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- 🇮🇳IN · Entertainment News#6910K to 30K
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- 🇳🇴NO · Entertainment News#833K to 10K
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Est. listeners per new episode within ~30 days
7.0K to 22K🎙 Daily cadence·292 episodes·Last published 5d ago - Monthly Reach
Unique listeners across all episodes (30 days)
24K to 73K🇮🇳41%🇳🇬41%🇳🇴14%+1 more - Active Followers
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9.4K to 29K
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On the show
Recent episodes
Fox Wants to Finance Your Next Show | Billy Parks, Head of Fox Creator Studios Joins | Ed Davidson from Cannes Lions Talks Creators 2026
Jun 19, 2026
Unknown duration
Is YouTube Finally a True Social Network?
Jun 12, 2026
Unknown duration
How Caleb Hammer Built a Massive Membership (feat. Hammer Media President Robert Kaliati)
Jun 5, 2026
Unknown duration
AI Has Officially Taken Over (on YouTube)
May 22, 2026
Unknown duration
We Went to YouTube Brandcast (What You Need To Know)
May 15, 2026
Unknown duration
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| Date | Episode | Description | Length | ||||||
|---|---|---|---|---|---|---|---|---|---|
| 6/19/26 |  Fox Wants to Finance Your Next Show | Billy Parks, Head of Fox Creator Studios Joins | Ed Davidson from Cannes Lions Talks Creators 2026 | Lauren and Josh sit down with Billy Parks, EVP and Head of Fox Creator Studios, to discuss their massive new creator partnerships.Then, we head to France with Ed Davidson, Chief Growth Officer at Cannes Lions, to explore how the festival is treating creators as serious business leaders.Plus, a breakdown of Fox's massive $22 billion proposed acquisition of Roku.00:00 Welcome to Creator Upload01:28 Interview: Billy Parks, Head of Fox Creator Studios02:50 Why Fox is Financing Creator IP07:58 The First Slate of Partnered Creators15:05 The Fox Competitive Advantage18:22 The Business Model: Splitting IP23:40 Interview: Ed Davidson, Cannes Lions25:40 Cannes Creator Beach and Secret Suppers30:05 How Brands are Going Deeper with Creators38:32 Fox's $22 Billion Proposal to Buy RokuCreator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.Follow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand | — | ||||||
| 6/12/26 |  Is YouTube Finally a True Social Network? | YouTube is bringing back DMs, and it could completely rewrite how the algorithm pushes your content. Plus, Accenture's massive acquisition of the Whalar influencer agency to CAA's newly formed $250M fund for creator-led businesses, and Hollywood's sudden embrace of TikTok-style short-form series highlighted by a new partnership with the Sundance Institute.00:00 The Power of Video Clipping04:36 YouTube Brings Back DMs07:04 Is YouTube a Social Network?08:00 How DMs Drive the Algorithm10:20 TikTok Partners With Sundance12:38 Hollywood Embraces Vertical Dramas15:46 Accenture Acquires Whalar Agency18:38 CAA Launches $250M Creator Fund19:56 The Social Reckoning TrailerCreator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.Follow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand | — | ||||||
| 6/5/26 |  How Caleb Hammer Built a Massive Membership (feat. Hammer Media President Robert Kaliati) | Today, we hear from Robert Kaliati, President of Hammer Media, about the highly successful launch of Hammer Elite on Uscreen. We discuss the mechanics of moving massive audiences off YouTube, the incredible difference in revenue splits (from YouTube's 30% cut to Uscreen's 5-7%), and why user retention is the ultimate metric for creator businesses. Plus, we dive into Lauren's trip to the Congressional Creators Caucus, Markiplier's self-distribution strategy for Iron Lung, and Jay Shetty's massive $100M Spotify and Netflix deal.00:00 Introduction01:10 The Congressional Creators Caucus07:33 Creator Economy GDP Impact10:14 Markiplier's Iron Lung Strategy13:28 Creator Horror Movies Hit Theaters18:53 Interview: Robert Kaliati20:07 Inside the Caleb Hammer Empire24:06 Moving Superfans Off YouTube28:16 Building a Successful Membership Offer30:37 Obsessing Over Retention Metrics32:36 YouTube vs. Uscreen Revenue Splits34:57 Is KSI Leaving the Sidemen?36:45 Jay Shetty’s $100M Podcast Deal38:40 Final Thoughts & Sign-OffCreator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.Follow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand | — | ||||||
