Insights from recent episode analysis
Audience Interest
Podcast Focus
Publishing Consistency
Platform Reach
Insights are generated by CastFox AI using publicly available data, episode content, and proprietary models.
Est. Listeners
Based on iTunes & Spotify (publisher stats).
- Per-Episode Audience
Est. listeners per new episode within ~30 days
1,001 - 10,000 - Monthly Reach
Unique listeners across all episodes (30 days)
5,001 - 25,000 - Active Followers
Loyal subscribers who consistently listen
501 - 5,000
Market Insights
Platform Distribution
Reach across major podcast platforms, updated hourly
Total Followers
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Total Plays
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Total Reviews
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* Data sourced directly from platform APIs and aggregated hourly across all major podcast directories.
On the show
Recent episodes
Website Redesign Process Most Business Owners Skip
May 4, 2026
10m 56s
Financial Services Marketing Audit: I Audited an Insurance Business. (Here's What I Found)
May 4, 2026
12m 40s
Website Design Process Most Business owners Get Wrong
May 3, 2026
26m 33s
Marketing Audit Case Study: I Audited a Small Business (The Issues I Found)
Apr 30, 2026
12m 24s
Google Business Profile for Small Business Owners: How to Rank on Google Maps
Apr 28, 2026
11m 41s
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| Date | Episode | Description | Length | ||||||
|---|---|---|---|---|---|---|---|---|---|
| 5/4/26 |  Website Redesign Process Most Business Owners Skip | Send us Fan Mail Get a free 3-minute marketing audit and see whether your marketing is producing the right commercial result https://www.cxconversion.com/marketing-audit-checklist-template/ Book a 30-minutes discovery call with me: https://calendly.com/femi-olajiga/new-meeting | 10m 56s | ||||||
| 5/4/26 | Financial Services Marketing Audit: I Audited an Insurance Business. (Here's What I Found) | Send us Fan Mail Femi Olajiga shares a comprehensive case study on conducting a marketing audit for a small insurance company, highlighting key strategies for in-house marketing development, performance evaluation, and cost reduction. Get a free 3-minute marketing audit and see whether your marketing is producing the right commercial result https://www.cxconversion.com/marketing-audit-checklist-template/ Book a 30-minutes discovery call with me: https://calendly.com/femi-olajiga/new-m... | 12m 40s | ||||||
| 5/3/26 | Website Design Process Most Business owners Get Wrong | Send us Fan Mail Summary In this episode, Femi Olajiga discusses the critical aspects of the website design process, particularly for small business owners. He highlights common mistakes made during the design phase, the importance of understanding user psychology for conversions, and outlines a structured approach to creating a high-converting website. Femi emphasizes the need for a comprehensive strategy that includes SEO, UX, and content considerations, and provides actionable insights fo... | 26m 33s | ||||||
| 4/30/26 | Marketing Audit Case Study: I Audited a Small Business (The Issues I Found) | Send us Fan Mail Summary Femi Olajiga shares a comprehensive case study on conducting a marketing audit for a small insurance company, highlighting key strategies for in-house marketing development, performance evaluation, and cost reduction. Get a free 3-minute marketing audit and see whether your marketing is producing the right commercial result https://www.cxconversion.com/marketing-audit-checklist-template/ Book a 30-minutes discovery call with me: https://calendly.com/femi-olaj... | 12m 24s | ||||||
| 4/28/26 | Google Business Profile for Small Business Owners: How to Rank on Google Maps | Send us Fan Mail Summary In this episode, Femi Olajiga discusses the significance of Google Business Profile for small business owners, emphasising its role in local SEO and customer acquisition. He explains how to optimise the profile for better visibility on Google Maps, the importance of customer reviews, and strategies for engaging with customers effectively. The conversation highlights the cost-effectiveness of using Google Business Profile compared to traditional advertising methods. G... | 11m 41s | ||||||
| 4/27/26 | Growth Marketing Strategy for Small Business Owners: The Template You Need to Get Started | Send us Fan Mail Summary Femi Olajiga shares a comprehensive guide on growth marketing strategy for small business owners, emphasizing the importance of a documented plan, understanding your brand, market analysis, and building in-house marketing capacity. Get a free 3-minute marketing audit and see whether your marketing is producing the right commercial result https://www.cxconversion.com/marketing-audit-checklist-template/ Book a 30-minutes discovery call with me: https://calendl... | 23m 24s | ||||||
| 4/24/26 | The 7-Step Marketing Audit Every Business Owner Should Run | Send us Fan Mail Summary Femi Olajiga shares a comprehensive 7-step marketing audit process designed for business owners to evaluate and improve their marketing efforts. This episode covers brand strategy, competitor analysis, SEO, paid ads, content marketing, analytics, website CRO, and team structure, empowering owners to identify waste and optimize for growth. Get a free 3-minute marketing audit and see whether your marketing is producing the right commercial result https://www.cxc... | 38m 20s | ||||||
