Business of Fast Moving Consumer Goods

About this episode

Mia Klitsas discusses her journey in building the Moxie brand and the challenges faced in the FMCG space.

[Watch the episode here] This week on our Business Series, we sit down with Mia Klitsas , the woman who nearly 20 years ago made periods less taboo and tampons the accessory every girl carried in her bag. Mia shares the story behind building the Moxie brand and how it made a noise in the  FMCG space , the challenges she faced along the way, and why she believes she has been able to create such lasting success.  Mia reveals how their marketing has shifted, what still works, and what founders need to know about consumer goods today. This episode is packed with honesty, insight, and inspiration for anyone interested in entrepreneurship, marketing, and building products people truly connect with. #BusinessSeries #FMCG #Entrepreneurship #TikTokMarketing #CuriousConversations #business #periodtalk #interview  Hosted on Acast. See acast.com/privacy for more information.

People in this episode

Host: Tully Lou

Guest: Mia Klitsas

Topics covered

• FMCG
• entrepreneurship
• marketing
• consumer goods
• women's health

Keywords

• FMCG
• Moxie
• entrepreneurship
• marketing
• consumer goods
• period products
• women's health

Mentioned in this episode

Organizations: Moxie, Acast

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