Marketing Metrics That Matter for Optometry Practices
From Defocus Media Eyecare and Optometry Podcast Network by Defocus Media Eyecare and Optometry Podcast Network
June 7, 2026 · 34 min
About this episode
Dr. Wes McCann discusses the importance of understanding marketing metrics for sustainable growth in optometry practices.
By all accounts, building a successful optometry practice requires great patient care. But according to Dr. Wes McCann , great care alone isn’t enough. Sustainable growth comes from understanding the numbers behind the business and using those insights to make intentional decisions. In a recent conversation on For the Record, Dr. McCann shared how practice owners can use data, marketing, and patient education to create stronger businesses while delivering better patient outcomes. Table of Contents Start with Your Goal Looking Beyond Appointment Volume The Power of Patient Education Marketing Should Solve Problems Building a Brand Patients Can Feel The Bottom Line Start with Your Goal One of the biggest mistakes practice owners make is focusing on metrics without first identifying what they are trying to accomplish. Are you trying to attract new patients? Grow a specialty service such as dry eye or myopia management ? Increase patient retention ? Improve revenue per patient? The answer determines which optometric marketing metrics deserve attention. For a cold-start practice, the primary objective may simply be filling the schedule. For a mature practice, growth may come…
People in this episode
Guest: Dr. Wes McCann
Topics covered
- optometry marketing
- patient care
- business growth
- data analysis
- patient education
- branding
Keywords
- optometry
- marketing metrics
- patient retention
- business insights
- specialty services
More episodes of Defocus Media Eyecare and Optometry Podcast Network
- Building a Boutique Optometry Practice: Why Authenticity Is Your Greatest Competitive Advantage · June 11, 2026 · 47 min
- Ensuring Success: Managing Expectations and Treatment Adherence · June 8, 2026 · 51 min
- Kids, Screens, and Anxiety: What Every Optometrist Should Know · June 6, 2026 · 48 min
- What Can Optometrists Learn From Predator? Leadership, Service, and Career Growth · June 5, 2026 · 57 min
- What is Clinical Oculomics and AI in Eye Care · June 1, 2026 · 39 min
- Financial Wellness in Optometry: Income, Burnout, and Finding Balance · May 28, 2026 · 29 min
Explore listener stats, chart rankings, contacts and more on the Defocus Media Eyecare and Optometry Podcast Network podcast page.