| 5/22/26 |  AI Has Officially Taken Over (on YouTube) | Today: Lauren and Josh break down the latest news from Google I/O and what it means for your content. We dive into the history of ContentID, how YouTube is handling deepfakes with its new likeness detection tool, and X's AI-powered push to match creators with brands. Plus, we discuss Tom Brady's move to YouTube and Duolingo's crazy new focus module.00:00 Welcome to Creator Upload01:59 Viacom's massive 2007 YouTube lawsuit03:11 The birth of Content ID06:23 Gemini Omni comes to YouTube Shorts07:33 YouTube's new AI likeness detection13:28 X enters the creator marketplace era14:28 How Creator Connect uses AI16:23 Meta's Threads catching up to X19:27 Duolingo locks you out of apps22:18 Tom Brady's new YouTube trivia show23:54 Why athletes thrive on YouTubeCreator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.Follow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand | — | ||||||
| 5/15/26 |  We Went to YouTube Brandcast (What You Need To Know) | In this episode, Josh gives us an inside look from the David Geffen Theater at Lincoln Center after attending YouTube Brandcast. We discuss how YouTube is packaging creator-led shows for legacy advertisers , new shopping features on connected TVs , and the fighting spirit of YouTube executives taking aim at other platforms.What you'll learn:-- Household name advertisers grew their creator sponsorships by 189% in 2025.-- YouTube is packaging upfront shows for creators like Alex Cooper and Dude Perfect.-- A new ad product allows viewers to buy items in two clicks via Google Pay on connected TVs.-- LTK announced a new creator program for social commerce with Target.00:00 Welcome to Creator Upload00:42 Gospel Stats in the Wall Street Journal04:13 YouTube BrandCast at Lincoln Center07:53 Packaging creator shows for legacy advertisers11:24 New creator shows coming to YouTube15:44 YouTube executives adopt a fighting attitude17:54 Why you can't optimize into desire19:28 Two-click shopping on connected TVs21:01 Target and LTK social commerce partnership22:28 Mental health benefits of leaving Instagram22:45 TikTok Go travel booking programCreator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.Follow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand | — | ||||||
| 5/8/26 | Lia Haberman Talks Memes and Conferences; Sophia Kianni Reveals How She Scales Her Content Business | Does Meta's new age verification work? Is Instagram really banning meme accounts?Lauren is joined by ICYMI's Lia Haberman to discuss her takeaways from the Scalable Summit, Meta's new AI teen surveillance, and the truth about the meme account crackdown.Plus, Josh sits down with Sophia Kianni, founder of Climate Cardinals and Phia, to talk about leveraging AI, scaling businesses as a Gen Z founder, and her podcast, The Burnouts.What you’ll learn:-- Inside TikTok's 100M view micro-drama collaboration with Issa Rae. -- What Instagram's "unoriginal content" update actually means for creators.-- How Sophia Kianni raised $40M and built her AI tech stack.-- The top creator economy conferences to attend this year.00:00 Intro & Meet Lia Haberman01:31 Scalable Summit Takeaways03:52 TikTok's 100M View Micro-Drama07:45 The Korean Vegan's Productivity09:53 Meta's Teen Age Verification16:22 Instagram's Meme Account Crackdown19:31 Interview with Sophia Kianni24:04 The Power of AI for Founders26:16 Why Sophia Started "The Burnouts"28:07 A Young Founder's Tech Stack35:54 The Best Creator Conferences41:09 Google Photos' Clueless Closet Update44:15 YouTube's AI Music Generator47:23 Outro & Where to Find LiaCreator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.Follow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand | — | ||||||
