Bitcoin Treasury Companies Explained (And Why They Matter) #114

About this episode

The episode explores Bitcoin treasury companies and their impact on corporate Bitcoin accumulation with insights from Jamie Knowles of Smarter Web.

In this week’s Crypto Options Unplugged , Imran and David are joined by Jamie Knowles, Head of Capital Markets at Smarter Web, for a deep dive into one of the biggest emerging themes in crypto: Bitcoin treasury companies and the financial engineering now driving corporate Bitcoin accumulation. Jamie explains how Smarter Web evolved from a traditional web design and digital marketing company into the UK’s largest listed Bitcoin treasury company, now holding nearly 2,900 BTC on its balance sheet. The discussion breaks down the core value proposition of Bitcoin treasury firms versus simply holding spot Bitcoin or ETFs, focusing on how access to capital markets can increase Bitcoin exposure per share over time. The conversation then moves into the mechanics behind corporate Bitcoin accumulation, including convertible bonds, preferred equity structures, ATMs, and how companies like Strategy and Strive are tapping fixed income markets to fund additional Bitcoin purchases. Jamie also explains the concept of “digital credit” and why preferred yield products backed by Bitcoin are attracting investor attention despite the broader market feeling heavy. The team also discusses current crypto…

People in this episode

Hosts: Imran, David

Guest: Jamie Knowles

Topics covered

• Bitcoin treasury companies
• corporate Bitcoin accumulation
• financial engineering
• capital markets
• digital credit
• crypto sentiment

Keywords

• Bitcoin
• treasury companies
• capital markets
• convertible bonds
• preferred equity
• digital credit
• crypto sentiment
• institutional capital

Mentioned in this episode

Organizations: Smarter Web, Strategy, Strive

More episodes of Crypto Options Unplugged

• How Wall Street Changed Bitcoin Forever #115 · June 12, 2026 · 48 min
• Is Bitcoin’s Bull Market Broken? #113 · May 28, 2026 · 37 min
• AI + Crypto: The Next Big Shift #112 · May 22, 2026 · 1h 8m
• Is the AI Bubble Stealing Crypto's Thunder? | Why 100K BTC is Still the Play #111 · May 13, 2026 · 31 min
• CRYPTO: The Future of Cross Border Payments #110 · May 7, 2026 · 37 min
• Is The $80K Wall Unbreakable for Bitcoin? #109 · April 29, 2026 · 32 min