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Insights are generated by CastFox AI using publicly available data, episode content, and proprietary models.
Total monthly reach
Estimated from 1 chart position in 1 market.
By chart position
- 🇨🇦CA · Marketing#1965K to 30K
- Per-Episode Audience
Est. listeners per new episode within ~30 days
1.5K to 9K🎙 Daily cadence·169 episodes·Last published 1w ago - Monthly Reach
Unique listeners across all episodes (30 days)
5K to 30K🇨🇦100% - Active Followers
Loyal subscribers who consistently listen
2K to 12K
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* Data sourced directly from platform APIs and aggregated hourly across all major podcast directories.
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Recent episodes
139. Dig (In)spiration: Why do we keep cutting the research that really matters?
May 13, 2026
15m 05s
139. Why the future of insights depends on real human connection
May 6, 2026
27m 19s
Dig In Throwback: 117. How shopper insights helped Pernod Ricard stand out in a crowded RTD market
Apr 29, 2026
42m 03s
137. Dig (In)spiration: Why community-led thinking is the next evolution of insights
Apr 22, 2026
16m 16s
137. Why most segmentations fail (and how to fix them)
Apr 15, 2026
27m 44s
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| Date | Episode | Description | Length | ||||||
|---|---|---|---|---|---|---|---|---|---|
| 5/13/26 |  139. Dig (In)spiration: Why do we keep cutting the research that really matters? | Bonjour! On this week's episode, host Jess Gaedeke is joined by Julien Naggar, SVP of Client Partnerships at Dig Insights, to explore why ethnographic research surfaces the consumer truths that surveys will never capture, how the insights function is evolving from data aggregator to strategic decision influencer, and what French consumer culture can teach global brands about empathy, sustainability, and human connection. Aurevoir! | 15m 05s | ||||||
| 5/6/26 |  139. Why the future of insights depends on real human connection | On this week’s episode, Jess Gaedeke is joined by Amy Baer, Head of Strategic Insights North America at Bel Group, to explore why getting marketers into consumers’ homes still unlocks the most powerful insights, how ethnographic research is shaping a more consumer-first culture at Bel, and why human connection remains essential in the age of AI. | 27m 19s | ||||||
| 4/29/26 |  Dig In Throwback: 117. How shopper insights helped Pernod Ricard stand out in a crowded RTD market | We’re doing a throwback episode this week! In the episode Jess was joined by Anna Estlund, Vice President of Insights & Strategy at Pernod Ricard, to explore how the team navigated the canned cocktail boom by rooting strategy in consumer behavior, the importance of cultivating empathy across global stakeholders, and why shopper insights is the most underrated (and sexiest) area in the insights world. | 42m 03s | ||||||
| 4/22/26 |  137. Dig (In)spiration: Why community-led thinking is the next evolution of insights | On this week’s episode, Jess Gaedeke is joined by Betsy Pendergast, VP, Future Strategy & Innovation at Dig, to explore how community is reshaping the future of entertainment, why fragmentation is driving a renewed need for connection, and how insights teams can move beyond reporting to create real organizational impact. | 16m 16s | ||||||
| 4/15/26 |  137. Why most segmentations fail (and how to fix them) | On this week’s episode, host Jess Gaedeke is joined by Vera Chien, Executive Director of Global Corporate Strategy and Insights at Warner Bros. Discovery, to explore how rethinking segmentation can turn insights into real business impact, why “knowing is only half the battle” when it comes to research, and how stronger stakeholder collaboration makes insights actually stick. | 27m 44s | ||||||
| 4/8/26 |  136 Dig (In)spiration: Why brands struggle to stay relevant with new audiences | On this week’s episode, host Jess Gaedeke is joined by Kelly Nielsen, SVP of Global Client Development at Dig Insights, to explore why great campaigns often fail in execution rather than strategy, how brands can better connect insight to shelf and win key consumer occasions, and what it takes to stay relevant with evolving audiences in a rapidly changing landscape. | 14m 21s | ||||||