| 5/1/26 |  The Jesser Business Blueprint (feat. JesserCo President Zach Miller) | Discover how YouTube giant Jesser is transforming his channel into a multi-million dollar holding company. In this episode, Lauren sits down with Zach Miller, President of JesserCo, to break down their strategic reorganization. They dive into diversifying revenue streams, hiring top executives from Adidas, and mitigating key man risk to build an exit-ready business.Also: Josh went to POSSIBLE and shares more about what he learned from YouTube and other creators' keynotes while there.What you’ll learn:-- The steps to transition from Bucketsquad to JesserCo-- How to scale an apparel brand to $10 million in revenue-- When a creator needs to hire a President for administrative tasks-- The strategy behind getting into 150 Dick's Sporting Goods stores 00:00 POSSIBLE Miami & Issa Rae07:34 Zach Miller Interview Starts07:52 Rebranding to JesserCo08:49 New Business Ventures Coming10:54 When to Hire a President13:39 Scaling Bucketsquad Apparel15:01 Solving Creator Key Man Risk20:52 YouTube Media Business Breakdown23:34 Hiring an Adidas Executive27:05 JesserCo's M&A Strategy30:01 YouTube's Market DominanceCreator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.Follow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand | — | ||||||
| 4/24/26 |  Markiplier at the Movies, Keke Goes Live, and the Dogfight Against Deepfake | Today: Markiplier is bypassing traditional Hollywood by building his own indie movie studio directly on YouTube. Plus YouTube's got a new deepfake detection tool for celebrities, Keke Palmer's moving to Twitch, Jesser's major exec move and Fixated's acquisition of Studio71.What you’ll learn:-- Why creators can't just sell individual VOD movies on YouTube without a studio setup.-- How YouTube's "Content ID for likeness" acts as fire insurance for public figures.-- The reasons A-list celebrities are taking control of their own live formats.-- Why major creator brands are reorganizing into holding companies.00:00 The Mario Movie Sequel Disappointment01:13 Markiplier Becomes an Indie Movie Studio04:58 YouTube's Anti-Deepfake Tool for Hollywood10:50 Keke Palmer Launches a Twitch Talk Show14:45 The Return of Live Broadcasting18:41 Jesser Re-orgs and Hires Adidas GM22:06 Fixated Acquires Studio71Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.Follow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand | — | ||||||
| 4/17/26 |  Is LinkedIn the Future for Creators? | Alex Josephson, VP of Brandworks for LinkedIn, Explains | Are B2B creators the future of the creator economy? We sit down with Alex Josephson, VP of Brandworks at LinkedIn, in the wake of its NewFronts presentation earlier this spring. He shares insights into the Top Voices 360 program and reveals that LinkedIn has tripled creator payouts over the last year.Also today: YouTube's Coachella station initiative, Justin Bieber's cred as a YouTuber, headlines today vs in 2013 (shout out AOL), and YouTube's new Shorts timer.00:00 Welcome to Creator Upload00:20 YouTube Coachella Station Initiative02:33 Justin Bieber's Coachella Performance07:05 Is Bieber a True YouTuber?10:37 Interview: LinkedIn's Alex Josephson11:10 CEOs as Content Creators14:28 The Rise of B2B Creators16:02 LinkedIn NewFronts and Top Voices22:06 Scaling Impact for Brands28:53 Tripling LinkedIn Creator Payouts30:12 Follower Count vs Real Influence33:46 Connected TV Ads on LinkedIn37:02 Hollywood on YouTube vs AOL44:22 YouTube Shorts Timer Update45:47 Wrap UpCreator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.Follow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand | — | ||||||
| 4/10/26 |  He Built a Network to Make Content Creation More Affordable | OpenAI Buys TBPN | YouTube's TV Update | OpenAI just bought a creator company (TBPN) for reportedly over $100M. What does this mean for the future of the creator economy?Guest co-host Avi Gandhi, founder of Creator Access Network (CAN), joins Josh to break down the biggest news of the week.Also: we dive into how NASA is streaming the Artemis II moon mission like a top-tier creator, and YouTube's aggressive push into living room TVs.Plus, Avi shares the story behind his Creator Access Network, which is designed to save creators money on their essential business tools.What you’ll learn:-- Why NASA is pulling 10 million concurrent viewers-- How YouTube is battling Meta and TikTok for "second screen" attention-- Why brands acquiring creators could be the next massive industry trend-- How the Creator Access Network helps creators save thousands on tech Creator Upload is your creator economy podcast, usually hosted by Lauren Schnipper and Joshua Cohen. Thanks again to Avi for serving as special guest co-host today.00:00 Introduction and Avi Gandhi returns01:01 NASA’s massive Artemis II livestream05:01 YouTube dominates living room TV screens08:06 The battle for the second screen14:15 OpenAI acquires tech talk show TBPN19:10 The future of creator company acquisitions26:13 Launching Creator Access Network (CAN)30:47 Creator Access Network pricing and perks36:02 IShowSpeed stars in new anime series40:50 Final ThoughtsFollow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand | — | ||||||
