Susan Robertson - The Neuroscience of Creative Thinking

Susan Robertson - The Neuroscience of Creative Thinking

From Creative Flow: Thinkers and Change Agents by Kim Marie McKernan

November 11, 2025 · 29 min · Season 53 · Episode 4

About this episode

Susan Robertson discusses the neuroscience of creative thinking and how to overcome mental blocks to foster innovation.

The 53rd episode of The Creative Flow: Thinkers and Change Agents Podcast features Susan Robertson , a possibility architect who empowers teams and organizations to navigate change by embracing creative thinking. As an instructor at Harvard, Susan combines the neuroscience of creativity with over 20 years of experience coaching Fortune 500 companies. She brings a scientific foundation and a dose of fun to help make behavior change stick. Discover key takeaways about the neuroscience behind our thinking habits. Susan explains the "negativity bias" and why our brains instinctively resist uncertainty and new ideas. You'll gain insights into the power of shifting from a "Yes, but" to a "Yes, and" mindset, fostering true creative collaboration and innovative solutions in both your professional and personal life. Don't miss the 3-minute Lab: Decoy video she recommends at https://youtu.be/F-TyPfYMDK8?si=HhdjVRYzzsO31Tpc . Listeners will learn practical, science-backed methods for unlocking creativity and making a significant mindset shift. This episode offers practical guidance on overcoming mental blocks, cultivating a culture of possibility, and applying…

People in this episode

Host: Kim Marie McKernan

Guest: Susan Robertson

Topics covered

  • neuroscience
  • creative thinking
  • behavior change
  • mindset shift
  • innovation
  • collaboration

Keywords

  • neuroscience
  • creativity
  • mindset
  • collaboration
  • behavior change
  • innovation
  • negativity bias

Mentioned in this episode

Organizations: Harvard, Fortune 500

Books & works: The Creative Flow: Thinkers and Change Agents Podcast

Places: USA

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