
Beauty Across the Board: Rich Fulcher on Making Beauty a UX Priority at Google
From Design Notes by Liam Spradlin
January 14, 2025 · 52 min · Season 3 · Episode 5
About this episode
Rich Fulcher discusses his journey in creating Material Design and the importance of beauty in UX.
This season's special series celebrating ten years since the launch of Material Design closes out with Rich Fulcher, former Google UX director and Material design lead. Fulcher remembers the career-defining journey of creating Material, what it was like to make beauty a UX priority, how to pressure test a system, and what he's learned about world-building across disciplines. Today, he's creating board games, continuing to apply the design-thinking and problem-solving skills developed during his time at Google. Leave us a rating, and subscribe so you don't miss new episodes with creative practitioners across disciplines. 📻
People in this episode
Host: Liam Spradlin
Guest: Rich Fulcher
Topics covered
- UX design
- Material Design
- beauty in design
- game design
- design thinking
Keywords
- UX
- design
- Material Design
- Rich Fulcher
- beauty
- board games
Mentioned in this episode
Organizations: Google
Books & works: Material Design
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