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| 4/3/26 |  YouTube Takes the Gloves Off | The Renaissance of Branded Web Series | In this episode, Lauren and Josh break down YouTube's unprecedented move at their NewFronts presentation, where executives directly called out competitors like TikTok and Meta by name.We also explore TikTok’s brilliant new in-app integration with Cameo. Plus, we dive into Instagram’s new premium subscription and discuss whether brands funding their own web series is the next major wave of the creator economy.What you’ll learn:-- Why YouTube is urging advertisers to shift their social media budgets for an 86% higher ROI.-- How US creators can now sell and fulfill Cameo videos without ever leaving the TikTok app.-- The hidden perks of Instagram Plus, including anonymous story viewing and extended 48-hour story lifespans.-- Why major brands like Adobe and Crocs are funding the renaissance of branded web series.00:00 Intro & Passover Recaps01:12 YouTube's NewFronts Announcements01:50 YouTube Calls Out TikTok Onstage03:14 Claiming an 86% Higher ROI03:38 Is YouTube "Social Media"?05:43 Shorts vs. TikTok Audience Overlap06:39 The "Bring, Build, Boost" Strategy08:28 The Rise and Fall of Cameo10:24 Cameo Integrates Directly Into TikTok11:46 TikTok’s New Integration Playbook14:21 Instagram Tests Premium Subscriptions16:01 Anonymous Stalking vs LinkedIn Premium17:41 The Branded Web Series Renaissance18:28 History of Brand-Funded Content21:39 Outro & Where to ListenCreator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.Follow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand | — | ||||||
| 3/27/26 |  Tubi Teams Up with Tiktok, feat. Rich Bloom & The Verdicts Changing Social Media Forever | This week: we sit down with Tubi's Rich Bloom to break down their massive new partnership with TikTok. We dive into how they identify short-form talent like Kelon Campbell to create feature films, and how creators retain ownership of their IP.Plus, Josh gives us the inside scoop from the NewFronts in NYC. From LinkedIn's swanky party to YouTube's AI search announcements and the rise of shoppable TV.Finally, we discuss the monumental legal verdicts against Meta regarding algorithmic harm to youth and what it means for the future of social media.What you’ll learn:-- How Tubi and TikTok transition short-form stars to long-form content-- The inside details on IP ownership and revenue sharing for creators on Tubi-- The biggest trends from NewFronts, including shoppable TV and AI creator search-- What recent court rulings against Meta mean for the future of social algorithms00:00 Welcome to Creator Upload01:05 Rich Bloom on Tubi & TikTok02:40 Terri Joe's Tubi Success04:25 Picking Creators for Long-Form07:40 IP Ownership & TikTok's Strategy13:50 Tubi's Funding & Rev Share16:16 Hollywood Meets Creator Content22:07 NewFronts 2026 NYC Recap28:36 Shoppable TV & AI Integration34:18 Major Meta Lawsuit Verdicts40:20 Will Algorithms Change?43:28 Wrap Up & OutroCreator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.Follow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand | — | ||||||
| 3/20/26 | We Went to SXSW (creator edition) | In this episode of Creator Upload, Lauren and Josh break down the biggest trends straight out of SXSW 2026. We explore Phil Rosenthal moving his hit show from Netflix to YouTube, iHeartMedia's launch of TikTok Radio, and Google's new push into the micro-drama space.What you’ll learn:-- Inside Jon Youshaei’s creator "masterclass" approach-- Why creator communities are becoming the new "third space"-- How big Hollywood names are capitalizing on YouTube's growth00:00 Recap of Josh at SXSW 202603:02 Jon Youshaei’s SXSW Keynote06:01 The YouTube Influencer Opportunity07:06 Creators as the New Third Space10:00 SXSW Creator Events & Networking13:23 Somebody Feed Phil Moves to YouTube17:48 Will Netflix Add a Free Tier?18:43 TikTok Radio Launches with iHeart21:07 Google Enters the Micro-Drama Game23:01 Final ThoughtsCreator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.Follow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand | — | ||||||
