Digital Coffee: Marketing Brew

Ready to supercharge your local SEO game? Buckle up, because we're diving deep into the evolving world of search optimization with expert Bradley Benner. In this episode, we explore how AI and large language models are reshaping the SEO landscape, and what it means for local businesses trying to stand out in their markets.The Shift from Traditional SEO to "Search Everywhere Optimization"Bradley breaks down why the old playbook for local SEO is becoming obsolete. With the rise of AI-powered search and chat platforms, businesses need to think beyond just Google. We discuss:Why Google Business Profiles are still crucial, but no longer enough on their ownThe growing importance of optimizing for multiple search channels and platformsHow to balance ethical SEO practices with achieving real results for clientsContent Strategy for the AI AgeGet ready for a paradigm shift in how we approach content for local businesses. Bradley shares insights on:Why branded content is now king for local SEOThe dangers of content bloat and how to streamline your siteSmart ways to repurpose content across multiple formats and platformsBuilding "branded location authority" through strategic content distributionPractical Tips for Local Business OwnersDon't miss Bradley's actionable advice for navigating the changing SEO landscape:How to audit your site for efficiency and prune unnecessary contentThe two most critical factors for local search success right nowWhy mastering foundational marketing principles is more important than everCreative ways to reach your target audience beyond traditional searchWhether you're a seasoned SEO pro or a local business owner trying to boost your online presence, this episode is packed with valuable insights to help you stay ahead of the curve. Bradley's blend of technical know-how and marketing savvy offers a fresh perspective on thriving in the age of AI-powered search.Curious to learn more? Tune in and discover how to future-proof your local SEO strategy!

Ever feel like your personal brand is just a jumble of buzzwords and empty promises? You're not alone. In this episode of Digital Coffee Marketing Brew, I sit down with Alan McLaren, co-founder of Strata Originals Co, to unpack the art of authentic personal branding.Alan's approach is refreshingly different. Forget about chasing viral trends or crafting the perfect elevator pitch. Instead, he advocates for a deeper, more meaningful strategy that starts with self-discovery and ends with genuine connections.Uncovering Your SuperpowerAlan shares his unique process for helping CEOs, executives, and entrepreneurs identify their true strengths:The power of external perspective in self-reflectionWhy honesty with yourself is crucial (and often challenging)How to move beyond surface-level branding to uncover your authentic voiceContent Creation That ResonatesOnce you've identified your unique strengths, how do you share them with the world? Alan breaks down his approach:Treating your content strategy like writing a book (without the pressure)The power of video in building authentic connectionsWhy perfection isn't the goal and what isBuilding Trust, Not SellingPerhaps the most valuable insight Alan shares is his perspective on "selling" through personal branding:Why traditional sales tactics often backfire in the digital spaceThe long game of relationship-building (and why it's worth it)Real examples of how authentic connection leads to business opportunitiesThis conversation is packed with actionable advice for anyone looking to develop a personal brand that truly reflects who they are. Whether you're just starting out or looking to refine your existing strategy, Alan's insights will help you approach personal branding with intention and authenticity."Your personal brand shows up in the room before you do, and it stays there when you leave." - Alan McLarenReady to discover your superpower and share it with the world? Tune in to this episode and learn how to build a personal brand that's uniquely, authentically you.

Welcome back to Digital Coffee: Marketing Brew! In this episode, host Brett Deister sits down with Robin Waite, founder of Fearless Business, renowned business coach, and the bestselling author behind titles like "Online Business Startup" and "Take Your Shot." Together, they dive into the ever-evolving world of freelancing and entrepreneurship, focusing on how to truly understand your value, price your services ethically (and profitably!), and move beyond the trap of hourly rates and relentless social media grinding.Robin shares his insightful journey from running a marketing agency to building a successful coaching practice by challenging conventional marketing wisdom. Instead of hustling for attention online, Robin advocates for building intentional partnerships, offering real value, and focusing on results-driven packaging for your services. You'll hear practical tips on rethinking your pricing strategy, growing your business sustainably, and, above all, taking fearless action—even when doubt creeps in.Whether you’re a freelancer, coach, or agency owner, this episode is packed with advice on how to double your income, find better clients, and create a business (and life) that works for you. Grab your coffee and get ready to elevate your approach to business growth—without the burnout!3 Fun Facts:Robin Waite, despite being British, prefers coffee over tea and surfs—he joked he'd fit right in in California.After appearing as a guest on Ali Abdaal’s podcast (with 6 million subscribers), Robin received 3,000 leads and shipped 700-800 copies of his book globally in just six weeks.Robin once switched off social media entirely for his business, focusing instead on building strategic partnerships and appearing on other people’s platforms.Key Themes:Ethical pricing and getting paid true valueMoving away from hourly rates for servicesBuilding partnerships instead of social media grindFocusing on delivering results, not hoursPower of intentional relationship building for growthPackaging services for greater efficiency and incomeTaking fearless action and pursuing big goalsGet your signed copy here: www.fearless.biz\tys

