Insights from recent episode analysis
Audience Interest
Podcast Focus
Publishing Consistency
Platform Reach
Insights are generated by CastFox AI using publicly available data, episode content, and proprietary models.
Est. Listeners
Based on iTunes & Spotify (publisher stats).
- Per-Episode Audience
Est. listeners per new episode within ~30 days
10,001 - 25,000 - Monthly Reach
Unique listeners across all episodes (30 days)
25,001 - 75,000 - Active Followers
Loyal subscribers who consistently listen
5,001 - 15,000
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Platform Distribution
Reach across major podcast platforms, updated hourly
Total Followers
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Total Reviews
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* Data sourced directly from platform APIs and aggregated hourly across all major podcast directories.
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Recent episodes
The AI Stack Behind £100M Annual Ad Spend in 2026
Apr 30, 2026
51m 44s
The 4 Growth Levers Every DTC Brand Needs To Audit
Apr 24, 2026
58m 52s
Q1 2026 D2C Debrief: AI Animation, Attribution Updates, and the Creative Gap Brands Are Missing
Apr 14, 2026
1h 03m 24s
The Persona Mastermind: How Top 1% DTC Brands Drive Incremental Reach on Meta
Mar 16, 2026
50m 09s
M&A Secrets for selling your DTC brand in 2026
Mar 5, 2026
1h 09m 00s
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| Date | Episode | Description | Length | ||||||
|---|---|---|---|---|---|---|---|---|---|
| 4/30/26 | The AI Stack Behind £100M Annual Ad Spend in 2026 | This podcast is proudly sponsored by SARAL. Find influencers, reach out, manage every relationship, all in one place, without any chaos. 200+ brands including Grüns, Solawave, Spacegoods are running their influencer programs on SARAL. If that sounds like what you've been looking for, go to https://tinyurl.com/3t4d4myx and book a demo with their team. Tell them we sent you to claim your $500 discount and whiteglove onboarding. --- In this episode, Olly and Loukas go deep on the AI sy... | 51m 44s | ||||||
| 4/24/26 |  The 4 Growth Levers Every DTC Brand Needs To Audit | This podcast is proudly sponsored by Incard. Most founders building high-growth digital companies are stuck doing the same thing: toggling between apps, wrestling with spreadsheets, and manually reconciling expenses - all while trying to actually grow their business. There's a better way. Incard is the financial platform built for the way modern digital businesses actually operate. Multi-currency accounts, corporate cards with real rewards, and a fully connected banking experience - all in... | 58m 52s | ||||||
| 4/14/26 |  Q1 2026 D2C Debrief: AI Animation, Attribution Updates, and the Creative Gap Brands Are Missing | We're back. After a month off, a new office, two London events, and somewhere between 1,500 and 2,000 ads launched... there's a lot to catch up on. In this episode, Olly and Loukas do a full Q1 2026 debrief across creative strategy, Meta attribution, offer positioning, and the frameworks they've been running across 250+ brands. --- This episode is sponsored by Foreplay. Start your free trial here: https://tinyurl.com/3caahj4w --- 🚨🚀 If you're a brand spending £100K/month, we'll run your ads. ... | 1h 03m 24s | ||||||
| 3/16/26 | The Persona Mastermind: How Top 1% DTC Brands Drive Incremental Reach on Meta | 🚨🚀 Your creative strategy was built for an algorithm that doesn't exist. In 4 weeks, we'll identify exactly where your creative is leaking money and hand you a roadmap on how to fix it using a persona-driven strategy that reduces CAC, beats creative fatigue, and scales spend profitably. 4 week sprint. 3 hours of your time. No retainer commitment: https://eu1.hubs.ly/H0sDQ-p0 Most brands respond to reach problems by producing more creative. More hooks, more formats, more volume. But if... | 50m 09s | ||||||
| 3/5/26 | M&A Secrets for selling your DTC brand in 2026 | 🚨🚀 If you're a brand spending £100K/month, we'll run your ads. Apply for your growth roadmap: https://eu1.hubs.ly/H0slb_f0 Most DTC founders have a number in their head. A valuation. An exit. A moment where the work pays off. What nobody tells you is that the decisions killing that outcome are being made right now, long before you ever sit across from an acquirer. In this episode, Olly and Loukas sit down with Paul Hanley from the Fortia Group, one of the UK's leading e-commerce M&A ad... | 1h 09m 00s | ||||||