| 3/6/26 |  Kidslop, Creator TV, and the Woes of the Creator Middle Class | Today: a new era of "creator TV" and the rising trend of short-form "kidslop" content. Lauren and Josh Cohen break down Spotter's new pitch to media buyers, and dive into a new report from the Influencer Marketing Factory revealing the harsh realities of the creator middle class. Plus, Tubefilter's Sam Gutelle joins the show to explain the wild world of "kidslop" content -- IP soup, Roblox inspiration, and why Brazilian funk music is dominating the Gen Alpha algorithm. Finally, the hosts discuss Instagram's controversial new AI shopping feature and National Geographic's new creator cohort.What you’ll learn:-- How Spotter is defining the new "Creator TV" -- The staggering stats behind creator earnings in 2026 -- Why "kidslop" channels are getting billions of views on Shorts -- Why creators are angry about Instagram's "Shop the Look" test00:00 Introduction & IRL encounters00:52 Spotter Showcase & Creator TV03:17 The stats behind Creator TV06:52 How Spotter connects creators & brands11:07 2026 Creator Economy Report13:17 The truth about the creator middle class17:51 Sam Gutelle explains "kidslop"20:57 Funk music & the Gen Alpha algorithm23:31 Opportunities for IP holders27:48 Instagram's controversial AI shopping test30:22 NatGeo's new creator cohortCreator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.Follow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand | — | ||||||
| 2/27/26 |  We Went to SoCom 2026 (and Saw the Future of Social Shopping) | Discover the future of social commerce directly from the experts at LTK, YouTube Shopping, and Gap Inc. Live from SoCom in sunny Venice, Lauren and Josh break down the shift from relevance to revenue in the creator economy. In this episode, we explore why follower counts are losing their weight, how affiliate marketing is evolving, and the ways legacy brands integrate social platforms into retail experiences.What you'll learn:-- Why social followers and subscribers don't matter anymore.-- How LTK's new brand platform is democratizing creator marketing.-- The massive impact of YouTube Shopping timestamps and auto-tagging.-- Gap Inc.'s omnichannel approach to capturing consumer demand.00:00 Intro: Live from SoCom05:13 Interview: Amber Venz Box (LTK)09:08 Why Followers Don't Matter Anymore16:41 Democratizing the Creator Ecosystem20:26 AI Chatbots and Trust in Creators25:46 Interview: Lauren Celinski (YouTube Shopping)28:25 Maximizing YouTube Shopping Features36:05 Interview: Damon Berger (Gap Inc.)38:59 Gap’s Social Commerce Strategy44:50 Final Thoughts and OutroCreator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.Follow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand | — | ||||||
| 2/20/26 |  The $22 Billion Live Shopping Spree (feat. Armand Wilson, VP at Whatnot) | Is live shopping the future of e-commerce? We sit down with Whatnot's VP of Categories and Expansion, Armand Wilson, to find out.You can see Whatnot's 2026 State of Live Selling Report here.We dive into the $10 billion live shopping phenomenon, exploring how the app generated over $8 billion in gross merchandise value in 2025.Plus, we break down the watershed social media addiction trial involving Meta and Google, and discuss Apple's huge move into video podcasts.What you’ll learn:-- How 1 in 8 Whatnot sellers are now operating on the platform full-time.-- The surprising details from Mark Zuckerberg's testimony regarding Instagram's age limits.-- Why Apple is finally bringing a video experience to its native podcast app.-- The latest on Snap creator subscriptions and Night's massive $70 million funding round.00:00 Welcome & SoCom04:08 The Live Shopping Boom07:55 Why Buyers Love Whatnot11:55 Full-Time Whatnot Sellers14:30 $8 Billion in Gross Sales17:37 The Community of Commerce20:03 The Future of Live Shopping22:23 Meta & Google Addiction Trial28:30 TikTok & Snap Settle Out32:44 Apple Launches Video Podcasts38:00 Snap Creator Subscriptions39:15 OpenAI Hires Charles Porch40:02 Night Raises $70 MillionCreator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.Follow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand | — | ||||||