In this episode of 'Digital Coffee Marketing Brew,' host Brett Deister sits down with Zeke Camusio, a seasoned entrepreneur and founder of Data Speaks, an AI-powered analytics platform. They discuss the importance of data-driven decision-making in advertising, challenges in marketing attribution, and the impact of third-party cookie deprecation. Zeke also shares detailed insights into different attribution methods, including media mix modeling and incrementality experiments, and how AI can enhance marketing analytics. The episode concludes with practical advice for small businesses and a look at the future of data privacy in marketing.3 Fun Facts:Zeke Camusio drinks both coffee and tea—coffee in the morning and tea at night—but prefers strong Italian espresso, especially Lavazza!A whopping 61% of conversions are shared by more than one advertising platform, making attribution really tricky.Before the internet, marketers still ran ad experiments using incrementality testing and media mix modeling—old-school marketing science!Key Themes:Challenges with marketing attribution accuracyImportance of data-driven decision makingReliability issues in platform-provided metricsThe impact of third-party cookie deprecationBenefits and limitations of AI in attributionCost-effective attribution strategies for small businessesEvolving privacy regulations’ influence on marketing

In this episode of Digital Coffee Marketing Brew, host Brett Deister talks with Steven Schneider, co-founder and CEO of TrioSEO, about the importance of human-focused SEO strategies for B2B and SaaS businesses. Steven shares insights on creating compelling SEO content that drives meaningful results and the evolution of SEO from the 'wild west' era to today's focus on building trustworthy brands. They discuss challenges in B2B SEO, effective approaches to bottom-of-the-funnel content, and emerging trends like personal branding and AI search. Steven also offers practical advice on balancing SEO for algorithms and human readers, measuring the impact of SEO on sales pipelines, and ensuring long-term value for clients.Guest Bio:Steven Schneider is an experienced SEO specialist with nearly a decade devoted to helping businesses thrive on Google. Focused primarily on the B2B and SaaS industries, Steven crafts tailored strategies that drive meaningful growth through organic search. While he steers clear of e-commerce and local SEO “entirely different beasts,” as he says Steven’s passion for all things search and content makes him a go-to expert in his field. Always at the forefront, he’s now expanding his expertise into AI-driven search, and he’s never short on industry stories or enthusiasm. For Steven, SEO isn’t just a job it’s a lifelong fascination.3 Fun Facts:Steven Schneider is a self-proclaimed coffee snob thanks to his wife’s family, who owns Herkimer Coffee.He always starts his SEO strategies at the "bottom of the funnel" for maximum business impact.Steven is very active on LinkedIn, posting daily and chatting with folks about SEO and marketing.Key Themes:Human-focused approach to SEO strategiesImportance of branding over simple websitesBottom-of-funnel, high-intent content creationPatience and long-term mindset for SEOBalancing Google optimization with human readabilityPersonal branding and C-suite visibility trendsMeasuring SEO success by sales pipeline impact

