Creator's MBA: Marketing Tips for Digital Product Entrepreneurs

Send us Fan Mail The event we ran last month is the first one I did not touch. Not the funnels, not the products inside them, none of it. My team handled everything, and that was a first. Steph asks what is under the hood at HobbyScool. How we source speakers, who the three humans are, and what changed when Claude and the MCP connectors entered the workflow. In this episode: - The repeatable monthly system the whole year gets planned against - How we find speakers, and why their list growt...

Send us Fan Mail I spend about five hours a week on HobbyScool. Three contractors run the rest of it, and the last event went out the door without me touching a single funnel. It took years to get here, and nobody starts at five hours a week. Kate Kordsmeier asks how it actually works. Who is on the team, what they own, how I manage people in a different time zone, and the two things I still will not hand off. In this episode: - The three roles that run a business doing an event every mont...

Send us Fan Mail Kate and I live twenty minutes apart in Atlanta and did not know each other. In the exact same month we were both quietly trying to build the same peer mastermind. One person got asked by both of us and said, wait, is this the same thing? This is the behind the scenes of the Weird Hermits, the peer group I credit with more business impact than anything I have paid for. In this episode: - How two people building the same group in the same month found each other - The commit...

Send us Fan Mail The best decision I've ever made in my business wasn't a course or a tool. It was joining a small room of people who actually get it. In this episode I walk through why a curated peer mastermind changed how it feels to run my business, and why it's almost never the thing people assume it is. In this episode: - Why the big decisions get lonelier as your business grows - What changes when you stop deciding alone - The hot seat, and why you can't do it for yourself - Why curat...

Send us Fan Mail Most conversations about AI automation stay theoretical. This one doesn't. I sat down with my peer mastermind, a group we call the Weird Hermits, for a roundtable on MCPs in Claude, also called connectors. These are the tools that let your AI plug straight into the software you already use, like Kit, Airtable, Meta Ads, Shopify, and even Instacart. Six of us walked through exactly what we have running right now, and what it has replaced. In this episode: What an MCP actually ...

Send us Fan Mail Hosted by Dr. Destini Copp · Creator's MBA What do you do when you have a genuinely engaged email list — great open rates, consistent click-throughs — but your subscribers just won't buy? That's exactly what today's guest, Allie from Allie Scraps, was dealing with. She has 13,000 subscribers, 40%+ open rates, and three to five percent click-through rates. By every metric, that's a healthy list. But she accidentally trained her audience to expect freebies, and now ...

Send us Fan Mail This is part two of a two-part roundtable with my peer mastermind group, the Weird Hermits — a small group of women entrepreneurs who have been in each other's corners for years. In this episode, we go deep on the specific ways we're each using Claude to run our businesses right now. We cover: what a Claude skill actually is (and how it compares to a custom GPT), the difference between Claude Chat, Cowork, and Code, and the real workflows we're using — from morning briefings ...

Send us Fan Mail You're doing everything right — attracting, engaging, nurturing, and retaining your audience. But when it comes to collecting testimonials, you hit a wall. Sound familiar? In this episode, I'm answering a question from listener, Johnna Kirk, who gets great feedback in her inbox and on social media but can't get anyone to fill out her Senja or Tally form. Here's the thing: the problem isn't the form. It's the gap between when the emotion happens and when you ask them to captur...

Send us Fan Mail Most digital product creators are building a collection of offers. The ones who build businesses that last are doing something different — they're building around a framework. In this episode, I use Dave Ramsey's business model as a case study to break down why framework-driven businesses outperform tactic-driven ones — and what that means for your digital product business specifically. You'll walk away with four questions to help you surface the framework that's probably alr...

Send us Fan Mail If you’ve ever wondered whether newsletters still matter in an AI-driven world, this conversation might completely change the way you think about owned media, monetization, and the future of digital business. In this episode, I’m sharing a special roundtable conversation with a group of female founders who attended the New Media Summit in Austin with me. We unpack our 5 biggest takeaways...from AI clones and the future of content creation to why newsletters are becoming...

Send us Fan Mail Today’s episode is a little different. What you’re about to hear is the audio from a live session I taught yesterday called: “Why Courses Aren’t Working Like They Used To (and What Replaces Them).” I decided to share it here as a bonus episode because the conversation felt important. If you’ve ever thought: “My course used to sell… why does it feel harder now?” Or… “Why are buyers hesitating, even when the content is strong?” This session will likely hit home. In it, I break ...

Send us Fan Mail AI is changing how inboxes decide what’s relevant — and a lot of creators are wondering what that means for their email strategy. Here’s the good news: this isn’t a panic moment. But it is a clarity moment. In this episode, I break down what’s actually shifting and why your email strategy needs a job — one that’s clearly connected to your revenue. You’ll learn: What AI inbox filtering is really paying attention toWhy consistency alone isn’t enough anymoreHow to audit your las...

Send us Fan Mail In this episode of the Creator’s MBA podcast, I’m demystifying what an AI clone actually is—and how it’s very different from a chatbot or a custom GPT. There’s a lot of hype out there right now, and while those tools have their place, an AI clone serves a completely different function in your business. We’ll walk through how clones are built to apply your unique way of thinking—not just spit out generic answers. I share how they can support your clients when you’re not in the...