Crunching Your Growth - Growth Class

In this episode of Crunch Your Growth, host Phil Masiello interviews Michael Londo, founder of Body Balance System, a US-based manufacturer of FDA-registered red light therapy beds designed for med spas, wellness centers, and longevity clinics. They explore the growing gap between marketing claims and real product performance in the red light therapy industry, where terms like “FDA cleared” are often misused and difficult for buyers to verify. Michael breaks down how measurement s...

In this episode of The Growth Machine, host Phil interviews Meesha Farzaneh, founder of Meesha Farzaneh Jewelry. They explore how a season of physical recovery and personal adversity became the foundation for a globally recognized creative brand built on resilience, experimentation, and intentional design. Meesha shares how multiple invasive surgeries and limited mobility led her to discover textile art as a form of healing, eventually evolving into polymer clay jewelry design that bala...

In this episode of The Growth Class, host Phil Masiello interviews Paul Wolchuk, founder of iiCiNG, a Canadian beverage flavor enhancement company. They explore how Icing evolved from an initial focus on beer flavoring into a versatile product used across vodka sodas, tequila, wine, cocktails, sparkling water, juices, and even non-traditional applications, highlighting the challenges and opportunities of building an entirely new beverage category. Paul shares insights into the realities...

In this episode of The Growth Class, host Phil Masiolo interviews Tierra Forte, co-founder and CEO of Mightly. They explore how a values-driven approach to fashion can reshape an entire business model, from prioritizing organic cotton and supply chain traceability to building a brand rooted in ethical production and long-term sustainability. Tierra shares how her early experience as a mother influenced her awareness of environmental and consumer safety issues, ultimately leading her to ...

In this episode of The Growth Class, host Phil Masiello interviews Joshua Rystedt, Managing Owner of R Creative, a digital marketing agency specializing in high-stakes industries such as finance, healthcare, and architecture, engineering, and construction (AEC). They explore why most B2B companies struggle with lead generation due to overly broad positioning and how narrowing focus can dramatically improve marketing performance. Joshua shares why many firms mistakenly rely solely ...

In this episode of Crunching Your Growth, host Phil Masiello interviews Dr. Babak Baravarian, founder of Arch Tek Socks. They explore the realities of building a product in an “unsexy” category and why even the most innovative products struggle without the right go-to-market strategy. Dr. Baravarian shares how his background as a foot and ankle surgeon led him to rethink product design from a functional, performance-first perspective, ultimately reinventing the traditional sock with pat...

In this episode of The Growth Machine, host Phil Masiello interviews Amy McCord, founder and CEO of Flower Moxie. They explore the realities of entrepreneurship, including why there is no perfect formula for success and how strong leaders develop the resilience to pivot quickly when plans fail. Amy shares her perspective on business decision-making, explaining how entrepreneurs must accept trade-offs between money, time, creative freedom, and impact, and why identifying those priorities...

In this episode of The Growth Class, host Phil Masiello interviews Matt Warnock, CEO of RidgeCrest Herbals. They explore how his transition from attorney to business leader led him to challenge long-standing medical assumptions and rethink how modern healthcare approaches treatment. Matt shares insights into the limitations of the traditional “one disease, one drug” model and explains how portfolio-style formulations—combining multiple ingredients to address health challenges from diffe...

In this episode of The Growth Class, host Phil Masiello interviews Nancy Bogart, Founder and CEO of Jordan Essentials. Nancy shares the origin story behind launching her business from her kitchen table after years as a stay-at-home mom, where she created her first product—a solid lotion bar—that eventually grew into a thriving direct sales company focused on empowering women and families. She discusses how necessity and flexibility drove her entrepreneurial journey, highlighting t...

In this episode of The Growth Class, host Phil Masiello interviews Vanessa Cancio, co-founder and CEO of VAIN, a technology-driven skincare platform focused on personalized skin health insights. Vanessa shares the story behind launching VAIN and building a beauty-tech solution designed to help users track their skin, analyze patterns, and make smarter decisions based on real data rather than guesswork. The conversation explores how founders without deep technical backgrounds can s...

In this episode of The Growth Class, host Phil Masiello interviews Lindsey McCoy, Co-Founder and CEO of Plaine Products, a sustainable personal care company known for its refillable packaging model. Lindsey shares how rethinking consumption habits and relocalizing production can dramatically reduce shipping waste and reliance on single-use plastics, highlighting the importance of building systems that allow packaging to be reused locally rather than constantly transported across the cou...

In this episode of The Growth Class, host Phil Masiello interviews Melissa Tavss, Founder and CEO of Tipsy Scoop, a pioneering boozy ice cream brand known for its liquor‑infused artisanal frozen treats that blend classic dessert craftsmanship with spirited cocktail influences. Melissa shares how she built Tipsy Scoop from a niche side project rooted in family ice cream tradition into a growing franchise‑friendly business with barlour locations across major metropolitan markets, emphasiz...

In this episode of The Growth Class, host Phil Masiello interviews Emma Crepeau, CEO of Jack Archer. Emma shares the behind-the-scenes reality of transforming a complex portfolio of small Shopify brands into a focused, scalable business, and why eliminating distractions was the first critical step toward growth. She explains how her team made the difficult decision to deprecate multiple brands in order to concentrate resources on a single flagship brand, highlighting the operational dis...