Creators Are Brands

In this episode, we dive deep into what brands are really looking for in content creators and why most companies struggle to find the right talent. JT shares the 40+ signals his team uses to identify elite creators, revealing that adaptability to algorithm changes is more valuable than viral one-hit wonders.KEY INSIGHTS:• Why LinkedIn fails for finding creator talent and where to look instead• The minimum compensation creators should expect ($3,000 for 15 videos) and why it's rising• Red flags in the creator vetting process that instantly disqualify candidates• How to spot the difference between viral luck and true content strategy skills• Why team players outperform solo stars in brand content creationWhether you're a brand looking to level up your content strategy or a creator seeking in-house opportunities, this conversation reveals the hidden dynamics of creator-brand collaborations that nobody's talking about.ABOUT CREATORX:CreatorX helps brands find in-house creators, specialized content teams, and strategic consultants who truly understand social media algorithms and content performance metrics.#CreatorEconomy #ContentCreator #BrandPartnerships #CreatorMarketplace #SocialMediaStrategy #CreatorCompensation #ContentCreation #InfluencerMarketing #CreatorTalent #BrandContent

Newsletter: https://www.bonusfootage.coNana DelRay is on fire right now on IG. In this convo, Nana breakdown how she makes her vlogs from start to finish, while building an agency that connects creators and brands. Have something meaningful to say in your content and focus on storytelling. Experiment with different angles and shots to make your videos visually interesting. Utilize good lighting and make use of space in your videos. Consider the font and captions to enhance the visual appeal of your content. Deliver voiceovers naturally and with emotion, avoiding sounding scripted. Focus on the first few seconds of your video to capture the viewer's attention. Strive for authenticity and find your own unique style as a content creator. Deliver a clear and impactful message in the first few seconds of a video to hook the audience. Build a personal connection with the audience to create a loyal following. Authenticity is key in content creation and influencer marketing. Consider the ideal length of videos based on the platform and audience attention span. Focus on engagement rather than follower count when working with influencers. Boost influencer content to reach a wider audience and increase visibility. Content creation is an iterative process that requires continuous improvement and experimentation. In this conversation, NanaDelRey and Tom discuss various aspects of content creation, including filming, editing, and delivering voiceovers. NanaDelRey shares her process of creating short-form vlogs and emphasizes the importance of having something meaningful to say in your content. She also provides tips on shooting with an iPhone, using lighting effectively, and utilizing space in videos. NanaDelRey discusses her approach to captions and fonts, as well as the significance of the first few seconds of a video. Overall, the conversation highlights the importance of authenticity and finding your own unique style as a content creator. In this conversation, NanaDelRey and Tom discuss various aspects of content creation and influencer marketing. They emphasize the importance of delivering a clear and impactful message in the first few seconds of a video. They also discuss the value of building a personal connection with the audience and the role of authenticity in content creation. They touch on the ideal length of videos and the benefits of focusing on a specific platform. NanaDelRey also shares insights into her work at Content Flows, a company that matches creators and influencers with brands. They discuss the challenges of working with brands and the importance of finding the right creators for each campaign. They also highlight the need for brands to understand the value of engagement over follower count. Finally, they discuss the iterative nature of content creation and the importance of boosting influencer content to reach a wider audience.content creation, vlogs, filming, editing, voiceovers, iPhone, lighting, space, captions, fonts, authenticity, content creation, influencer marketing, message delivery, authenticity, video length, platform focus, brand partnerships, engagement, follower count, boosting content, iterative process

In this episode, we talk with Jordan Mix of Late Checkout and DoWithin. He is the "behind the scenes" guy who is building with some of the biggest creators. Learn his process for how he built these relationships and landed these opportunities for his dream partnerships. Follow me at @BonusFootage on Instagram.

The books that I highlight in this episode are: 10x is Easier Than 2x Buy Back Your Time Getting Results The Agile Way Deep Work The Hidden Genius As you're setting goals for the new year, these are some kindle highlights from some of my favorite books to have in mind. Please share the show with a friend if you gained any insights. Have an inspired day and thanks for listening.@BonusFootage

in this episode, we talk to @courtney..johnson, who's videos are all over your feed right now if you're a creator. in this episode, she shares: how to be more human in your content lessons from naval why brands suck on social media how to be confident on camera and how to delegate it's an incredible show. go follow her on all the things. also, sub to bonusfootage.co

Austin Hankwitz created a Top 5 Business podcast in less than a year.In this episode, Austin breaks down how he launched the show with Robert Croak, how he markets the show, the production process, their content strategy, and how they monetize their show, Rich Habits Podcast.Subscribe to the BonusFootage.co newsletter for more content like this.Thanks for listening!Tom