| 4/17/26 | The Wrong Person Is Setting Your Google Ads Budget | Send us Fan Mail Summary Femi Olajiga discusses how business owners can effectively manage their Google Ads budgets, avoid conflicts of interest, and ensure their advertising efforts align with profit and revenue goals. He emphasizes the importance of proper delegation, regular review meetings, and understanding the commercial impact of ad campaigns. Get a free 3-minute marketing audit and see whether your marketing is producing the right commercial result https://www.cxconversion.co... | 13m 54s | ||||||
| 4/16/26 | You are Wasting Money on Google Ads Because of Your Landing Page | Send us Fan Mail Summary Femi Olajiga discusses how optimizing landing pages and aligning Google Ads strategies can significantly improve conversion rates and reduce wasted ad spend. He shares insights from research, case studies, and practical tips for business leaders to enhance their digital marketing efforts. Get a free 3-minute marketing audit and see whether your marketing is producing the right commercial result https://www.cxconversion.com/marketing-audit-checklist-template/ ... | 20m 43s | ||||||
| 4/14/26 | The Real Reason Your Marketing Isn't Working (And Why Hiring Someone Won't Fix It) | Send us Fan Mail Summary Femi Olajiga discusses the core reasons why marketing efforts often fail and provides actionable solutions for business leaders to improve commercial outcome from marketing. Key topics include the importance of a documented marketing strategy, the role of leadership and accountability, and how to hire the right marketing talent. Get a free 3-minute marketing audit and see whether your marketing is producing the right commercial result https://www.cxconversion... | 18m 30s | ||||||
Want analysis for the episodes below?Free for Pro Submit a request, we'll have your selected episodes analyzed within an hour. Free, at no cost to you, for Pro users. | |||||||||
| 4/9/26 | Business Owners: How to Know If a Paid Social Budget Is Worth Approving | Send us Fan Mail Summary In this episode, Femi Olajiga shares essential questions business leaders must ask before approving paid social media budgets. Covering platform choices, budget structure, creative investment, and measurement, this guide helps optimize social media advertising strategies. Get a free 3-minute marketing audit and see whether your marketing is producing the right commercial result https://www.cxconversion.com/marketing-audit-checklist-template/ Book a 30-minutes... | 9m 17s | ||||||
| 4/8/26 | Questions Every Business Owner Should Ask Before Approving an SEO Budget | Send us Fan Mail Summary In this episode, Femi Olajiga discusses critical questions business leaders should consider before approving their SEO budgets. He emphasizes the impact of AI search on organic traffic and the importance of understanding the commercial value of SEO investments. The conversation covers the need for transparency in SEO spending, the relevance of traditional metrics, and the integration of SEO with other marketing strategies. Femi also highlights common mistakes made in... | 16m 23s | ||||||
| 4/8/26 | Google Ads Budget sign-off: The Questions Your Marketing Team Isn’t Asking | Send us Fan Mail As a business leader, its not your job to fix this but it’s your job to ask the right clarifying question that ensures your Google ads budget is not being wasted. Get a free 3-minute marketing audit and see whether your marketing is producing the right commercial result https://www.cxconversion.com/marketing-audit-checklist-template/ Book a 30-minutes discovery call: https://calendly.com/femi-olajiga/new-meeting | 18m 43s | ||||||
| 4/7/26 | Questions Every Business Owner Should Ask Before Approving a Marketing Budget | Send us Fan Mail Questions Every Business Leader Should Ask Before Approving a Marketing Budget In this episode, Femi Olajiga discusses the critical questions business leaders should ask before approving a marketing budget. He emphasises understanding marketing metrics, budget allocation, attribution modelling, and how to structure marketing spend for profitability and growth. Get a free 3-minute marketing audit and see whether your marketing is producing the right commercial result ht... | 30m 28s | ||||||
| 4/4/26 | Hiring Your First In-House Marketing Leader: The Decision That Can Make or Break Growth | Send us Fan Mail Summary Hiring your first marketing leader is decision that directly impacts your company’s growth journey. Get it right, and you grow. Get it wrong, and your growth declines and you end up wasting your marketing budget. Femi Olajiga shares expert insights on how small business CEOs can effectively hire their first marketing leader, structure the onboarding process, and leverage AI tools for marketing productivity. Book a 30-minutes discovery call: https://calendly.com/fem... | 23m 39s | ||||||
| 4/2/26 | You approved Google Ads Budget. Here’s why its not delivering customers | Send us Fan Mail This explode discusses the fundamentals of Google Ads budget, targeting and tracking from a business leaders perspective. Femi Olajiga shares the important questions you should be asking your team before and after you approve budget for Google Ads. Get a free 3-minute marketing audit and see whether your marketing is producing the right commercial result https://www.cxconversion.com/marketing-audit-checklist-template/ Book a 30-minutes discovery call: https://calendly.c... | 13m 06s | ||||||