| 2/13/26 |  This YouTube Channel just bought a Cable Network | Law & Crime President Rachel Stockman | In a historic creator economy move, a digital-first company has acquired a legacy cable network. We sit down with Rachel Stockman, President of Law & Crime, to break down their massive acquisition of Court TV and what it means for the future of media.What we cover in this episode:-- Why Law & Crime bought their biggest rival (and how they buried the hatchet).-- The strategy behind unlocking 3,000+ trials from the archives.-- Adam Mosseri’s testimony on social media addiction and his “TV show” comparison.-- New data: Why 120-minute videos are out-earning shorter content.-- MrBeast’s move into financial services.00:00 Intro & The “Fake” Sky01:04 Why 120-Minute Videos Earn More02:06 Law & Crime Buys Court TV03:24 Digital Media Flips the Script04:52 Keeping the Brands Separate05:52 The YouTube-First Strategy07:07 From Rivals to Partners09:21 Unlocking the Trial Archives11:42 Social Media Addiction Lawsuits12:48 Mosseri: “It’s Like a TV Show”15:37 Meta’s New Navy SEAL Motto16:24 The Global Push for Bans17:11 Safety Ratings for Social Apps18:59 MrBeast’s Financial Move19:32 OutroCreator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.Follow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand | — | ||||||
| 2/6/26 | YouTube's $60 Billion Haul and Iron Lung's Hollywood Chokehold | In this episode, we break down YouTube’s massive $60 billion revenue reveal and what it signals for the future of the creator economy. Plus, we dive into Markiplier’s Iron Lung shocking the box office. Plus, why Google and certain TV measurement agencies are quarreling.Tune in for:-- The $60 Billion Stat: Breaking down YouTube’s first-ever total revenue report.-- Markiplier vs. Hollywood: How Iron Lung pulled $18M+ on a $3M budget.-- TV Ratings Drama: Why Google sent a cease-and-desist to a major ratings agency.-- Big Creator Deals: Inside Dhar Mann’s Old Navy series and Salish Matter’s Netflix partnership.00:00 Intro and Weather Chat02:26 YouTube’s Massive $60 Billion Year05:52 Why Shorts Ads Are Booming10:28 The Google vs. TV Ratings Fight15:16 Markiplier’s Historic Box Office Win19:05 Can Any Creator Do This?23:03 Dhar Mann’s Old Navy Deal25:25 Salish Matter Heads to Netflix26:45 Final ThoughtsCreator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.Follow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand | — | ||||||
| 1/30/26 |  Dhar Mann had a Crazy Week (feat. his Chief Strategy Officer, Ross Habif) | It might be the biggest week in Dhar Mann’s history.From signing a massive 40-film deal with Fox to partnering with the NFL as their Chief Kindness Officer, Dhar Mann is rewriting the rules of the creator economy. In this episode, we sit down with Ross Habif, Chief Strategy Officer at Dhar Mann Studios, to break down exactly how these deals happened and what they mean for the future of vertical cinema.We also cover the other massive headlines from the week including the sale of TikTok’s US operations to Oracle, Khaby Lame's exit, and how creators are taking over off Broadway.What we cover:-- The "Crazy Week" Explained: Inside the 40-film deal with Fox & Holywater.-- NFL x Dhar Mann: What a "Chief Kindness Officer" actually does.-- Strategy Deep Dive: Why Dhar Mann chose Fox-- TikTok’s New Owner: What the Oracle sale means for your algorithm.-- The Creator (on) Stage: Madison Weaver on bringing creators to Broadway.00:00 Intro: Super Bowl Plans & Football Banter 01:20 MrBeast x Salesforce: The "Build in Public" Super Bowl Ad 03:59 The Evolution of "Making Of" Content (Project Greenlight to YouTube) 07:47 Breaking: TikTok US Operations Sold to Oracle 10:53 What Beijing Still Controls (Algorithms & Ads) 11:52 Is the New "US TikTok" Suppressing Content? 17:00 Google & Meta Go on Trial for Child Safety 18:25 Interview: Ross Habif (Dhar Mann Studios) 18:43 Inside the 40-Film Deal with Fox & Holywater 24:44 Retaining 100% Creative Autonomy 25:04 Dhar Mann: The NFL's "Chief Kindness Officer" 26:47 Interview: Madison Weaver (The Creator Society) 27:25 From TikTok to Off-Broadway: The Story of "11 to Midnight" 34:11 Khaby Lame's $975 Million Business MoveCreator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.Follow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand | — | ||||||