Subscribe to the BonusFootage.co Newsletter for short emails for shorts creators.In this episode, I read a Justin Welsh Twitter thread out loud.Thank you for listening!Tom

Dylan Schmidt is the host of Digital Podcaster and the creator of the Podcast Newsletter.(Subscribe to the bonusfootage.co newsletter for more bars)In this podcast episode, Tom and Dylan Schmidt discuss how to start a podcast and monetize it. They recommend starting with a minimal viable podcast setup, which can be as simple as recording audio with your AirPods or any microphone you have. The next step is to think of your big idea and break it down into smaller ideas that can be used as episode topics. Dylan emphasizes the importance of understanding your listener and being genuinely interested in the topic being discussed. Tom suggests practicing your skills by reaching out to people that have their own shows and offering to host or facilitate their audience's questions. For specific recommendations, they suggest the Samson Q2U microphone for remote interviews and solo shows, which costs around $50. They also recommend hosting your show on platforms like Anchor or Libsyn and monetizing through sponsorships, merchandise, and listener support.Key Points There is no one-size-fits-all approach to starting a podcast, and it can be overwhelming, so start with the basics and build from there. Creating content requires a strong mindset, including dealing with anxiety and imposter syndrome. Setting achievable goals, even smaller ones like the number of episodes, helps to stay motivated and overcome imposter syndrome. Podcasts are a sustainable format for content creation and can attract audiences who prefer evergreen content. Don't rely on chance to attract listeners, be shameless in promoting your podcast Focus on listener behavior and recommend similar podcasts at the beginning of each episode There is a need for tools to help beginner creators market their podcasts.

get Nina The Lawyer's products: https://ninathelawyer.com/template-shop (use: "BONUSFOOTAGE" for 10% off!)in this episode, we talk about: how to sell digital products on the internet what the best tools for selling digital products how Nina uses Instagram as a tool to build trust with her audience why you shouldn't rely on ChatGBT to create contracts as a content creator. subscribe to the BonusFootage newsletter.

listen to Sean's show here: https://www.seanjantz.com/subscribe to the Bonus Footage newsletterget my free email course on how to go from short form content to a podcast creatorin this episode, we talk about why i started my podcast, favorite lessons from guests of the show, what i would change about tiktok, and how to approach brand deals as a creator.

Subscribe to the Bonus Footage Newsletter.This is the episode all about landing your first Brand Partnership. In this episode, I let CHAT GBT interview me on my own podcast.These are the topics that we discussed:What are some of the biggest challenges you've faced in growing your audience, and how have you overcome them?Shifting my mentality of creating for attention to creating to provide value.How do you come up with new content ideas, and how do you stay inspired and motivated to create? Conversations.What are some of the most important skills you've learned as a content creator, and how have they helped you succeed? Storytelling. Networking. Creative strategy. But most importantly, the fact that actually building online — is the best way to learn marketable skills.How do you balance creating content with other responsibilities, like work or school? This is my power hobby. When I do at least an hour of my own stuff every day, I feel accomplished. If you have a full-time job, approach your creator stuff as a power hobby. Everyone has hobbies. Whether it’s going out to bars, fantasy football, adult league sports, scrolling, whatever. Build online (podcast, shorts, newsletter, digital writing) — because even if it fails you develop marketable skills. I call it a power hobby. Something you enjoy. You build your network. You create digital assets. You acquire skills along the way. And it’s an outlet for self-improvement.What are some of the most common mistakes you see new creators making, and how can they avoid them? Comparing themselves. It’s a volume game. Being willing to look silly.How do you engage with your audience, and what strategies do you use to build a strong community around your content? I am my audience.How do you approach collaborations and sponsorships, and what advice would you give to creators who are just starting out in this space? Know what they’re paying for. Double it. Permissionless partnerships.What are some of the most valuable lessons you've learned about creativity and content creation, and how have they influenced your work? Everyone can be a creator. Not everyone should be or is built for it.People who want to, can do it. It’s not easy. It’s not quick money.Looking ahead, what are your goals for the future of your content. My goal, is for this podcast to be the go-to resource for solo creators. This podcast is your creator companion. When you set out to create and share online, not many people in your immediate world can emphasize with how challenging it actually is. I get it. The guests on this show get it. So as you’re building. As you’re creating your own brand online. As you’re turning this into side income or a real business, the goal is simple for this to be a resource for you along the way. If it is, I also would love I’d share it with a friend.THANKS FOR LISTENING TO THE SHOW.

subscribe to the bonusfootage.co newsletter more resources for creators.in this episode, i breakdown my process for landing guests for your podcast, creating questions, and mindsets for sustaining a successful show.thanks for listening.