| 4/2/26 | Why Your Website Is Sending Your Sales Team Bad Leads, And What to Do About It | Send us Fan Mail summary In this episode, Femi Olajiga discusses how business leaders can identify and reduce bad leads. He emphasizes the importance of filtering systems, aligning sales and marketing, and optimizing and using forms to filter bad leads and attract high-quality prospects. Most business leaders assume that bad leads are a marketing or sales problem, thats not 100% accurate. Bad leads are basically time waster so its important to reduce the number of bad leads entering y... | 20m 38s | ||||||
| 3/27/26 | Can't Afford a Marketing Team? Here's How AI Is Levelling the Playing Field for Small Business Owners | Send us Fan Mail Summary Femi Olajiga explores how small businesses can leverage AI tools to dramatically enhance their marketing efforts without the need for large budgets or hiring extensive teams. He discusses practical workflows, automation strategies, and tools that can level the playing field against bigger competitors. Key topics AI as a workflow for marketing automation Cost-effective strategies for small business marketing Using AI tools for SEO, content, and analytics Get ... | 26m 45s | ||||||
| 3/25/26 | How to Transition Your Marketing Capabilities from Agency to In-House Marketing Team | Send us Fan Mail summary In this episode, Femi Olajiga discusses the strategic decision to transition marketing functions from external agencies to in-house marketing teams. He explores the reasons behind this shift, including cost efficiency, brand alignment, and the need for dedicated marketing personnel. Femi outlines the benefits of in-housing marketing, such as improved execution speed and better alignment with company goals. He also provides a step-by-step guide on how to effecti... | 20m 08s | ||||||
| 8/16/25 | Marketing Leadership Skills: How to implement Diversity and Inclusion in marketing teams | Send us Fan Mail In this conversation, Femi Olajiga and Rebecca Hemmings discuss the critical importance of implementing inclusion and diversity within marketing teams. They explore the definitions of diversity and inclusion, the business case for these practices, and the impact of microaggressions. The discussion emphasizes the need for effective hiring practices, supportive team dynamics, and the role of leadership in fostering an inclusive environment. They also highlight the significance ... | 36m 34s | ||||||
| 7/4/25 | Google Ads Audit Process: How To Make Every Dollar Count With Google Ads! | Send us Fan Mail In this conversation, we explore the intricacies of Google Ads audits with expert Femi Olajiga and Erno Horvath. The discussion covers the importance of conducting regular audits to improve return on investment, focusing on key areas such as conversion tracking, account structure, keyword strategy, ad copy, and bidding strategies. Erno emphasizes the need for a systematic approach to audits, including a detailed checklist and the significance of understanding the nuances of P... | 42m 14s | ||||||
| 6/19/25 | Google Ads for Shopify Ecommerce Store: Step-by-step guide for business owners | Send us Fan Mail Get a free 3-minute marketing audit and see whether your marketing is producing the right commercial result https://www.cxconversion.com/marketing-audit-checklist-template/ Book a 30-minutes discovery call: https://calendly.com/femi-olajiga/new-meeting | 41m 19s | ||||||
| 6/17/25 | Troubleshooting Google Ads account to reduce budget waste | Send us Fan Mail Summary In this conversation, Femi Olajiga and Erno Horváth discuss the common pitfalls that lead to wasted budgets in Google Ads campaigns. They explore the importance of understanding the Google Ads ecosystem, the role of conversion tracking, the significance of landing pages, and strategies to optimize ad settings. The discussion also covers how to manage seasonal campaigns and the implications of bidding on competitor terms. Throughout the conversation, practical tips an... | 41m 19s | ||||||
| 5/30/25 | Keyword Mapping for SEO – Demystifying SEO for Growth | Send us Fan Mail Summary In this conversation, Femi Olajiga discusses the critical importance of keyword mapping in SEO, especially in the context of changing search behaviors influenced by AI tools. He differentiates between keyword research and keyword mapping, emphasizing the need for a strategic approach to target specific keywords for different pages of a website. Olajiga highlights the significance of understanding customer intent and aligning SEO efforts with business objectives. He a... | 19m 31s | ||||||
| 5/28/25 | AI Mode for SEO: Going beyond SEO Ranking to Brand Visibility | Send us Fan Mail Summary In this episode, Femi Olajiga discusses the evolving landscape of SEO in the context of AI-powered search. He emphasizes the importance of adapting SEO strategies to enhance brand visibility beyond traditional ranking methods. Key topics include understanding user intent, conducting content audits, creating optimized content, and leveraging AI tools effectively while maintaining human creativity. Get a free 3-minute marketing audit and see whether your marketin... | 14m 05s | ||||||
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