Insights from recent episode analysis
Audience Interest
Podcast Focus
Publishing Consistency
Platform Reach
Insights are generated by CastFox AI using publicly available data, episode content, and proprietary models.
Most discussed topics
Brands & references
Total monthly reach
Estimated from 2 chart positions in 2 markets.
By chart position
- 🇭🇺HU · Entrepreneurship#119500 to 3K
- 🇳🇿NZ · Entrepreneurship#199500 to 3K
- Per-Episode Audience
Est. listeners per new episode within ~30 days
500 to 3K🎙 ~2x weekly·49 episodes·Last published 1mo ago - Monthly Reach
Unique listeners across all episodes (30 days)
1K to 6K🇭🇺50%🇳🇿50% - Active Followers
Loyal subscribers who consistently listen
400 to 2.4K
Market Insights
Platform Distribution
Reach across major podcast platforms, updated hourly
Total Followers
—
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* Data sourced directly from platform APIs and aggregated hourly across all major podcast directories.
On the show
From 10 epsHost
Recent guests
Recent episodes
Meet The Advertising Genius Behind Steven Bartlett
Apr 1, 2026
1h 30m 05s
Marketing Genius: Social Media Is About to Change Forever (Here’s What to Do)
Mar 25, 2026
1h 16m 22s
Viral Accountant: “I Make $100k a Week from Instagram!” Rachel Harris
Mar 4, 2026
1h 21m 22s
From Finance Career to $1M Coach: The Full Strategy | Simon Alexander Ong
Feb 25, 2026
1h 35m 44s
How Anyone Can Sell a Business for Millions | $28M Founder Timo Armoo
Feb 11, 2026
1h 40m 15s
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| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
|---|---|---|---|---|---|---|---|---|---|
| 4/1/26 | Meet The Advertising Genius Behind Steven Bartlett✨ | advertisingcontent growth+4 | Tom Lewis | Metastat7xContent | — | advertisingcreators+4 | — | 1h 30m 05s | |
| 3/25/26 | Marketing Genius: Social Media Is About to Change Forever (Here’s What to Do)✨ | social media strategybrand strategy+3 | Michael | RyanairSlice | — | social mediacontent strategy+3 | 7xContent | 1h 16m 22s | |
| 3/4/26 | Viral Accountant: “I Make $100k a Week from Instagram!” Rachel Harris✨ | social media marketingpersonal branding+3 | Rachel Harris | 7xContentInstagram+2 | — | Instagramaccounting+3 | — | 1h 21m 22s | |
| 2/25/26 | From Finance Career to $1M Coach: The Full Strategy | Simon Alexander Ong✨ | coachingpersonal development+3 | Simon Alexander Ong | Penguin7xContent | — | coachingYouTube+5 | — | 1h 35m 44s | |
| 2/11/26 | How Anyone Can Sell a Business for Millions | $28M Founder Timo Armoo✨ | selling a businessentrepreneurship+4 | Timo Armoo | Fanbytes7xContent+4 | — | business saleentrepreneur+4 | — | 1h 40m 15s | |
| 2/4/26 | How James Smith Makes $1M+ Per Month From Social Media✨ | social mediacontent creation+4 | James Smith | 7xContent | — | James Smithsocial media income+5 | — | 1h 31m 00s | |
| 1/28/26 | World’s No 1 LinkedIn Expert: How To Grow a Personal Brand FAST in 2026✨ | LinkedIn growthpersonal branding+3 | Josh Sanders | Chris Donnelly7xContent | — | LinkedInpersonal brand+3 | — | 1h 31m 16s | |
| 1/24/26 | Personal Update & Plans For 2026✨ | business updatepodcast performance+3 | — | 7x ContentCreator Playbooks+3 | — | podcast performancebusiness update+3 | — | 16m 20s | |
| 12/10/25 | Meet The Man Behind The Sidemen's $100M Empire✨ | content engineeringcreator economy+3 | Jordan Schwarzenberger | The Sidemen7xContent | — | Sidemencontent engineering+5 | — | 1h 18m 19s | |
| 11/19/25 | Content Isn't Hard. It's Misunderstood.✨ | content creationbranding+4 | — | — | — | content systemsbranding+4 | 7xContent | 17m 13s | |
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| 10/29/25 | How To Actually Build a Global Brand And Sell It (In Just 7 Steps) | Ben Branson | Seedlip | Get a breakdown of Ben’s brand-building frameworks in my free newsletter: https://bit.ly/4noPRukApply to work with me:https://bit.ly/4oDmAgxBen Branson is the founder of Seedlip - the world’s first non-alcoholic spirit. In this episode, Ben shares how he built a completely new drinks category from his kitchen and turned it into a global brand stocked in 40+ countries and acquired by Diageo.We cover how Seedlip went from an idea in a small kitchen to a movement changing the drinks industry, the creative philosophy that drives Ben’s