Winning with Curiosity, Compassion, Clarity, and Consistency.

Winning with Curiosity, Compassion, Clarity, and Consistency.

From Dan The Road Trip Guy by Dan

February 23, 2026 · 29 min · Season 5 · Episode 98

About this episode

Dan interviews entrepreneur Justin Ricklefs about his journey from college football to founding a human-first branding agency.

Get in Touch with Dan by Texting Now I invited Kansas City entrepreneur and author Justin Ricklefs to trace his road trip from his years behind the scenes with college football and The Kansas City Chiefs to building Guild Collective, a human-first branding agency that helps companies lead with Human Storytelling. We talk about the moments that shape a leader: the family-of-seven road trip to Florida that forged patience and humor, the long days in pro sports that reveal the hidden machinery ...

People in this episode

Host: Dan

Guest: Justin Ricklefs

Topics covered

  • entrepreneurship
  • branding
  • human storytelling
  • leadership
  • sports
  • road trips

Keywords

  • entrepreneur
  • branding agency
  • human storytelling
  • Kansas City
  • road trip
  • leadership
  • sports

Mentioned in this episode

Organizations: Guild Collective, Kansas City Chiefs

Places: Kansas City, Florida

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