How to Turn a Service Business into a Scalable SaaS Product | Ep 286 | DevReady Podcast

About this episode

Danielle Marple discusses transitioning service-based businesses into scalable SaaS products.

In this episode of the DevReady Podcast, Andrew Romeo sits down with Danielle Marple, founder of By the Founder and Marple Co, to explore how service-based businesses can successfully transition into scalable software products. Danielle shares her journey from fractional paralegal services to building a SaaS platform designed to streamline partnerships, referrals, and business development. This episode is a must-listen for founders looking to move beyond trading time for money and into product-led growth. Danielle’s entrepreneurial journey began with a strong desire to step away from corporate life and experiment with building her own ventures. She quickly established a fractional paralegal and business development model, leveraging her network and offering high-value expertise on a flexible retainer basis. While this approach enabled rapid client acquisition, it also exposed a core limitation of service businesses, where revenue remains closely tied to hours worked. This realisation led Danielle to explore new ways to scale her impact and income. A key turning point came when Danielle identified the financial potential in referrals and introductions, where commissions and fees…

People in this episode

Host: Andrew Romeo

Guest: Danielle Marple

Topics covered

• service business
• SaaS product
• entrepreneurship
• business development
• scalability

Keywords

• SaaS
• service business
• entrepreneurship
• business development
• scalability
• referrals
• partnership management

Mentioned in this episode

Organizations: By the Founder, Marple Co

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