#95 GEO vs SEO: The New Battle for Discoverability

About this episode

The episode discusses the evolving landscape of discoverability in search engines, focusing on SEO fundamentals and practical strategies.

Send us Fan Mail Google still drives most search traffic, but the rules of discoverability are changing fast. Today we sit down with Cyril, a client data partner at Dataroots, to unpack what search engine optimization actually is, why the first results page captures the vast majority of clicks, and how small changes in content clarity can shift who finds you and when. We get practical about classic SEO fundamentals: on-page SEO that makes services crystal clear for the right persona, off-pag...

People in this episode

Guest: Cyril

Topics covered

• SEO
• discoverability
• search engine optimization
• content clarity
• on-page SEO
• off-page SEO

Keywords

• SEO
• discoverability
• search traffic
• content clarity
• on-page SEO
• off-page SEO
• Google

Mentioned in this episode

Organizations: Dataroots, Google