Insights from recent episode analysis
Audience Interest
Podcast Focus
Publishing Consistency
Platform Reach
Insights are generated by CastFox AI using publicly available data, episode content, and proprietary models.
Total monthly reach
Estimated from 1 chart position in 1 market.
By chart position
- 🇫🇮FI · Marketing#142500 to 3K
- Per-Episode Audience
Est. listeners per new episode within ~30 days
350 to 2.1K🎙 Biweekly cadence·68 episodes·Long inactive - Monthly Reach
Unique listeners across all episodes (30 days)
500 to 3K🇫🇮100% - Active Followers
Loyal subscribers who consistently listen
150 to 900
Market Insights
Platform Distribution
Reach across major podcast platforms, updated hourly
Total Followers
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Total Plays
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Total Reviews
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* Data sourced directly from platform APIs and aggregated hourly across all major podcast directories.
On the show
Recent episodes
Conclusion
Feb 8, 2023
Unknown duration
Entry 63: My dream demand gen marketer
Feb 8, 2023
Unknown duration
Entry 62: My predictions
Feb 8, 2023
Unknown duration
Entry 61: The 10% more mindset
Feb 8, 2023
Unknown duration
Entry 60: Attracting talent
Feb 8, 2023
Unknown duration
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| Date | Episode | Description | Length | ||||||
|---|---|---|---|---|---|---|---|---|---|
| 2/8/23 |  Conclusion | Alice wraps up her thoughts on her four year journey and the diary of a first time CMO. | — | ||||||
| 2/8/23 |  Entry 63: My dream demand gen marketer | Alice goes over the skills she looks out for in her ‘dream demand gen marketer’. | — | ||||||
| 2/8/23 |  Entry 62: My predictions | Alice talks through her transformational predictions for content marketing in 2023 and beyond. | — | ||||||
| 2/8/23 |  Entry 61: The 10% more mindset | The 10% more mindset. One of the biggest mindset hacks that has driven Alice’s success. It won’t be for everyone, but it’s a sober look at what it takes to succeed at the highest levels of marketing leadership. | — | ||||||
| 2/8/23 |  Entry 60: Attracting talent | Alice talks through the impact of sharing in public and the demand generation movement in attracting quality talent to Cognism. | — | ||||||
| 2/8/23 |  Entry 59: Don’t backslide | Alice makes the case for not retreating back to the Google Ads when things get tough in an uncertain economic climate. | — | ||||||
| 2/8/23 |  Entry 58: Content team in a demand gen org | What should the content team look like in a demand gen focused org? Alice unpacks how we structure things at Cognism. | — | ||||||
| 2/8/23 |  Entry 57: Rebranding Cognism | Alice unpacks the full Cognism re-brand that took place in 2022. With key lessons and learnings drawn from the experience. | — | ||||||
| 2/8/23 |  Entry 56: Imposter syndrome | Imposter syndrome. We all feel it. Alice reveals how she has coped with this and the realities that it will always be something we contend with as marketers. | — | ||||||
| 2/8/23 |  Entry 55: On-demand, ungated, free content | Ungated, friction free, all the time. Alice unpacks what an ungated media machine looks like at Cognism. | — | ||||||
Want analysis for the episodes below?Free for Pro Submit a request, we'll have your selected episodes analyzed within an hour. Free, at no cost to you, for Pro users. | |||||||||
| 2/8/23 |  Entry 54: It’s not 2010 anymore | Alice talks through the massive shifts in the last decade that have had the biggest impact on the role of B2B marketers. | — | ||||||
| 2/8/23 |  Lesson 3: Shifting your reporting | Alice addresses the tricky issue of reporting on a demand gen strategy. Get a look at what metrics matter for this approach. | — | ||||||
| 2/8/23 |  Entry 53: Lead gen to demand gen | Alice provides a practical step-by-step guide to making the switch from lead gen to demand gen. | — | ||||||
| 2/8/23 |  Entry 52: Critical thinking | Alice discusses the critical skill of knowing when to pivot as a marketing leader. But also knowing when to adopt external advice, and when not to. | — | ||||||
| 2/8/23 |  Entry 51: Catching a CMO’s attention | Alice reveals the best cold outbound she’s ever received, and what she thinks people need to do to get a CMOs attention. | — | ||||||
| 2/8/23 |  Entry 50: Outsourcing | Alice unpacks when to outsource in your team and guidance to help you get the most from external resource. | — | ||||||
| 2/8/23 |  Entry 49: Roles to have in-house | Alice breaks down the internal marketing org set up at Cognism, and what roles she thinks you absolutely should keep in-house. | — | ||||||
| 2/8/23 |  Entry 48: Hands-on mode | Alice talks 4 practical examples of ‘operational’ CMO work that made a huge impact on the Cognism marketing function. | — | ||||||
| 2/8/23 |  Entry 47: Kissing frogs | Alice shares the secrets behind how Cognism attracts ‘unicorn marketers’ that help solve the thorny issue of hiring well. | — | ||||||
| 2/8/23 |  Entry 46: Rethinking funding press releases | The new funding press release, a necessary evil? Alice offers her thoughts and how to get more creative with your releases. | — | ||||||
| 2/8/23 |  Entry 45: Sourcing subject matter experts | Alice unpacks how to identify external SMEs for long term partnerships and how to set up clear KPIs in your working agreement. | — | ||||||
| 2/8/23 |  Entry 44: Random acts of marketing | Alice teaches us how to avoid ‘random acts of marketing’ and how to make sure your team executes on the most meaningful work. | — | ||||||
| 2/8/23 |  Entry 43: Making predictions | Alice talks about her 2022 marketing predictions, and how SMEs played a crucial role in Cognism’s growth in 2022. | — | ||||||
| 2/8/23 |  Entry 42: A proud CMO moment | Alice talks about one of her ‘proudest CMO moments’ and how hiring was critical in making it happen. | — | ||||||
| 2/8/23 |  Entry 40: Know your audience | Alice discusses the vital importance of customer research, the central role of it in successful demand generation and how she built it into her workflows. | — | ||||||
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Chart Positions
1 placement across 1 market.
Chart Positions
1 placement across 1 market.