What happens to craft in a world that prizes speed and automation?

What happens to craft in a world that prizes speed and automation?

From Creativity: Uncovered by Abigail Gatling

October 13, 2025 · 39 min · Season 1 · Episode 70

About this episode

This episode explores the impact of speed and automation on creativity and craft through a conversation between Abigail Gatling and Jesse Feister.

Faster. Cheaper. More efficient. That's the mantra driving much of our world today - but should it apply to creativity? In this episode of Creativity: Uncovered , Abi Gatling speaks with Jesse Feister , Executive Director of Webby Media Group, to explore what happens to creativity and craft in a world obsessed with speed and automation. Can creativity survive without compromise? And what do we lose when we skip the struggle? Tune into this episode of Creativity: Uncovered to hear about: The difference between creativity and craft in a high-speed world How AI and technology may be raising the standard, not lowering the bar Why craft "resists efficiency" - and why that matters What we might lose when we remove effort from the creative process Whether machines could ever truly replicate human craft The evolving definition of excellence in the digital age The increased emphasis on human connection and authenticity The role of awards like the Webbys in celebrating (and defending) creative integrity Happy listening! xo Abi P.S. For more information about this episode and our guest, head to…

People in this episode

Host: Abigail Gatling

Guest: Jesse Feister

Topics covered

  • creativity
  • craft
  • automation
  • AI
  • human connection
  • efficiency

Keywords

  • creativity
  • craft
  • automation
  • AI
  • human connection
  • efficiency
  • Webby Awards
  • creative integrity

Mentioned in this episode

Organizations: Webby Media Group, Crisp Communications

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