Creator's MBA: Marketing Tips for Digital Product Entrepreneurs

Send us Fan Mail Hosted by Dr. Destini Copp · Creator's MBA What do you do when you have a genuinely engaged email list — great open rates, consistent click-throughs — but your subscribers just won't buy? That's exactly what today's guest, Allie from Allie Scraps, was dealing with. She has 13,000 subscribers, 40%+ open rates, and three to five percent click-through rates. By every metric, that's a healthy list. But she accidentally trained her audience to expect freebies, and now ...

Send us Fan Mail This is part two of a two-part roundtable with my peer mastermind group, the Weird Hermits — a small group of women entrepreneurs who have been in each other's corners for years. In this episode, we go deep on the specific ways we're each using Claude to run our businesses right now. We cover: what a Claude skill actually is (and how it compares to a custom GPT), the difference between Claude Chat, Cowork, and Code, and the real workflows we're using — from morning briefings ...

Send us Fan Mail You're doing everything right — attracting, engaging, nurturing, and retaining your audience. But when it comes to collecting testimonials, you hit a wall. Sound familiar? In this episode, I'm answering a question from listener, Johnna Kirk, who gets great feedback in her inbox and on social media but can't get anyone to fill out her Senja or Tally form. Here's the thing: the problem isn't the form. It's the gap between when the emotion happens and when you ask them to captur...

Send us Fan Mail Most digital product creators are building a collection of offers. The ones who build businesses that last are doing something different — they're building around a framework. In this episode, I use Dave Ramsey's business model as a case study to break down why framework-driven businesses outperform tactic-driven ones — and what that means for your digital product business specifically. You'll walk away with four questions to help you surface the framework that's probably alr...

Send us Fan Mail If you’ve ever wondered whether newsletters still matter in an AI-driven world, this conversation might completely change the way you think about owned media, monetization, and the future of digital business. In this episode, I’m sharing a special roundtable conversation with a group of female founders who attended the New Media Summit in Austin with me. We unpack our 5 biggest takeaways...from AI clones and the future of content creation to why newsletters are becoming...

Send us Fan Mail Today’s episode is a little different. What you’re about to hear is the audio from a live session I taught yesterday called: “Why Courses Aren’t Working Like They Used To (and What Replaces Them).” I decided to share it here as a bonus episode because the conversation felt important. If you’ve ever thought: “My course used to sell… why does it feel harder now?” Or… “Why are buyers hesitating, even when the content is strong?” This session will likely hit home. In it, I break ...

Send us Fan Mail AI is changing how inboxes decide what’s relevant — and a lot of creators are wondering what that means for their email strategy. Here’s the good news: this isn’t a panic moment. But it is a clarity moment. In this episode, I break down what’s actually shifting and why your email strategy needs a job — one that’s clearly connected to your revenue. You’ll learn: What AI inbox filtering is really paying attention toWhy consistency alone isn’t enough anymoreHow to audit your las...

Send us Fan Mail In this episode of the Creator’s MBA podcast, I’m demystifying what an AI clone actually is—and how it’s very different from a chatbot or a custom GPT. There’s a lot of hype out there right now, and while those tools have their place, an AI clone serves a completely different function in your business. We’ll walk through how clones are built to apply your unique way of thinking—not just spit out generic answers. I share how they can support your clients when you’re not in the...

Send us Fan Mail Most business owners aren’t short on information, they’re stuck because they don’t know which direction deserves their full commitment. I n this episode, I dive into why watching decisions get made in real time teaches you far more than polished advice ever could. I’m taking you behind the scenes into how judgment is built, not by copying what worked for someone else, but by observing how trade-offs are made, what gets prioritized, and what’s left on the cutting room floor.&n...

Send us Fan Mail The numbers I check every single week (and why they matter more than dashboards) If you’ve ever found yourself buried in data but still unsure about what’s actually moving the needle in your business, you’re not alone. In this episode, I’m sharing the exact weekly numbers I track as a Creator CEO—no overwhelm, no vanity metrics, just high-impact visibility that helps me make better decisions, faster. We’re not diving into spreadsheet chaos or dozens of dashboards. Instead, I’...

Send us Fan Mail If you're tired of hustling for every new subscriber or drowning in launch mode, this episode is your fresh new strategy. We're diving into how you can host low-lift, high-impact events that grow your email list without the stress. I sat down with Michelle Pontvert, my go-to expert for “easy events,” to talk all things bundles, summits, and out-of-the-box collaborations. Michelle shares how to attract aligned subscribers without the overwhelm, by leaning into minimalist...

Send us Fan Mail What do you get when you put seven experienced, introverted, neurodivergent business owners on a Zoom call to reflect on the year? A conversation that’s part strategy session, part therapy, and all real talk. In our most recent Weird Hermits roundtable, we cracked open the good, the bad, and the deeply weird parts of running six-figure businesses in 2025. No glossy case studies. No “just manifest it” energy. Just honest reflection on what actually moved the needle and what we...

Send us Fan Mail Planning a whole year of business in one go sounds impressive… until real life (and algorithm shifts) blow it all up. That’s why I stopped looking at my business through a funnel lens and started running it like a growth flywheel — and everything changed. In this episode, I’m taking you behind the scenes of how I use my Creator’s MBA Playbook to plan 90-day growth cycles that actually move the needle. I break down each step of my planning process, from identifying bottl...