| 4/1/26 |  136. How Campari turns insights into in-store experiences that actually sell | On this week’s episode, host Jess Gaedeke is joined by Katie Curler, National Account Manager at Campari Group, to explore how insights and creativity come together to win the “first drink” at retail, what it takes to turn campaigns into in-store experiences that actually convert, and why brands must continuously engage consumers or risk losing them altogether. | 34m 35s | ||||||
| 3/25/26 |  135. Dig (In)spiration: Why brands must balance quick wins with enduring loyalty | On this week’s episode, host Jess Gaedeke is joined by Shelby Walsh, VP of Future Strategy & Innovation at Dig Insights, to explore how shifting consumer expectations—from instant gratification to AI-shaped education—are redefining wellness, and why brands must bridge immediate benefits with long-term value, show up in new ecosystems of influence, and build rituals to earn lasting loyalty. | 11m 21s | ||||||
| 3/18/26 |  135. How a sales-led CEO builds CPG brands from 0 to $700M | On this week’s episode, host Jess Gaedeke is joined by Tracey Halama, CEO of Supergut and former CEO of Vital Proteins, to explore how a sales-driven mindset shapes CPG leadership, why aligning messaging to channel is critical for growth, and how personal consumer insight is fueling the next wave of “food as medicine” innovation. | 39m 59s | ||||||
| 3/11/26 |  134. Dig (In)spiration: Why speed without substance won’t drive growth | On this week’s episode, Jess is joined by Paul Gaudette, CEO here at Dig Insights, to unpack the evolving role of the insights function, exploring why insights must move beyond being misframed as a data factory to become a true growth driver, how to balance speed with substance and rigor in an era of overpromised technology, and what it takes to translate “the what” into the “so what” that fuels smarter business decisions. | 14m 00s | ||||||
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| 3/4/26 |  134. How Quaker proved heritage is a competitive advantage | On this week’s episode, Jess Gaedeke is joined by Douglas Healy, Head of Consumer Insights — North America at Kraft Heinz, to unpack why heritage brands like Quaker win when they embrace their origins, how insights teams must evolve from data providers to true growth drivers, and why a learning mindset (not faster tools) is the real competitive advantage in today’s AI-fueled landscape. | 33m 25s | ||||||
| 2/25/26 |  133. Dig (In)spiration: Why faster insights don't always lead to better decisions | On this week’s episode, Jess is joined by Patricia King, EVP Global Client Partner at Dig Insights, to unpack the tension between speed and substance in the age of AI, the difference between fast answers and confident decisions, and why strategic clarity, human judgment, and true partnership are what ultimately turn outputs into meaningful outcomes. | 11m 37s | ||||||
| 2/18/26 |  133. How LinkedIn turned brand tracking into a strategic advantage | On this week’s episode, Jess Gaedeke is joined by Kendra Speed, Founder & Principal at Klarion Group and former Director of Consumer Market Insights and Marketing Strategy at LinkedIn, to unpack how she rebuilt LinkedIn’s brand tracking program to drive real strategic action, what it takes to lead insights through organizational change, and why human curiosity—not just AI—is the key to the future of the insights function. | 40m 37s | ||||||
| 2/11/26 |  132. Dig (In)spiration: Why global insights don't work without local context | On this week’s episode, Jess Gaedeke is joined by Marcie Connan, EVP of Delivery Excellence & Client Experience at Dig Insights, to unpack why global insights only work when paired with local context, how scaling without flattening markets leads to better decisions, and what human-centered leadership looks like in complex, global organizations. | 15m 25s | ||||||
| 2/4/26 |  132. How Mondelez moved beyond one-off launches to build innovation that lasts | On this week’s episode, Jess is joined by Cristina Marinucci, VP Global Growth & Omni Commercial Insights at Mondelez, to unpack how starting with real snacking moments helps close the say–do gap, why system-led innovation beats one-off launches, and what it takes to build scalable growth platforms that actually show up on shelf. | 26m 50s | ||||||
| 1/28/26 |  131. Dig (In)spiration: How marketing is evolving in an AI world | On this week’s episode, Jess is joined by DIG’s VP of Marketing and Brand Strategy Meagan Healey to unpack how AI is reshaping agency discovery and marketing decision-making, why human judgment and trust still matter most, and what it means to be a modern marketer in an AI-accelerated world. | 20m 03s | ||||||