work, how he blends art and science in brand building, and what’s next for his ventures like Seasn and Sylva. If you’re a brand builder, founder, or creative entrepreneur, this is a masterclass in vision, purpose, and originality.Listen on Your Podcast Player:https://podcasters.spotify.com/pod/show/creatorplaybooksFollow Callum on socials:Instagram – https://www.instagram.com/thecallumc/TikTok – https://www.tiktok.com/@heycallumX – https://x.com/mcdonnellcallumLinkedIn – https://www.linkedin.com/in/callummcdonnellProduced by 7xContent – make your own Podcast with us:https://www.7xcontent.comFollow Ben:Instagram – https://www.instagram.com/seedlip_benLinkedIn – https://www.linkedin.com/in/benbransonYouTube (podcast) – https://www.youtube.com/@hidden20charityTimestamps:0:00 – Introduction1:34 – The origin story: how Seedlip began in a kitchen garden6:12 – Turning a personal experiment into a global drinks brand11:25 – Naming, storytelling, and the design philosophy behind Seedlip17:18 – What it takes to pioneer a new category in the drinks world23:05 – The moment a huge company came knocking29:42 – Staying true to purpose after acquisition35:26 – The power of restraint: branding lessons from simplicity41:15 – Building brands with emotion and authenticity48:10 – Launching the next generation of purpose-led products55:42 – The tension between creativity and commercial success1:03:38 – What Ben learned from failure and iteration1:12:06 – Designing for meaning, not just marketing1:20:14 – The impact of nature, art, and ritual on creative thinking1:28:45 – What founders get wrong 1:36:22 – The future of non-alcoholic culture and conscious consumption1:42:49 – Final lessons | — | ||||||
| 10/15/25 | Meet The Marketing Genius Behind Alex Hormozi And GaryVee | Caleb Ralston | Get a breakdown of Caleb’s frameworks in my free newsletter: https://bit.ly/4nWMw78Apply to work with me:https://bit.ly/4qfKpwOCaleb Ralston is the secret strategist behind Gary Vee and Alex Hormozi — two of the biggest personal brands in the world. In this episode, Caleb reveals the exact systems and frameworks he used to help scale Hormozi’s brand to 11.5 million followers and build creator teams that actually convert.We break down his 4-step brand journey framework, the biggest mistake people make when growing online, what he learned directly from GaryVee, and why the future of personal branding is about trust, not virality. If you’re a creator, entrepreneur, or anyone building an audience — this is the blueprint for doing it right.Listen on Your Podcast Player:https://podcasters.spotify.com/pod/show/creatorplaybooksFollow Callum on socials:Instagram – https://www.instagram.com/thecallumc/TikTok – https://www.tiktok.com/@heycallumX – https://x.com/mcdonnellcallumLinkedIn – https://www.linkedin.com/in/callummcdonnellProduced by 7xContent – make your own Podcast with us:https://www.7xcontent.comFollow Caleb:Instagram – https://www.instagram.com/calebralstonLinkedIn – https://www.linkedin.com/in/calebralstonX - https://x.com/calebralstonYouTube: https://www.youtube.com/user/CalebRalstonWebsite: https://calebralston.comTimestamps:0:00 – Introduction1:32 – The framework to build a personal brand5:50 – The biggest mistake creators make with content9:45 – Why your brand must stand for something contrarian13:30 – Lessons from GaryVee on spotting new platforms early17:55 – How to pick your primary platform & stay consistent23:22 – Why trust beats virality (and always will)29:40 – Turning your creative team into strategic thinkers35:18 – The role of quality vs quantity in content41:07 – Inside the Hormozi content machine48:12 – The one hire every creator should make first54:48 – Building long-term systems instead of chasing views1:03:20 – Optimising your team1:08:15 – What Caleb learned working with the Hormozi's1:14:33 – Balancing what your own work & more team advice1:18:47 – GaryVee & Document, don't create1:29:23 – Premium looking content & final advice | — | ||||||