Welcome back to Digital Coffee: Marketing Brew! In this episode, host Brett Deister sits down with Ivan Vislavskiy—CEO and co-founder of Comrade Digital Marketing Agency—to dive deep into the rapidly evolving landscape of digital marketing and AI. Ivan shares his firsthand insights on how artificial intelligence is transforming everything from content creation to search engine optimization, automation, and lead qualification. Whether you’re a seasoned marketer or just starting out, you’ll learn why harnessing AI is no longer optional if you want to stay relevant and competitive. Plus, Ivan explains the growing importance of expertise, authority, and trust (E-A-T), the changing rules of SEO, and what the future might hold as the next generation of consumers turns to new search platforms like TikTok and AI chatbots. Grab your coffee (or tea!) and get ready for a caffeinated chat packed with practical advice and actionable strategies to future-proof your marketing game.Speaker Bio:Ivan Vislavskiy is a forward-thinking marketing professional who has closely followed the rise of AI technology in his field. Even before generative AI tools like ChatGPT became mainstream, Ivan participated in industry roundtables where marketers discussed both the potential and risks of AI. Once tools like ChatGPT gained popularity, Ivan and his team began integrating them into their workflow, particularly for content development, keyword research, and SEO tasks. However, Ivan remains cautious about relying exclusively on AI-generated content due to concerns about search engine devaluation and authenticity. To balance efficiency with quality, he oversees a process where AI-generated drafts are carefully reviewed and personalized by human subject matter experts, ensuring all content meets high standards and resonates with audiences.3 Fun Facts:Ivan Vislavskiy enjoys both coffee and tea, starting his mornings with coffee and switching to green tea midday, then winding down with herbal tea at night.Ivan's agency, Comrade Digital Marketing, built their own AI-powered system to analyze and qualify client leads by reviewing transcripts from chats, forms, and calls.Ivan predicts video marketing will be vital for SEO dominance in the near future, but points out most of his legal clients are too busy to create video content themselves.Key Themes:AI’s vital role in digital marketingBalancing human expertise with AI contentGoogle devaluing generic AI-generated contentAutomation of internal marketing processesImportance of specialization for agenciesSEO diversification across multiple platformsThe growing necessity of video marketing

In this episode of Digital Coffee Marketing Brew, host Brett Deister discusses the advantages of podcast PR over traditional PR with guest Michelle Glogovac, a podcast publicist and host of the award-winning podcast 'My Simplified Life.' They delve into how podcasts offer unique opportunities for storytelling, building trust, and reaching niche audiences. Michelle shares insights on the importance of personalized pitches, the long-term benefits of podcast appearances, and the cost-efficiency of podcast PR campaigns versus traditional PR. They also touch upon the role of AI in PR, the growing podcast landscape, and strategies for repurposing podcast content for broader marketing efforts.

In this episode of Digital Coffee Marketing Brew, host Brett Ey welcomes social media expert Peg Fitzpatrick. The episode delves into the importance of video content for businesses and the evolving landscape of social media platforms. Peg shares her extensive experience, tips for engaging content creation, and key strategies for leveraging platforms like YouTube, Instagram, Pinterest, and LinkedIn. The conversation also touches on essential tools for video editing and repurposing content, while highlighting the critical importance of building a community and maintaining an adaptable approach to social media strategy. Additionally, Peg gives insights into her journey in the social media realm and her upcoming book 'The Art of Small Business Social Media: A Blueprint for Marketing Success.'Guest Bio:From triple ginger tea to her festive favorite Nutcracker Sweet, Peg Fitzpatrick’s story is defined by her zest for flavor and her eye for delightful details. When she’s not experimenting with layers of ginger and honey in her teacup, she’s on the lookout for the special Celestial Seasonings blend that reminds her of the holidays—proving she brings creativity and enthusiasm to every aspect of her life, down to the drinks she enjoys.Here are 3 fun facts revealed in this episode:Peg Fitzpatrick is actually a tea drinker—her current obsession is a "triple ginger" tea blend with ginger slices and ginger honey.Brett Deister once built a Pinterest following of over 15,000, back when repins were huge, even though he initially had no idea what he was doing.Peg shared a "super top secret" tip: she uses repurpose.io to automatically share her short videos across multiple platforms, saving tons of time. Here are 7 key themes discussed in the episode:Short-form and vertical video dominanceSmall business strategies for social mediaPlatform algorithms and changing reachMulti-platform content repurposing toolsImportance of community and engagementBuilding an email list for audience ownershipAdapting to frequent platform updatesLink to Peg's Book: https://amzn.to/4jJMMUh