Sugar Bert Boxing | Bringing the Big-Ring to Atlanta

Sugar Bert Boxing | Bringing the Big-Ring to Atlanta

From DeKalb Talks Tourism by Discover DeKalb

March 4, 2026 · 37 min

About this episode

The episode discusses the Sugar Bert Boxing program and its impact on young fighters and the sport of boxing.

In this episode, we sit down with the team behind Sugar Bert Boxing to talk about how they joined forces and built a program rooted in discipline, opportunity, and heart. They break down the “Sugar Bert mentality,” what separates a good coach from a great one, and why working with young fighters keeps their passion for the sport alive. We also dive into how the rise of boxing content online is shaping today’s athletes, what to expect from the upcoming Golden Gloves in March, and the expansion of the Sugar Bert Boxing brand through their app and streaming partnership with Disney/ESPN. Plus, they tease upcoming events, a new movie project, potential collaborations with movie studios as event hosts, and which sports trade shows you can catch them at this year. Learn More: https://sugarbertboxing.com/ https://www.instagram.com/sugarbertboxing/?hl=en https://apps.apple.com/us/app/sugar-bert-boxing-tv/id6745961645 Follow us at Discover Dekalb! DeKalb Talks Tourism YouTube: ⁠⁠⁠https://www.youtube.com/@DeKalbTalksTourism⁠⁠⁠ DeKalb Talks Tourism IG: ⁠⁠⁠https://www.instagram.com/dekalbtalkstourism/ Discover DeKalb IG: ⁠⁠⁠ https://www.instagram.com/discoverdekalb Discover DeKalb FB…

People in this episode

Host: Discover DeKalb

Topics covered

  • boxing
  • youth sports
  • coaching
  • sports media
  • event planning

Keywords

  • boxing
  • Sugar Bert Boxing
  • Golden Gloves
  • coaching
  • youth athletes
  • sports events
  • streaming

Mentioned in this episode

Organizations: Sugar Bert Boxing, Disney, ESPN

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