| 10/8/25 | Meet The Marketing Genius Behind PerfectTed | $200M Brand Masterclass | Marisa Poster | Get a breakdown of Marisa’s brand-building frameworks in my free newsletter: https://bit.ly/4mL8kRKApply to work with me:https://bit.ly/42PymMoMarisa Poster is the co-founder of PerfectTed — Europe’s fastest-growing matcha brand. In this episode, Marisa shares how she went from struggling to find matcha in the UK to building a global brand stocked in 30,000+ stores and generating millions a month in revenue.We cover the Kickstarter pivot that changed everything, her experience pitching on Dragons’ Den, what it’s like working with Steven Bartlett, the strategies behind breaking into major retailers, and the scrappy marketing hacks that helped PerfectTed explode. If you’re a founder, brand builder, or entrepreneur — this is a masterclass in turning an idea into an iconic business.Listen on Your Podcast Player:https://podcasters.spotify.com/pod/show/creatorplaybooksFollow Callum on socials:Instagram – https://www.instagram.com/heycallum/TikTok – https://www.tiktok.com/@heycallumX – https://x.com/mcdonnellcallumLinkedIn – https://www.linkedin.com/in/callummcdonnellProduced by 7xContent – make your own Podcast with us: https://www.7xcontent.comFollow Marisa:LinkedIn – https://www.linkedin.com/in/marisa-posterInstagram – https://www.instagram.com/marisalposter/PerfectTed – https://www.perfectted.comTimestamps:0:00 – How Marisa scaled PerfectTed from £9K to £4M a month2:15 – Why matcha was the answer to anxiety, ADHD & caffeine crashes6:40 – From failed lattes to launching a hit energy drink10:25 – The Kickstarter campaign that proved demand15:10 – Inside the Dragons’ Den pitch (and what you don’t see on TV)23:45 – Signing with Steven Bartlett & scaling with supermarket deals32:18 – Scrappy marketing hacks: Facebook, Holland & Barrett, Cameo stunts40:12 – Why café partnerships like Joe & the Juice changed everything48:27 – Working with Steven: advice followed vs ignored55:36 – The reality of building with family co-founders1:03:42 – Mistakes, lessons & what founders should know before starting1:10:28 – World domination: the vision for PerfectTed | — | ||||||
| 9/24/25 | The YouTube Secrets Behind Ali Abdaal’s $5 Million Channel | Saf Mohammed | Get a breakdown of Saf's framework in my free newsletter: https://bit.ly/46QMur8Apply to work with me: https://bit.ly/4muEMHSSaf Mohammed is the content genius who left Ali Abdaal and founded his own agency Talking Heads. In this episode, Saf shares how he went from editing his own videos alone to running his own content agency, and how to build systems that make creative work scalable.We cover how it was like working for Ali Abdaal, the systems behind the channel, why he left, mistakes, and much more. If you're a content creator, freelancer, or agency builder — this is a must-watch.Listen on Your Podcast Player: https://podcasters.spotify.com/pod/show/creatorplaybooksFollow Callum on socials:Instagram – https://www.instagram.com/thecallummcTikTok – https://www.tiktok.com/@heycallumX – https://x.com/McdonnellCallumLinkedIn – https://www.linkedin.com/in/callummcdonnellProduced by 7xContent – make your own Podcast with us:https://www.7xcontent.comFollow Saf:Instagram – https://www.instagram.com/saffalinoX – https://x.com/safwaanLinkedIn – https://www.linkedin.com/in/safmohammedTimestamps:0:00 – Introduction1:18 – Meeting Ali's team4:04 – Ali's organisation05:32 – How to come up with content ideas9:11 – YouTube packaging15:24 – Working with clients & writing hooks20:37 – Ali's unfair advantage22:37 – Finding your “core content thesis”26:15 – Programs and what matters28:23 – YouTube metrics34:22 – People leaving Ali's team35:40 – Content analysis41:40 – Saf's YouTube journey44:00 – Content opportunity51:38 – Saf's passion54:39 – What Saf learnt from Ali59:33 – Saf's agency & more content opportunities#podcast #youtube #youtubeexpert #expert #contentcreator #strategy #youtubestrategy | — | ||||||
