What Shapes Hospitality Decisions Behind the Scenes: Behind Thinklab’s Private Research

What Shapes Hospitality Decisions Behind the Scenes: Behind Thinklab’s Private Research

From Design Nerds Anonymous by ThinkLab and SURROUND

January 29, 2026 · 30 min · Season 9 · Episode 3

About this episode

This episode explores the shifting decision-making landscape in hospitality projects, focusing on end-user needs and the role of AI.

In this episode, ThinkLab’s hospitality research takes center stage as Amanda Schneider and Erica Waayenberg unpack how decision-making is shifting across hotel and hospitality projects. From rising risk aversion and burnout to growing expectations around business acumen and the practical role of AI, this episode explores what hospitality end users need most right now and how teams can move forward with more clarity and confidence.    LINKS:    End-User Decision Making   Join Thinklab’s research   Podcast Discussion Guide   5 Question Quiz to Earn CEU Credits   Thank you to our episode sponsor: Mohawk See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

People in this episode

Guests: Amanda Schneider, Erica Waayenberg

Topics covered

  • hospitality research
  • decision-making
  • AI in hospitality
  • business acumen
  • risk aversion
  • team clarity

Keywords

  • hospitality
  • decision-making
  • AI
  • business acumen
  • risk aversion
  • burnout

Sponsors

Mohawk

Mentioned in this episode

Organizations: ThinkLab

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