| 1/21/26 |  131. How this challenger brand is using AI to accelerate their marketing | On this week’s episode, host Jess Gaedeke is joined by Saverio Spontella, (newly appointed!) Chief Commercial Officer, at Land O’Frost, to discuss how marketing leaders can practically embed AI into everyday decision-making, use it to accelerate insight-to-action workflows, and why embracing AI is quickly becoming table stakes for modern marketing and insights teams. | 27m 13s | ||||||
| 1/14/26 |  130. Dig (In)spiration: Why innovation demands more than idea testing (and what you can actually do) | On this week’s episode, Jess is joined by Kevin Hare, EVP here at Dig, to unpack how agile iteration, predictive insights, and social context are transforming innovation from early signals to validated concepts. | 17m 18s | ||||||
| 1/7/26 |  130. How Danone used consumer empathy to launch a breakthrough product | On this week’s episode, Jess is joined by Jenna Levine, Senior Manager, Agile Strategic Priorities at Danone, to explore how consumer empathy fuels breakthrough innovation, why nuanced understanding maters when designing for complex needs, and how agile, insight-led ways of working help teams move faster without sacrificing rigor. | 26m 29s | ||||||
| 12/29/25 |  128. Dig (In)spiration: How humanizing your segments creates real activation and alignment | On this week’s episode, Jess is joined by Frank Serpico, EVP at Dig, to unpack how true conviction (without ego) helps overcome pushback, why the real power of segmentation lies in activation and stakeholder alignment, and what Gen Z’s BS radar means for brands trying to earn authentic credibility. | 19m 34s | ||||||
| 12/22/25 |  128. How Barilla used consumer segmentation to drive brand growth | On this week’s episode, host Jess Gaedeke is joined by Amir Jamil, Associate Director of Analytics, Insights and Capabilities at Barilla, to discuss how he navigated stakeholder pushback to rebuild Barilla’s consumer segmentation, why trust and empathy are the real drivers of insights impact, and how Gen Z, AI, and shifting food trends are reshaping the future of the category. | 14m 03s | ||||||
| 12/17/25 |  129. Dig (In)spiration: Why protein became the new pillar of modern wellness (and what you can learn from it) | On this week’s episode, Jess is joined by Erin Mays, EVP of Trends & Innovation at Dig Insights, to unpack how protein evolved from a niche fitness ingredient into a powerful cultural and brand signal, what its rise reveals about the shift from diet culture to resilience-driven wellness, and the lessons brand leaders can take from protein’s inclusive, insight-led path to mainstream relevance. | 17m 05s | ||||||
| 12/10/25 |  129. Why the protein category is CPG’s biggest growth engine (and it’s just getting started) | On this week’s episode, host Jess Gaedeke is joined by Brian Lechner, Senior Director of Category Leadership at Premier Nutrition, to unpack how the protein category defied traditional CPG rules to become a mass-market force, why retailers who “build it” are winning big, how innovation is shifting toward new formats and demand moments, and what GLP-1–driven behavior changes mean for the future of nutrition. | 29m 06s | ||||||
| 11/19/25 |  127. Dig (In)spiration: Why empathy + insights + marketing are a match made in campaign heaven | On this week’s episode, host Jess Gaedeke chats with Dig’s very own SVP, Lesley Sloggett, to unpack how real customer stories fueled an empathy-rich financial campaign, why seamless collaboration between insights and marketing creates game-changing work, and how Gen Z’s nonlinear approach to money and life is reshaping the future of financial brands. | 13m 25s | ||||||
| 11/13/25 |  127. How collaboration between insights and marketing fueled CIBC’s most authentic brand campaign yet | Insights and marketing is really a match made in heaven. On this week’s episode, host Jess Gaedeke is joined by Erin Cohen, Senior Director of Consumer Insights and Intelligence, and Rachel Vares, Director of Brand Marketing, Advertising and Content at CIBC, to discuss how deep consumer insights and seamless collaboration between insights and marketing fueled the bank’s latest brand campaign, helping transform financial uncertainty into trust, authenticity, and brand confidence. | 36m 01s | ||||||
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