| 8/20/25 | Meet The Marketing Genius Behind A $100M Podcast | ZOE’s Rich Willan | Get Rich's pitch template:https://mailchi.mp/f5fbb8d327b2/zsn-pitch-template-lead-mag Get a breakdown of Rich’s podcast playbook in my free newsletter:https://callummcdonnell.substack.comApply to work with me:https://forms.gle/uw6NZDBHs2pQNYhbARich Willan is the Head of Content at ZOE — a $100M+ health brand that built the #1 most shared podcast in the UK. In this episode, Rich reveals how to grow a podcast from zero to millions of downloads, how to create an effective editorial system, and what it takes to consistently make content that drives real business results.We break down ZOE’s strategy across formats, why quality trumps virality, how they structure their workflow, and what founders and creators can learn from building a show like ZOE Science & Nutrition.If you want to grow a podcast, run better interviews, or turn content into conversions — this episode is a masterclass.Listen on Your Podcast Player:https://podcasters.spotify.com/pod/show/creatorplaybooks/Follow Callum on socials:Instagram – https://www.instagram.com/thecallummc/TikTok – https://www.tiktok.com/@heycallumX – https://x.com/McdonnellCallum/LinkedIn – https://www.linkedin.com/in/callummcdonnell/Produced by 7xContent – make your own Podcast with us:https://www.7xcontent.com/Follow Rich:LinkedIn – https://www.linkedin.com/in/rich-willan-69764957Timestamps:00:42 – How ZOE built the most shared podcast in the UK02:55 – How to grow a podcast without relying on virality06:13 – The “content engine” behind ZOE’s success09:01 – Structuring your show like a Netflix series11:49 – Audience feedback, discovery, and listening data15:37 – Planning content that builds real trust18:24 – Why ZOE avoids TikTok and sticks to longform21:03 – Their growth flywheel: consistency → trust → action23:45 – Building a $100M brand through podcasting27:20 – ZOE’s workflow: research, scripts & final edits30:16 – The role of the host (and training for it)34:07 – What makes a great guest vs a forgettable one36:39 – How to structure a podcast team that scales39:18 – What creators get wrong about “growth content”41:59 – Rich’s best advice for creators, founders & content teams | — | ||||||
| 7/23/25 | 23 Harsh Truths Holding You Back | Unlock Your Full Potential | Jodie Cook | Get a breakdown of Jodie’s frameworks in my free newsletter:https://callummcdonnell.substack.comApply to work with me:https://forms.gle/uw6NZDBHs2pQNYhbAJodie Cook is a bestselling author, entrepreneur, and one of the clearest thinkers on how to actually build a life you’re proud of. In this episode, she breaks down how to structure your day, build systems that free you up, and grow a meaningful business that doesn’t burn you out.We cover her principles for daily productivity, her exit from the agency she founded, how to write like a machine, and why consistency wins in everything from content to competition.If you’re a creator, founder, or operator looking for clarity, systems, and energy — this episode delivers.Listen on Your Podcast Player:https://podcasters.spotify.com/pod/show/creatorplaybooks/Follow Callum on socials:Instagram – https://www.instagram.com/thecallummc/TikTok – https://www.tiktok.com/@heycallumX – https://x.com/McdonnellCallum/LinkedIn – https://www.linkedin.com/in/callummcdonnell/Produced by 7xContent – make your own Podcast with us:https://www.7xcontent.com/Follow Jodie:Website – https://www.jodiecook.com/Instagram – https://www.instagram.com/jodie.cook_X – https://x.com/jodie_cookLinkedIn – https://linkedin.com/in/jodie-cookTimestamps:03:02 – 9 productivity principles for better days06:15 – What changes after you sell your business10:47 – How Jodie organizes her goals, calendar, and time14:23 – The secret to content consistency without burnout18:58 – Living a meaningful life as an entrepreneur22:10 – How to build an identity outside your business25:45 – Training for Ironman & lessons from competition30:12 – How to publish books, newsletters, and stay creative34:08 – Why writing is Jodie’s operating system39:26 – “You can't always be creating chaos” — focus & repeatability44:40 – How to make decisions faster (with less regret)48:13 – Jodie’s writing process and content schedule52:30 – The two types of creators — and how to tell which one you are56:02 – How to set better goals (that energize you long-term)59:17 – Jodie’s best advice for founders & creators | — | ||||||