| 2/26/26 | How to Make AI UGC Ads in 2026: Sora 2, Claude and the Full Workflow | 🚨🚀 If you're a brand spending £100K/month, we'll run your ads. Apply for your growth roadmap: https://eu1.hubs.ly/H0s7Jtp0 AI UGC has come on leaps and bounds. In this episode Loukas breaks down the exact workflow he's using right now to generate hyper-realistic UGC style ads, without booking a creator, running a shoot, or spending a fortune on production. We cover the full tech stack: Claude for prompt writing, Sora 2 for hook footage, ElevenLabs for voice cloning, ChatGPT for subject cons... | 46m 16s | ||||||
| 2/17/26 | Meta Insider Reveals How £100M+ Disruptor Brands Scale With Andromeda | 🚨🚀 If you're a brand spending £100K/month, we'll run your ads. Apply for your growth roadmap: https://eu1.hubs.ly/H0rNf_N0 For this episode, we’re joined by a Meta Creative Strategist working directly with some of the most disruptive brands on the platform. This is someone inside the system, helping fast-scaling brands rethink how they approach creative, performance, and growth. We unpack how the algorithm actually works in 2026 and why so many brands are still optimising for an outdated ve... | 1h 05m 08s | ||||||
| 2/5/26 | Meta Algorithm Update: How to Adjust Your Organic and Paid Media Strategy | 🚨🚀 If you're a brand spending £100K/month, we'll run your ads. Apply for your growth roadmap: https://eu1.hubs.ly/H0rw0Jc0 From the team behind Soar With Us and Hambi Media: http://www.soarwithus.co/ In this episode, we break down Meta’s latest algorithm updates — including UTIs and the next phase of Andromeda and what they actually mean for reach, creative strategy, and performance. We explore why Meta is moving away from engagement-led optimisation toward interest alignment, how organic ... | 59m 47s | ||||||
| 1/29/26 | The 2026 Meta Playbook: Creative Formats, Personas & Scaleable Structures | In this episode, we break down what’s actually driving Meta performance right now and why the brands scaling in 2026 aren’t chasing more creative, but building smarter systems around personas and AI. We go deep into how top-performing accounts are reusing existing assets, structuring creative by persona, and using AI to unlock speed, diversity, and incremental reach... without burning teams out or inflating creative costs. We also cover what’s next for high-production creative, why emotiona... | 55m 19s | ||||||
| 1/23/26 | How to Hire (or Create) Elite Creative Strategists for DTC Brands | Meta Ads & Creative Strategy | How we’re solving the biggest hiring bottleneck in DTC (and why Meta’s backing it). There’s a shortage of world-class creative strategists and it’s slowing down growth for agencies and brands alike. You can apply for the incubator here: Apply here: https://apply.workable.com/soar-with-us/j/F587A37B6F/ You can find more information on the opportunity here: https://www.notion.so/soarwithus/Are-you-ready-to-launch-your-career-in-performance-marketing-2e611884e3c980589a44cb0d73c6bfb8 In this e... | 45m 17s | ||||||
Want analysis for the episodes below?Free for Pro Submit a request, we'll have your selected episodes analyzed within an hour. Free, at no cost to you, for Pro users. | |||||||||
| 1/15/26 | How IM8 Hit $120M in 11 Months | Danny Yeung on Scaling the World’s Fastest Growing Supplement Brand | IM8 went from $0 to a $120M run rate in just 11 months and they’re targeting $300M by the end of 2026. In this episode of D2C Diaries, Olly sits down with Danny Yeung, CEO and co-founder of IM8 Health, to unpack how he built one of the fastest-growing supplement brands in the world. From bringing on David Beckham as co-founder, to replacing 16 supplements with one clinically-backed daily drink, to assembling a scientific board with experts from NASA, UFC and Mayo Clinic, Danny shares the ... | 54m 43s | ||||||
