NTT’s Approach to Indonesia’s Data Center Growth

About this episode

The episode discusses NTT's adaptive strategy in Indonesia's data center market amidst growing competition.

In a recent HawkTalk conversation, Donny Gunadi, Senior Insight Analyst for APAC at datacenterHawk, joined Agus Bintoro, Head of Sales for NTT Indonesia, to examine Jakarta's dynamic data center market. They discussed how a global player like NTT is adapting to a fast-commoditizing landscape, handling new competition, and driving sustained growth. The conversation emphasized NTT's strategy, evolving enterprise and hyperscale demands, and Indonesia's importance in Southeast Asia’s digital infrastructure ecosystem. As aggressive players enter Jakarta, NTT avoids competing solely on price. Instead, the company executes an adaptive strategy that maximizes global assets and prioritizes high-margin opportunities. Bintoro shared how NTT leverages its "dual-core strength" as a global network provider and data center operator. By integrating services like its global IP network and the new Apricot subsea cable, NTT turns its data centers into essential gateways for international and regional connectivity, offering clients more than just colocation. NTT's focus in Indonesia is a "balanced mix" of enterprise and hyperscale clients. Hyperscalers drive growth and validate…

People in this episode

Guests: Donny Gunadi, Agus Bintoro

Topics covered

• data center growth
• Indonesia
• NTT strategy
• hyperscale demands
• digital infrastructure
• enterprise solutions

Keywords

• data center
• NTT
• Jakarta
• Indonesia
• hyperscale
• enterprise
• digital infrastructure
• subsea cable

Mentioned in this episode

Organizations: NTT

Products: Apricot subsea cable

Places: Jakarta, Indonesia, Southeast Asia

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