| 6/25/25 | Ultimate Podcast Setup For 2025 - Beginner To Advanced | Get the full gear breakdown in my free newsletter: https://callummcdonnell.substack.comApply to work with me: https://forms.gle/uw6NZDBHs2pQNYhbAIf you’re starting a podcast or want to upgrade your setup — this is the only video you need.In this episode, I sit down with Ben Warburton (award-winning director + DOP) to break down the ultimate podcast setup for every budget: from $1K to $100K. We cover cameras, lenses, lighting, audio, data, design, and all the things no one tells you — including what gear’s overrated and what’s 100% worth investing in.Whether you’re building a studio, filming on location, or just upgrading from your bedroom — you’ll walk away knowing exactly what to buy and how to set it up.🎥 CAMERA LINKS• Beginner: Sony ZV-E10 – https://a.co/d/cKlFMHz• Intermediate: Sony A7 IV – https://a.co/d/bWYfN5d• Advanced: Sony FX6 – https://www.sony.co.uk/interchangeable-lens-cameras/products/ilme-fx6• G Master & GM Zoom Lenses – https://www.sony.co.uk/lenses/g-master-lenses• Sigma Art Lenses – https://www.sigma-global.com/en/lenses/art/🎙️ AUDIO LINKS• Entry-Level Mic (Samson Q2U) – https://www.amazon.com/dp/B001R747SG• Mid-Level Mic (Shure MV7X) – https://www.amazon.com/dp/B08G8WH435• Pro Mic (Shure SM7B) – https://www.amazon.com/dp/B0002E4Z8M• Audio Interface (Zoom PodTrak P4) – https://www.amazon.com/dp/B08H57VYTC• Budget Mic Alternative (Rode NT1-A) – https://www.amazon.com/dp/B0002PSCQM💡 LIGHTING LINKS• Key Light: Aputure 300D II – https://aputure.com/products/ls-300d-ii?srsltid=AfmBOoqu2BG6VIPx9KiJF9CoiUyc6oMaOBMXmet0XOVzEOMJIUaEm3f5&Battery+Mount=V-mount• Panel Light: Amaran F22C – https://www.aputure.com/products/amaran-f22c• Accent/Battery Light:Aputure B7c – https://www.aputure.com/products/accent-b7c💾 STORAGE LINKS• Fast SD Card (V90, 128GB+) – https://www.amazon.com/s?k=V90+SD+card+128GBListen on Your Podcast Player: https://podcasters.spotify.com/pod/show/creatorplaybooks/Follow Callum on socials:Instagram – https://www.instagram.com/thecallummcTikTok – https://www.tiktok.com/@heycallumX – https://x.com/McdonnellCallumLinkedIn – https://www.linkedin.com/in/callummcdonnellProduced by 7xContent – make your own Podcast with us:https://www.7xcontent.com/Follow Ben:Instagram – https://www.instagram.com/benwarburtonmediaLinkedIn – https://www.linkedin.com/in/benwarburtonWebsite – https://www.benwarburtonmedia.comTimestamps:00:00 – Introduction01:14 – The $1K beginner setup: cameras, mics, lighting03:37 – What we use: Sony A7 IV, FX6, lens options08:46 – Microphones for every budget (and what to skip)12:58 – Lighting mistakes & silent gear to use instead15:43 – Portable battery lights that save every set17:29 – How to light a podcast like a film shoot20:13 – Storage, file sizes & the biggest rookie mistake24:18 – Set design: overlooked but critical26:48 – Camera placement & layout rules29:51 – Authenticity, performance & final tips | — | ||||||
| 5/7/25 | Meet The Marketing Genius Behind Alex Hormozi | Tobias Allen | Get Tobias' YouTube playbook with my free newsletter:https://callummcdonnell.substack.comApply to work with me:https://forms.gle/uw6NZDBHs2pQNYhbATobias Allen is the former director of marketing at Acquisition.com, working alongside Alex and Leila Hormozi to generate millions in revenue, engineer sold-out events, and drive growth across one of the world’s fastest-scaling business portfolios. In this episode, he unpacks the seven timeless principles every entrepreneur and marketer should master to grow leads, close sales, and scale profitably.If you want to sharpen your marketing strategy, craft offers that convert, and understand how top operators like the Hormozis build empires — this episode is a must-listen.Listen on Your Podcast Player:https://podcasters.spotify.com/pod/show/creatorplaybooks/Follow Callum on socials:Instagram - https://www.instagram.com/thecallummc/TikTok - https://www.tiktok.com/@heycallumX - https://x.com/McdonnellCallum/LinkedIn - https://www.linkedin.com/in/callummcdonnell/Produced by 7xContent – make your own Podcast with us:https://www.7xcontent.com/Follow Tobias on socials:LinkedIn - https://www.linkedin.com/in/tobias-allen/Timestamps:00:00 – Introduction01:10 – Tobias’ journey: sales to Hormozi’s team05:50 – Elevators & cake: how to capture attention10:12 – The MAN formula: targeting buyers who convert13:30 – Crafting offers: building bridges that sell18:00 – Going for the bullseye: messaging that resonates27:00 – Salesmanship in print: making funnels actually sell33:00 – Avoiding vanity metrics: the “elephant in the room” test44:45 – Scaling without sacrificing margin or sanity50:00 – Tobias’ lessons from working directly with Alex & Leila Hormozi55:00 – Tobias’ top books and final takeaways | — | ||||||