| 1/23/26 |  Fixated’s $50 Million Creator Management Masterplan (feat. Zach Katz & Jason Wilhelm) | Lauren and Josh sit down with Fixated co-founders Zach Katz and Jason Wilhelm to break down their massive $50 million raise from Eldridge. They discuss why the traditional management model is broken, how they are applying music industry tactics to creator content, and their recent acquisition of Ellify.Plus, we look at the latest earnings from Netflix and why they finally admit YouTube is their biggest competitor.What you’ll learn:-- The Netflix vs. YouTube War: Why Ted Sarandos is finally taking YouTube seriously as a "first screen" competitor.-- The Fixated Strategy: How Zach and Jason convinced Todd Boehly to invest $50 million-- Content vs. Brand Deals: Why management needs to help creators build hits, not just sell ads.-- From Creator to Exec: Jason Wilhelm’s advice on pivoting from on-camera talent to business mogul.-- Creator News: Highlights from the Slow Ventures event and Neil Mohan’s letter to creators, featuring "slop."Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.Follow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand | — | ||||||
| 1/16/26 |  Meet the CEO Closing the Billion Dollar Creator Money Gap (Arthur Leopold, Agentio) | Interview starts at 10:48.Check out The Ultimate 2026 YouTube Creator Marketing Playbook here.In this episode, Lauren and Josh break down the "carcinization" of media (why Disney and others are turning into TikTok) and discuss YouTube’s strict new parental controls. Then, Arthur Leopold, CEO of Agentio, joins us to reveal The Ultimate 2026 YouTube Creator Marketing Playbook. He explains how they are automating creator integrations to finally unlock massive paid media budgets.What you’ll learn:-- Why everything is evolving into vertical video-- How Agentio automates buying creator ads like Facebook ads-- Why micro creators often convert better than macro stars-- How the gap between influencer budgets and paid media budgets is closing-- Kai Cenat's "retirement"-- Fixated's acquisition of the world's largest Roblox creator rep firm00:00 Introduction00:25 The Carcinization of Media02:13 Disney & Others Copy TikTok06:38 YouTube’s New Parental Controls10:48 Arthur Leopold & Agentio12:01 Automating Creator Ad Buys15:25 The Impact of Long-Term Deals18:25 Why YouTube Ads Last Longer20:02 Micro vs. Macro Creators23:14 Unlocking Paid Media Budgets28:30 Fixated Acquires Ellify32:00 Kai Cenat "Quits" the Grind33:40 Golden Globes & Final ThoughtsCreator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.Follow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand | — | ||||||
| 1/9/26 |  Spotify Creators Get Paid More | Jordan Newman (Head of Content Partnerships) | In this episode, we sit down with Jordan Newman, Spotify’s Head of Content Partnerships, to break down the massive updates to the Spotify Partner Program. From lowered eligibility thresholds to video consumption payments that are beating advertising rates, Jordan explains how creators can stabilize their income in 2026.Plus, we dive into Adam Mosseri’s controversial take on why the "aesthetic" Instagram feed is dead and how AI is forcing a return to raw authenticity.It's 2026, so lean in and let's go.What you’ll learn:-- How to qualify for Spotify’s expanded monetization program.-- Why Spotify's "consumption-based" payouts are higher than traditional ads.-- The truth about the "AI vs. Authenticity" debate on social media.-- New tools for managing baked-in sponsorships on Spotify.00:00 Teaser00:26 It's 2026!01:44 Stranger Things Theatrical Release04:40 Is Hollywood Dying?06:33 The End of the Perfect Feed09:21 AI vs. Authenticity13:41 Jordan Newman Interview14:40 Spotify Partner Program Updates16:57 New Eligibility Thresholds18:15 How Consumption Payments Work21:05 Solving Baked-In Ads22:02 Breaking the Walled Garden24:16 Spotify’s New Video Studio25:38 Are Spotify RPMs Higher?30:04 Video vs. Audio Advertising35:06 Golden Globes Predictions39:06 MrBeast x StarbucksCreator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.Follow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand | — | ||||||
