Design Fuel

Design Fuel is back and Season 2 opens with a conversation as expansive as the landscape it examines. Host David Polzin sits down with Duke Reiter, architect, urban planner and founder of Ten Across.Ten Across is an organization that frames the U.S. Interstate 10 corridor — stretching 2,460 miles from Los Angeles to Jacksonville, Florida — as the country's most revealing observatory for understanding the challenges and opportunities of our time. From climate resilience and extreme heat to affordable housing, water, energy and immigration, the I-10 corridor puts the defining pressures of the 21st century into stark focus.In this episode, David and Duke explore how Ten Across is building a network of mayors, planners, community organizations, business leaders and resilience officers to move from awareness to collective action, and what it means to think at a truly regional scale. They dig into why data and lived experience must work in tandem to tell an honest story about place, and how those who shape the built environment have a unique responsibility to lead proactive responses to an uncertain future.

On this episode of Design Fuel, David welcomes Erin Williams, the senior director of global experience design for McDonalds.This exciting conversation focuses on Erin's significant role at one of the largest brands in the world, how McDonalds approaches customer experience, and the unique middle ground between digital and physical design solutions.

This is the trailer for Design Fuel, a CannonDesign podcast that amplifies the role design can play in shaping a more equitable, healthy, sustainable and beautiful world.