| 4/9/25 | Meet The Man Making Millionaires on YouTube | Oscar Owen | Get Oscar’s YouTube playbook with my free newsletter:https://callummcdonnell.substack.comApply to work with me:https://forms.gle/uw6NZDBHs2pQNYhbAOscar Owen isn’t just a famous YouTube magician — he’s a YouTube expert. With two channels nearing 1M subscribers combined, Oscar has mastered the art of faceless content, creator breakdowns, and turning views into serious revenue. In this episode, he breaks down how he builds content that ranks, earns, and converts — including how he attracts clients, automates income, and reverse engineers top creators to dominate the algorithm.If you want to grow faster on YouTube, attract leads through content, and build a faceless brand that prints money while you sleep — Oscar’s playbook is essential.Listen on Your Podcast Player:https://podcasters.spotify.com/pod/show/creatorplaybooks/Follow Callum on socials: Instagram - https://www.instagram.com/thecallummc/ TikTok - https://www.tiktok.com/@heycallum X - https://x.com/McdonnellCallum/ LinkedIn - https://www.linkedin.com/in/callummcdonnell/Produced by 7xContent – make your own Podcast with us: https://www.7xcontent.com/Follow Oscar on socials:YouTube (coaching channel) - https://www.youtube.com/@oscarowenbusinessYouTube (magic channel) - https://www.youtube.com/@OscarOwenInstagram - https://www.instagram.com/oscarowenmagic/Twitter/X - https://x.com/oscarowenmagic Timestamps:00:00 – Introduction02:17 – How one video made over $100,00006:02 – The mistake most creators make starting out09:45 – Targeted views vs. viral views13:30 – The power of niche authority on YouTube17:12 – Turning 500 views into clients21:06 – The system Oscar uses to stay consistent25:39 – When and what to outsource30:14 – Why lead magnets drive more sales than subs34:50 – How to batch-create 3 months of content39:23 – The secret to trust-building via video43:47 – Creating bingeable video ecosystems48:30 – When having 500K subs becomes a problem52:19 – Using YouTube instead of paid ads56:40 – Oscar’s current strategy & coaching insights | — | ||||||
| 3/16/25 | The Social Media Expert: Turn Posts Into Millions | Aydan Al-Saad | Get Aydan's playbook with my free newsletter: https://callummcdonnell.substack.comApply to work with me: https://forms.gle/uw6NZDBHs2pQNYhbAMeet Aydan Al-Saad, an entrepreneur who replaced a 200K salary with multiple six‑figure income streams - all powered by social media content and a simple 5‑step system. In this episode, he reveals how to transform your skills into profitable offers, land your first paying client, and scale your earnings with content‑driven sales.Get Aydan’s 5‑Step Blueprint (FREE):https://callummcdonnell.substack.com/ Listen on Your Podcast Player:https://podcasters.spotify.com/pod/show/creatorplaybooks/ Follow Callum on socials: Instagram - https://www.instagram.com/thecallummc/ Tiktok - https://www.tiktok.com/@heycallum X - https://x.com/McdonnellCallum/ LinkedIn - https://www.linkedin.com/in/callummcdonnell/ Produced by 7xContent - make your own Podcast with us here: https://www.7xcontent.com/Follow Aydan on socials: Instagram - https://www.instagram.com/aydanalsaad/ TikTok - https://www.tiktok.com/@aydanalsaadWebsite - https://www.aydanalsaad.com/ Timestamps:00:00 – Introduction01:11 – Tech Sales to Fatherhood - Leaving a £200k job after becoming a dad06:22 – Corporate Pros & Cons - Money vs. limited creativity and ownership09:50 – Real Flexibility - Freedom to travel, create, and grow14:54 – The 5-Step Blueprint25:56 – First Customer - How Aydan landed early consulting and brand deals31:00 – Scaling Brand Deals - From £1k posts to year-long partnerships36:05 – Content-Led Sales - Document your process to attract clients40:58 – Beyond Six Figures - Challenges in scaling and time management44:55 – Routine & Reflection - Aydan’s weekly schedule, family focus, and final takeaways | — | ||||||
