Data Skeptic

Where did recommender systems come from, and how do we know when they're actually working? In part one of Data Skeptic's three-part Recommender Systems finale, Kyle traces the field from collaborative filtering and the Netflix Prize to matrix factorization and modern approaches, while exploring why accuracy alone can't capture what makes a recommendation useful, surprising, or meaningful.

In this episode of Data Skeptic, we explore the fascinating intersection of recommender systems and digital humanities with guest Florian Atzenhofer-Baumgartner, a PhD student at Graz University of Technology. Florian is working on Monasterium.net, Europe's largest online collection of historical charters, containing millions of medieval and early modern documents from across the continent. The conversation delves into why traditional recommender systems fall short in the digital humanities space, where users range from expert historians and genealogists to art historians and linguists, each with unique research needs and information-seeking behaviors. Florian explains the technical challenges of building a recommender system for cultural heritage materials, including dealing with sparse user-item interaction matrices, the cold start problem, and the need for multi-modal similarity approaches that can handle text, images, metadata, and historical context. The platform leverages various embedding techniques and gives users control over weighting different modalities—whether they're searching based on text similarity, visual imagery, or diplomatic features like issuers and receivers. A key insight from Florian's research is the importance of balancing serendipity with utility, collection representation to prevent bias, and system explainability while maintaining effectiveness. The discussion also touches on unique evaluation challenges in non-commercial recommendation contexts, including Florian's "research funnel" framework that considers discovery, interaction, integration, and impact stages. Looking ahead, Florian envisions recommendation systems becoming standard tools for exploration across digital archives and cultural heritage repositories throughout Europe, potentially transforming how researchers discover and engage with historical materials. The new version of Monasterium.net, set to launch with enhanced semantic search and recommendation features, represents an important step toward making cultural heritage more accessible and discoverable for everyone.

In this episode of Data Skeptic's Recommender Systems series, Kyle sits down with Aditya Chichani, a senior machine learning engineer at Walmart, to explore the darker side of recommendation algorithms. The conversation centers on shilling attacks—a form of manipulation where malicious actors create multiple fake profiles to game recommender systems, either to promote specific items or sabotage competitors. Aditya, who researched these attacks during his undergraduate studies at SPIT before completing his master's in computer science with a data science specialization at UC Berkeley, explains how these vulnerabilities emerge particularly in collaborative filtering systems. From promoting a friend's ska band on Spotify to inflating product ratings on e-commerce platforms, shilling attacks represent a significant threat in an industry where approximately 4% of reviews are fake, translating to $800 billion in annual sales in the US alone. The discussion delves deep into collaborative filtering, explaining both user-user and item-item approaches that create similarity matrices to predict user preferences. However, these systems face various shilling attacks of increasing sophistication: random attacks use minimal information with average ratings, while segmented attacks strategically target popular items (like Taylor Swift albums) to build credibility before promoting target items. Bandwagon attacks focus on highly popular items to connect with genuine users, and average attacks leverage item rating knowledge to appear authentic. User-user collaborative filtering proves particularly vulnerable, requiring as few as 500 fake profiles to impact recommendations, while item-item filtering demands significantly more resources. Aditya addresses detection through machine learning techniques that analyze behavioral patterns using methods like PCA to identify profiles with unusually high correlation and suspicious rating consistency. However, this remains an evolving challenge as attackers adapt strategies, now using large language models to generate more authentic-seeming fake reviews. His research with the MovieLens dataset tested detection algorithms against synthetic attacks, highlighting how these concerns extend to modern e-commerce systems. While companies rarely share attack and detection data publicly to avoid giving attackers advantages, academic research continues advancing both offensive and defensive strategies in recommender systems security.

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In this episode of Data Skeptic's Recommender Systems series, host Kyle Polich interviews Dr. Kunal Mukherjee, a postdoctoral research associate at Virginia Tech, about the paper "Z-REx: Human-Interpretable GNN Explanations for Real Estate Recommendations" The discussion explores how the post-COVID real estate landscape has created a need for better recommendation systems that can introduce home buyers to emerging neighborhoods they might not know about. Dr. Mukherjee, explains how his team developed a graph neural network approach that not only recommends properties but provides human-interpretable explanations for why certain regions are suggested. The conversation covers the advantages of using graph-based models over traditional recommendation systems, the importance of regional context in real estate features, and how co-click data from similar users can create more effective recommendations. Key topics include the distinction between model developer explanations and end-user explanations, the challenges of feature perturbation in recommendation systems, and how graph neural networks can discover novel pathways to emerging real estate markets that traditional models might miss.