Feelings Don't Drive Change

About this episode

Saralynn Finn discusses the importance of actionable pathways in social impact campaigns beyond just information and emotion.

Most social impact campaigns are built on two ingredients: information and emotion. The data makes the case. The storytelling makes people care. But caring, on its own, has a shelf life. Saralynn Finn, founder of Sett & Sley Consulting, joins Eric in the studio to argue that the third ingredient, what she calls "the hands", is where campaigns succeed or quietly die. Not more awareness, not more storytelling, but actionable pathways that give audiences something real to do with everything ...

People in this episode

Host: Eric Ressler

Guest: Saralynn Finn

Topics covered

• social impact
• campaign strategies
• actionable pathways
• storytelling
• emotion
• data

Keywords

• social impact
• campaigns
• emotion
• storytelling
• actionable pathways

Mentioned in this episode

Organizations: Sett & Sley Consulting

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