| 2/11/25 | Exposing Big Podcast Marketing Secrets | Get my latest playbook with my free newsletter: https://callummcdonnell.substack.comApply to work with me: https://forms.gle/uw6NZDBHs2pQNYhbAPodcasts are bigger than ever in 2025, and top creators use powerful strategies to grab your attention. In this video, I break down five genius podcast growth hacks that drive millions of views - so you can use them too.Listen on your Podcast Player: https://podcasters.spotify.com/pod/show/callum-mcdonnellFollow Callum on socials: Instagram - https://www.instagram.com/thecallummc/ Tiktok - https://www.tiktok.com/@heycallum/X - https://twitter.com/McdonnellCallum/LinkedIn - https://www.linkedin.com/in/callummcdonnell/ Produced by 7xContent - make your own Podcast with us here: https://www.7xcontent.com/Timestamps:00:00 Introduction01:40 The Thumbnail System03:08 The Reactive Episode04:33 Content Waterfall System05:52 Trailers07:35 Guest Selection and Collaboration | — | ||||||
| 1/22/25 | How to Build a Successful Personal Brand in 2025 | Full Masterclass | Get Ash Jones' playbook with my free newsletter: https://callummcdonnell.substack.comApply to work with me: https://forms.gle/uw6NZDBHs2pQNYhbAAsh Jones is the founder of Great Influence, a personal branding agency that has worked with high-profile entrepreneurs and business leaders like Steven Bartlett, Gary Neville, and Sacha Lord to build their online presence and influence.Listen on your Podcast Player: https://podcasters.spotify.com/pod/show/callum-mcdonnellFollow Callum on socials: Instagram - https://www.instagram.com/thecallummc/ Tiktok - https://www.tiktok.com/@heycallum/X - https://twitter.com/McdonnellCallum/LinkedIn - https://www.linkedin.com/in/callummcdonnell/ Produced by 7xContent - make your own Podcast with us here: https://www.7xcontent.com/Follow Ash on socials: Instagram - https://www.instagram.com/_ashleybjones/X - https://x.com/_ashleybjones/Website - https://greatinfluence.com/ Timestamps:00:00 Introduction01:19 Why Most People Get Personal Branding Wrong04:48 How Social Media Fits Into Personal Branding06:44 Building Social Chain's Marketing Strategy09:52 Lessons from Working with Steven Bartlett16:07 Finding Your Target Audience24:41 Gary Neville's Brand Evolution30:46 Key Elements of Personal Brand Success36:57 The Early Days with Steven Bartlett41:55 Building a Top Personal Branding Agency45:03 Advice for Struggling Entrepreneurs47:10 Do Social Media Tactics Actually Work?49:23 Creating an Innovative Personal Brand59:54 How Much to Share Online01:01:18 Personal Growth Through Branding01:01:52 Quick Fire Questions | — | ||||||
| 12/3/24 | How To Build Community For Your Brand In 2025 | Live Masterclass | The word community gets thrown around a lot in the social media world—but what does it actually mean? And more importantly, how do you create one that people truly care about? In this LIVE recording of Creator Playbooks hosted by Frankly Speaking, I’m joined by Daisy Morris, Kira Matthews, and Beth Thomas - creators, thought leaders, and experts in building thriving online communities. Together, we break down the strategies and mindset needed to foster genuine connections online, beyond just replying to comments or chasing followers. Get FREE email breakdown of the strategy from this Episode: https://callummcdonnell.substack.com/ Listen on your Podcast Player: https://podcasters.spotify.com/pod/show/callum-mcdonnell Follow Callum on socials: Instagram - https://www.instagram.com/thecallummc/ Tiktok - https://www.tiktok.com/@heycallum X - https://twitter.com/McdonnellCallum LinkedIn - https://www.linkedin.com/in/callummcdonnell/ Produced by 7xContent - make your own Podcast with us here: https://www.7xcontent.com/ Follow Daisy on socials: Instagram - https://www.instagram.com/the_self_hood/ LinkedIn - https://www.linkedin.com/in/daisy-morris-the-selfhood/ Follow Kira on socials: Instagram - https://www.instagram.com/kirathebold/ Website - https://www.kiramatthews.com/ Follow Beth on socials: LinkedIn - https://www.linkedin.com/in/betheleanorthomas/ Follow Frankly on socials: LinkedIn - https://www.linkedin.com/company/wearefrankly/ Website - https://wearefrank.ly/ Timestamps: 00:00 Introduction 01:25 Power of Community in 2024 02:31 The Importance of Real Conversations 04:47 Hosting and Human Connection 06:07 Leveraging Live Sessions 07:18 Authenticity in Community Building 08:30 Navigating Social Media Outages 09:18 Diary of a CEO's Telegram Group 10:37 Strategies for Authentic Engagement 18:09 Collaborating with Influencers and Creators 21:10 Conclusion and Final Thoughts | — | ||||||