| 1/8/26 | Dan Murray on the £25M Brain Health Brand Celebrities Swear By | 🚨🚀 If you're a brand spending £100K/month, we'll run your ads. Apply for your growth roadmap: https://eu1.hubs.ly/H0qMvq60 What does it take to scale a wellness brand to £25M+ after your first startup crashes, your health collapses, and you’re told sleeping pills are the only way out? In this episode, Dan Murray-Serter, co-founder of Heights, breaks down the unfiltered journey of building one of the UK’s fastest-growing brain health brands. From startup failure and burnout-induced insomnia to... | 1h 19m 14s | ||||||
| 12/23/25 | The Ecommerce Playbook for 2026: Strategy, Trends, and Lessons from 2025 | If you're a brand spending £100K/month, we'll run your ads. Apply for your growth roadmap: https://eu1.hubs.ly/H0qBQFh0 In this episode of D2C Diaries, Olly and Loukas break down the biggest lessons from 2025 and what they believe will be the single biggest changes shaping e-commerce in 2026. They recap a huge Black Friday (nearly $40M spent on Meta in November), explain why Q5 (Boxing Day → early January) is the most underutilised growth window of the year, and share a clear creative framew... | 1h 04m 46s | ||||||
| 11/27/25 | SEO Playbook for Ranking in ChatGPT & AI Search in 2026 | Thomas Phillips | 🚨🚀 If you're a brand spending £100K/month, we'll run your ads. Apply for your growth audit here: https://eu1.hubs.ly/H0p-Mxb0 SEO made £13.9M. ChatGPT made £175K. So why is everyone chasing AI? In this episode, Olly sits down with Thomas Phillips, founder of DTC SEO Agency and a veteran of 17 brand exits, to cut through the noise around AI SEO. Tom breaks down how one of their clients generated £175K in revenue from ChatGPT at a 19.7% conversion rate, yet that same brand made £13.9M from t... | 1h 04m 07s | ||||||
| 11/20/25 | The 2025 Growth Blueprint: How Soar With Us Rebuilt Culture, Operations & Forecasting to Scale | 🚨🚀 If you're a brand spending £100K/month, we'll run your ads. Apply for your free audit here: https://eu1.hubs.ly/H0pQjYt0 In this episode of D2C Diaries, Olly and Loukas sit down with Matt Lewis, Managing Director of Soar Group and the very first hire in the business, to break down the real operating system behind Soar’s growth. The rebuilds, the mistakes, the hard lessons, and the frameworks that turned 2025 into Soar’s strongest year yet. If you’re a founder, operator, agency owner, or bu... | 1h 09m 44s | ||||||
| 11/13/25 | The Future of Creative Strategy: How AI Is Transforming Performance Marketing in 2026 | 🚨🚀 If you're a brand spending £100K/month, we'll run your ads. Apply for your free audit here: https://eu1.hubs.ly/H0pzLCJ0 Creative costs are climbing fast. Meta’s changed how ads learn. And AI is completely redefining what “creative strategy” means in 2026. In this episode, Olly and Loukas dive into how brands can adapt to Meta’s creative similarity update, scale creative diversity without burning resources, and build systems that use AI as part of the production line — not a side tool. ... | 54m 49s | ||||||
| 11/6/25 | Meta’s Creative Diversity Mastermind: The 2026 Playbook for Ad Performance | 🚨🚀 If you're a brand spending £100K/month, we'll run your ads. Apply for your free audit here: https://eu1.hubs.ly/H0ppm8t0 Meta’s Creative Similarity Penalty just changed the rules - here’s how to protect your performance in 2026 In one of the biggest creative updates since Andromeda, Meta has changed the way your ads are evaluated and most brands are getting silently penalised. This episode of D2C Diaries is a deep dive into Meta’s new Creative Similarity Algorithm, powered by Entity ID ... | 41m 29s | ||||||
| 10/30/25 | The D2C Reset: Creative Strategy, Incremental Reach, and What’s Working Now | The D2C landscape has been completely rewritten in the last six months. Meta’s changing what it rewards. AI is reshaping how we research, test, and create. And the creative tactics that worked just half a year ago are already burning out. In this episode of D2C Diaries, Olly and Loukas break down what’s actually driving performance right now and how smart brands are adapting to find incremental reach in a tougher, more competitive landscape. They dig into what Meta is really rewarding in 2... | 53m 03s | ||||||
