D.Coded Podcast

In this insightful episode, Saeema, Melisa and John Clarkson, CBE Professor of Engineering Design, University of Cambridge discuss the integration of systems thinking and engineering design in healthcare. He shares practical approaches to understanding complex healthcare systems, engaging stakeholders, and designing patient-centred solutions.Captions are AI GeneratedChapters00:00 Introduction to Design and Systems Thinking02:55 The Role of Systems Thinking in Healthcare05:47 Engineering Better Care: A Systems Approach08:54 Raising Awareness and Building Systems Leadership11:35 The Improvement Canvas: Defining Problems14:32 Engaging Stakeholders in Healthcare Design17:50 Delight and Disgust in Palliative Care20:36 Understanding Patient Journeys and Healthcare Pathways23:45 The Importance of Experience in Healthcare29:00 The Poetic Side of Design29:58 Co-Designing with Users34:10 Understanding the Problem38:06 Iterative Design Process42:31 The Role of Stories in Healthcare50:49 Rethinking Healthcare SystemsResources: https://www.linkedin.com/in/p-john-clarkson-42652a1/https://www-edc.eng.cam.ac.uk/people/p-john-clarkson-cbe-freng

This episode explores the innovative journey of Irene McAleese and Philip McAleese, co-founders of See.Sense, a company transforming cycling safety and urban mobility through smart sensor technology and data insights. Discover how their product evolved from a simple bike light to a data-driven system that enhances city planning, safety, and behavioral change.Chapters01:47 The Birth of See.Sense and Its Products04:52 Entrepreneurship Journey and Initial Challenges07:55 Design-Centric Approach and User Feedback11:04 Evolution of the Product and Data Utilization23:54 Enhancing Cyclist Safety Through Data28:40 Navigating Data Challenges with Cities34:27 Behavior Change and Cycling Initiatives49:42 The Evolution of See.Sense and Co-CreationResourcesSee.Sense Official Website - https://seesense.ccLinkedIn - https://www.linkedin.com/in/irenemcaleese/LinkedIn - https://www.linkedin.com/in/philipmcaleese/Captions are AI generated

In this episode, Jude Pullen, an award-winning creative technologist, explores the intersection of AI, ethics, sustainable design, and innovative problem-solving. Discover how design mindset shapes AI applications, the importance of local data processing, and the potential for inclusive design to create societal impact.Chapters03:20 Exploring the Intersection of Design, creativity and AI08:41 The Role of AI in Sustainable Packaging Solutions14:52 Data Challenges in AI Implementation19:46 Balancing Profit, Planet, and People in AI Usage26:23 Public Perception and Responsibility in AI Adoption29:32 Navigating AI's Role in Society34:01 Understanding Provenance in AI and Nature39:54 The Intersection of Nature and Technology46:07 Data, Knowledge, and Geopolitics49:50 Designing for Individuals: The Case of Josh01:00:42 The Business Case for Inclusive DesignResourcesBig Life Fix (BBC) - https://www.judepullen.com/big-life-fixJude Pullen - https://www.linkedin.com/in/judepullen/River Clay Project - https://www.youtube.com/watch?v=LKn0FKbi_IgYuval Noah Harari - Sapiens (book) - https://www.amazon.com/Sapiens-Humankind-Yuval-Noah-Harari/dp/0062316117

In this episode, Saeema and Melisa engage with Dr. Sam Bailey, an innovator in the field of design and technology. They explore the intersection of invention and entrepreneurship, focusing on Sam's products like Pippa, a fire prevention device, and Yo-go, an electric vehicle aimed at reducing carbon emissions. The conversation delves into the challenges of creating markets for innovative products, the importance of data-driven design, and the necessity of understanding user needs. Sam shares insights from his experiences, including pitching at Dragon's Den, the significance of marketing and the lessons learned from real-world testing and investment strategies.Chapters02:16 Sam Bailey's Background and Innovations03:04 The Development of Pippa: A Fire Prevention Device09:39 Creating a Market for New Technologies17:03 Introducing Yo-go: A Sustainable Urban Vehicle20:24 Product Development and User Testing26:37 Public Reception and User Experience30:24 Challenges and Vandalism31:24 Societal Acceptance and Market Creation37:04 Insights from Dragon's Den43:07 Marketing and Product Development Strategies

SummarySaeema & Melisa explore designing for the planet with guest Rachel Bronstein, Design Council. She describes the Skills for Planet Movement and the Design Council's ambition to upskill a million designers. They explore the importance of embedding green design skills in education, the co-creation process of the Skills for Planet Blueprint, and the challenges faced in industry adoption. The conversation also touches on the needs beyond skills to make change. How can we ensure the needs of industry are met? The need for policy support and the importance of building a movement to empower designers to create positive change for the planet.Keywords: design, sustainability, green skills, education, design council, skills for planet, environmental impact, design innovation, systems thinking, design for planetTakeawaysDesign has evolved from industrial focus to addressing environmental challenges.The Skills for Planet Movement aims to upskill 1 million designers by 2030.There is a significant skills gap in green design skills among designers.Co-creation with industry leaders is essential for developing relevant skills.Embedding green skills in education is crucial for future designers.Policy changes are needed to support sustainability in design education.Industry adoption of green skills faces challenges due to competing priorities.A narrative connecting sustainability and profit is necessary for industry buy-in.Tools and processes must accompany skills development for effective implementation.Designers have the power to influence positive environmental outcomes.Chapters00:00 The Evolution of Design and Its Responsibilities09:00 Green Skills for Designers: The Skills for Planet Movement17:28 Embedding Green Skills in Education and Industry26:26 Bridging the Gap: Profit and Sustainability in Design28:30 The Role of Design in the Green Transition29:54 Policy and Advocacy in Design30:50 Exploring Vocational Levels and Design Education32:32 Building the Skills for Planet Movement33:35 Upskilling Designers for a Sustainable Future39:46 Understanding Regenerative Design44:13 The Need for Tools in Sustainable Design46:29 AI and Its Relationship with Design for Planet

In this inaugural episode of 'Decoded', hosts Melisa Leñero and Prof Saeema Ahmed-Kristensen explore the evolving landscape of design amidst rapid technological and societal changes. They discuss the complexities of the term 'design', the responsibilities of designers in addressing wicked problems, and the importance of a mindset that embraces ambiguity. The conversation also touches on the future of design, including the integration of AI and biomaterials, and the necessity for collaboration across disciplines to tackle pressing global challenges. Music by Alé Prada