| 12/19/25 |  The Oscars are Headed to YouTube | AUDIENCE SURVEY: https://bit.ly/creatoruploadsurveyThe Oscars are leaving ABC for YouTube. Here is what that means for the future of Hollywood and the creator economy.In our final episode of 2025, Lauren and Josh break down the massive news that the Academy Awards are moving to YouTube in 2029. We analyze why this shift is happening, the history of the broadcast, and whether creators will finally get their moment on the red carpet.We discuss:-- Why the Oscars left ABC for YouTube -- Instagram Reels coming to your living room TV -- Our biggest predictions for the creator economy in 2026 -- New creator programs from Home Depot and Markiplier’s movie debut00:00 Intro & 6th Anniversary Survey01:09 Hanukkah Sweatshirts & Hannah Hart02:57 Tyler Oakley & VidCon Story05:35 Breaking News: Oscars Move to YouTube08:24 The History of Oscars Distribution12:49 Will Creators Take Over the Oscars?16:15 YouTube VP’s Statement17:22 Instagram Reels on Amazon Fire TV20:40 Prediction: Brand Spend in 202622:51 Prediction: Media M&A Madness24:10 Upload: Home Depot’s "Crew of Doers"25:07 Upload: Markiplier’s Iron Lung Movie26:00 2025 Sign OffCreator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.Follow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand | — | ||||||
| 12/12/25 |  Jon Youshaei is Making the Boring Stuff Simple for Creators | Take the Creator Upload Survey: https://www.research.net/r/creatoruploadsurveyCheck out Jon’s new venture: https://www.boring-stuff.com/In this episode, we break down the $82 billion battle for Warner Bros. Discovery and the controversial new law in Australia banning social media for everyone under 16. Plus, creator legend Jon Youshaei joins us to reveal his new company, "Boring Stuff," and why he’s solving the biggest headache for pro creators: taxes.What you’ll learn:Netflix vs. Paramount: Inside the hostile bidding war for Warner Bros.The Social Media Ban: Why Australia is fining platforms $33M for underage users.Jon Youshaei’s Boring Venture: Why he launched a bookkeeping service for creators.00:00 Intro & Common Tax Mistakes01:58 Mariah Carey's $3 Million Season04:07 6th Anniversary Survey05:32 Netflix vs. Paramount: The Bidding War09:10 Foreign Funding & Regulatory Hurdles12:12 Australia Bans Social Media for Under 16s16:10 Can They Actually Enforce the Ban?18:09 Impact on Marginalized Communities21:33 Interview: Jon Youshaei Joins22:42 What is "Boring Stuff"?25:36 Why Traditional Accountants Fail Creators30:20 Education vs. Execution33:01 Scaling a Service Business Slowly36:44 MrBeast Pivots to Storytelling38:50 WNBA Cards Explode on WhatnotCreator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.Follow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand | — | ||||||
| 12/5/25 |  Athletes Go Streaming and Creators Go Dancing, feat. Sam Gutelle of Tubefilter | Creator Upload | AUDIENCE SURVEY: https://bit.ly/creatoruploadsurveyToday we begin with the massive success of Dancing With the Stars, specifically highlighting ABC's strategic partnership with Call Her Daddy’s Alex Cooper for the finale and the inclusion of creator talent like Whitney Leavitt. In a finding fit for "No Duh" Magazine, traditional media embracing digital creators is expanding viewership, evidenced by the finale drawing over 9 million viewers.The episode also covers the "Recap Wars," comparing Spotify Wrapped’s new Creator Wrapped features to YouTube’s. Plus, Tubefilter’s Sam Gutelle joins for an interview to discuss Twitch’s 2025 performance and the rising trend of professional athletes, such as Cam Skattebo, using streaming to build personal brands independent of their teams.Finally, our uploads and downloads cover the shutdown of MKBHD’s "Panels" app and the Rockefeller Foundation’s new partnership with Beast Philanthropy.Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.00:00 6 Years & The Audience Survey01:09 Intro: Party Hopping in NYC03:07 Dancing With The Stars Embraces Creators05:19 The Alex Cooper x ABC Partnership07:34 Why Broadcast Needs Creators (The Numbers)12:44 Sponsor: Viral Nation13:12 Spotify Wrapped for Creator14:40 YouTube Recap & Personality Types16:56 Sam Gutelle on Twitch's 2025 Stats18:17 Why Athletes Are Taking Over Twitch23:44 The Shift in Sports Fandom28:11 Download: MKBHD Shuts Down Panels30:14 Lessons for Creator-Founders31:48 Upload: MrBeast Partners with RockefellerThanks for Viral Nation for partnering with us for this video.Follow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand | — | ||||||
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4 placements across 4 markets.
Chart Positions
4 placements across 4 markets.