos⁠⁠⁠ LinkedIn: ⁠⁠⁠https://www.linkedin.com/in/lagosalex⁠⁠⁠ TikTok: ⁠⁠⁠https://www.tiktok.com/@mralexlagos⁠⁠⁠ ----- FOLLOW EASTON Instagram: ⁠⁠⁠https://www.instagram.com/eastonjsmith/⁠⁠⁠ ----- PRODUCED BY: Website: ⁠⁠⁠https://lagoscreative.co⁠⁠⁠ Instagram: ⁠⁠⁠https://www.instagram.com/lagoscreative⁠⁠⁠ TikTok: ⁠⁠⁠https://www.tiktok.com/@lagoscreative Learn more about your ad choices. Visit megaphone.fm/adchoices

People in this episode

Host: Alex Lagos

Guest: Johnnie Izquierdo

Topics covered

  • culture
  • business
  • content creation
  • branding

Keywords

  • Nike
  • creative culture
  • entrepreneurship

Mentioned in this episode

Products: Nike

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