| 11/20/24 | The Blueprint To Grow FAST On Instagram From Day 1 | Ben Kaluza Interview | Meet Ben Kaluza, a full-time creator who has mastered the art of growing on Instagram. Ben shares practical tips and strategies, how he rapidly expanded his online presence, and the tactics he uses to stay ahead in 2025. Get a free Breakdown Of Ben's strategy here: https://callummcdonnell.substack.com/ Tools I use: VidIQ - https://vidiq.com/creatorplaybooks/ Riverside - https://riverside.fm/?via=callum Listen on Podcast Player: https://podcasters.spotify.com/pod/show/callum-mcdonnell Follow Callum on socials: Instagram - https://www.instagram.com/thecallummc/ Tiktok - https://www.tiktok.com/@heycallum Twitter - https://twitter.com/McdonnellCallum LinkedIn - https://www.linkedin.com/in/callummcdonnell/ Produced by 7xContent - make your own Podcast with us here: https://www.7xcontent.com/ Timestamps: 00:00 Introduction to Instagram Growth Strategies 01:18 How to Gain 200k Instagram Followers Fast 02:10 Overcoming Creator Burnout and Staying Motivated 03:15 Data-Driven Content Creation for Better Engagement 04:57 How to Find Your Instagram Niche 06:32 Balancing Original Content vs. Instagram Trends12:16 Why Instagram Hooks are Key for Growth15:15 Step-by-step Blueprint for Content Planning26:32 How to Track Instagram Performance Metrics 29:35 Understanding Instagram's Algorithm in 2024 33:06 Achieving Financial Freedom as a Content Creator 41:25 Balancing Work and Life as a Creator 43:06 How to Secure Brand Deals and Monetise Your Content 45:41 Daily Routine Tips for Productive Creators 46:55 Diversifying Your Content Across Multiple Platforms 47:42 Expanding Your Brand to Writing Platforms like LinkedIn, X, Threads, and BlueSky 53:05 Authenticity in Content Creation: Why It Matters 01:01:46 Challenges with Brand Partnerships 01:02:31 How to Optimise Brand Deals for Maximum ROI 01:03:40 Innovations in Influencer Marketing and Content Trends 01:10:10 Quickfire Questions | — | ||||||
| 10/9/24 | How We Grew Simon Squibb From Zero to 200 Million Views/Month | Meet Callum Church and Jack Whettingsteel, co-founders of HelpBnk and the content viral geniuses behind Simon Squibb's massive social media success. These young entrepreneurs have skyrocketed Simon's brand to over 200 million monthly views. Get Simon Squibb's Strategy (FREE): https://callummcdonnell.substack.com/ Tools I use: VidIQ - https://vidiq.com/creatorplaybooks/ Riverside - https://riverside.fm/?via=callum Listen on Podcast Player: https://podcasters.spotify.com/pod/show/callum-mcdonnell Follow Callum on socials: Instagram - https://www.instagram.com/thecallummc/ Tiktok - https://www.tiktok.com/@heycallum Twitter - https://twitter.com/McdonnellCallum LinkedIn - https://www.linkedin.com/in/callummcdonnell/ Work with Callum: https://www.7xcontent.com/ Follow HelpBnk on socials: Callum Instagram - https://www.instagram.com/callumchurch15/ Jack Instagram - https://www.instagram.com/jackwhettingsteel/ HelpBnk Instagram - https://www.instagram.com/helpbnk/ YouTube - https://www.youtube.com/@HelpBnk/ LinkedIn - https://www.linkedin.com/company/helpbankapp/ Website - https://helpbnk.com/ Timestamps: 00:00 Introduction to Simon Squibb and Content Creation 00:56 How to Stand Out Online 03:22 How Simon Squibb Mastered Short-Form Video Content 07:44 How to Create Videos People Actually Want to Watch 12:01 Simon Squibb’s Social Media Strategy 14:23 How to Make Money as a Content Creator 16:00 How to Pitch and Secure Brand Deals as a Content Creator 24:17 The Mindset You Need to Succeed Online 27:45 The Team and Systems Behind Simon Squibb’s Viral Videos 32:20 How to Craft the Perfect Hook for Your Videos 35:54 How to Grow Your YouTube Channel Fast 39:20 Top Strategies for Growing with YouTube Long-Form Content 46:37 How Simon Squibb Boosts Engagement on Video Content 49:11 Building a Mission-Driven YouTube Channel and Brand 51:15 Short-Form vs. Long-Form Content 56:39 The #1 Hack Every Content Creator Should Be Using 59:03 Viral Content Strategy: How to Go Viral More Often 01:04:23 The Power of Purpose and Ownership 01:06:06 How Equity and Incentives Can Grow Your Business 01:09:27 Quickfire Questions | — | ||||||
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