| 10/23/25 | How Jack Rubin Scaled Purdy & Figg to 1 in 20 Homes with One Product | Purdy & Figg has quietly become one of the most impressive DTC brands in the UK. 1 in 20 households now use the product. But what’s more impressive is how they've done it: One product. One market. One channel. For six years. In this episode, Jack breaks down how he's stayed this focused and why most brands burn growth by diversifying too early. We get into how Purdy & Figg became the blueprint for creative volume, running 180 shoots a year and scaling a performance team in-house be... | 59m 08s | ||||||
| 10/16/25 | The New Meta Ad Playbook: Avoiding Creative Similarity on Meta | D2C Diaries is proudly sponsored by Wayflyer Running an ecom brand and struggling with cash flow? Whether you're scaling ad spend or restocking bestsellers ahead of peak season, Wayflyer provides fast, non-dilutive funding tailored to e-commerce businesses. No equity. No months of waiting. Just the capital and insights you need to grow, on your terms. Check them out: https://tinyurl.com/4jfc8yej Creative similarity is quietly killing Meta ad performance and most brands have no idea it’s hap... | 1h 03m 38s | ||||||
| 10/9/25 | How To Run Partnership Ads on Meta Like The Top 1% | How to Scale DTC Brands with Third-Party Ads Struggling to scale Meta ads without killing your CPA? In this episode of D2C Diaries, Olly breaks down the exact whitelisting and partnership ad strategies we’re using across 8 figure ad accounts to unlock First-Time Impression Ratio (FTI) and drive incremental reach. This internal training reveals why Meta’s Andromeda algorithm update makes creative and third-party identity the new targeting, how to build high-performing whitelisting ad funnels... | 39m 54s | ||||||
| 10/2/25 | The Product-Led Strategy That Rebuilt Hera: Holly Beadle | D2C Diaries is proudly sponsored by Wayflyer Running an ecom brand and struggling with cash flow? Whether you're scaling ad spend or restocking bestsellers ahead of peak season, Wayflyer provides fast, non-dilutive funding tailored to e-commerce businesses. No equity. No months of waiting. Just the capital and insights you need to grow, on your terms. Check them out: https://tinyurl.com/4jfc8yej Most founders obsess over CAC, ad spend and creative testing, but almost no one talks about the... | 1h 08m 17s | ||||||
| 9/25/25 | Scaling to £35M+ with Minimal Meta Spend: Pure Pet Food's Story | Before pet food was “DTC sexy,” Pure Pet Food was scaling with zero ad spend. In this episode, Matt and Joe unpack how they built early traction through scrappy tactics like event pitching, awards, and PR - not Meta. With just a £300 council grant and no industry experience, they grew the brand to £1M+ in revenue without touching paid media. They share how that foundation led to VC backing and how they leveraged Meta spend, a custom subscription stack, and retention-first thinking to push p... | 1h 09m 22s | ||||||
| 9/18/25 | How Martyn Cook Scaled a Brand That Fortified 250M Meals | D2C Diaries is proudly sponsored by Wayflyer Running an ecom brand and struggling with cash flow? Whether you're scaling ad spend or restocking bestsellers ahead of peak season, Wayflyer provides fast, non-dilutive funding tailored to e-commerce businesses. No equity. No months of waiting. Just the capital and insights you need to grow, on your terms. Check them out: https://tinyurl.com/4jfc8yej This mission-first ecom brand has fortified 250 million meals without compromising scale. In t... | 1h 02m 38s | ||||||
| 9/11/25 | A Proven Meta Blueprint for Reaching New Customers at Scale | D2C Diaries is proudly sponsored by Wayflyer Running an ecom brand and struggling with cash flow? Whether you're scaling ad spend or restocking bestsellers ahead of peak season, Wayflyer provides fast, non-dilutive funding tailored to e-commerce businesses. No equity. No months of waiting. Just the capital and insights you need to grow, on your terms. Check them out: https://tinyurl.com/4jfc8yej CPMs climbing. Frequency spiking. CAC creeping up... If you’ve felt your Meta ads are “hitting... | 52m 40s | ||||||
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Chart Positions
5 placements across 5 markets.
Chart Positions
5 placements across 5 markets.