Digital Innovations in Oil and Gas with Geoffrey Cann

Oil and gas companies are sitting on vast amounts of surplus inventory, often without realizing its true scale or value. Equipment purchased for major projects frequently ends up idle, and stored across warehouses and laydown yards, while tying up capital and incurring ongoing costs. While some of this surplus results from project changes or cancellations, much of it reflects a deeper systemic issue around how industrial assets are tracked and managed. The challenge is greater than just the existence of surplus, and is much more about the inability to act on it. Data quality deteriorates as assets move through their lifecycle, internal systems fail to communicate across business units, and there are few effective tools to support reuse or divestment. At the same time, procurement incentives often favour new purchases over internal utilization. The result is a fragmented environment where companies unknowingly duplicate spend while valuable inventory sits unused. In this episode, I am speaking with Taylor Assaly, founder of IronHub, about how AI-driven data enrichment is transforming surplus management. He explains how structuring and scaling industrial data allows companies to identify, trust, and reuse existing assets—unlocking significant cost savings and improving capital efficiency. We also explore the broader opportunity to create internal and peer-to-peer marketplaces that increase asset utilization and turn surplus into measurable financial returns. 👤 About The Guest Taylor Assaly is the Founder and President of IronHub, a company focused on transforming how industrial organizations manage and monetize surplus inventory. With a background that spans entrepreneurship and frontline oilfield experience, Taylor has built IronHub into a platform that leverages AI to structure and enrich industrial data at scale. His work centers on improving asset visibility, enabling reuse, and driving capital efficiency across the energy sector. 💼 LinkedIn https://www.linkedin.com/in/taylor-assaly/ 🌐 Company Website https://www.ironhub.com/ ⚒️ Additional Tools & Resources 🎬 Go backstage and check out my studio: https://geoffreycann.com/mystudio/ 🎓 Take my one day digital strategy training course for oil and gas: https://www.udemy.com/course/digital-oil-and-gas/?referralCode=0161D4D49AB75735A185 🔗 Connect with Me 🖥️ Blog series: https://digitaloilgas.substack.com/ 🎧 Podcast: https://geoffreycann.com/broadcast/ 💼 LinkedIn: https://www.linkedin.com/in/advocate-digital-innovation-for-energy/ 🤬 X (formerly Twitter): https://x.com/geoffreycann ⚠️ Disclaimer The views expressed in this podcast are my own and do not constitute professional advice.

Digital twin technology is evolving rapidly, and when combined with artificial intelligence, it is starting to reshape how oil and gas operations are run in real time. For years, companies have relied on simulation tools to design and test assets, but these tools are slow and limited to planning use. In this episode, we explore how new approaches are closing the gap between simulation and real-world operations, enabling faster and more accurate decisions. I speak with Greg Fallon, CEO of Geminus AI, about how combining physics-based models with machine learning creates a new decision layer for industrial systems. This allows operators to simulate thousands of scenarios in seconds and improve production without new capital investment. We also discuss real-world applications in refineries, oilfields, and LNG facilities, where companies are seeing measurable gains in efficiency, output, and reliability. The conversation explores the shift toward autonomous operations, where AI supports or even makes decisions in complex industrial environments. Looking ahead, this technology opens the door to system-wide optimization, connecting assets across the value chain and helping companies operate closer to their true potential. #oilandgas #digitaltwin #artificialintelligence 👤 About The Guest Greg Fallon is the CEO of Geminus AI, a company focused on advancing digital twin technology through the integration of physics-based simulation and artificial intelligence. Greg is a mechanical engineer by training and spent much of his early career at Ansys, where he worked on advanced simulation technologies for industrial applications. He later led the global manufacturing product portfolio at Autodesk, expanding his experience across multiple industries. At Geminus, Greg is focused on enabling real-time operational decision-making by embedding AI into simulation models, helping industrial companies improve performance, efficiency, and reliability across complex systems. 💼 Greg on LInkedIn: https://www.linkedin.com/in/greg-fallon/ 🌐 Geminus: https://www.geminus.ai ⚒️ Additional Tools & Resources 🎬 Go backstage and check out my studio: https://geoffreycann.com/mystudio/ 🎓 Take my one day digital strategy training course for oil and gas: https://www.udemy.com/course/digital-oil-and-gas/?referralCode=0161D4D49AB75735A185 🔗 Connect with Me 🖥️ Blog series: https://digitaloilgas.substack.com/ 🎧 Podcast: https://geoffreycann.com/broadcast/ 💼 LinkedIn: https://www.linkedin.com/in/advocate-digital-innovation-for-energy/ 🤬 X (formerly Twitter): https://x.com/geoffreycann ⚠️ Disclaimer The views expressed in this podcast are my own and do not constitute professional advice.

The energy industry is rapidly adopting artificial intelligence. Its promises of improved productivity, safety, and operational insight are too good to ignore. But these tools are only as good as the data that feeds them. And therein lies the problem: data across the sector is often incomplete, inconsistent, and scattered. This historic lack of discipline around data now has consequences. Poor data quality when used in AI undermines any project leveraging AI, exposing companies to greater audit risk, slowing down decision-making, and derailing expensive digital programs. Worse, AI tools amplify these flaws, making unreliable data more visible than ever. In one instance, a company's emissions breach turned out to be a data error that triggered fines, audits, and reputational damage. Companies struggle to respond, given the scale of the challenge. Getting control of enterprise data often feels like boiling the ocean, compounded by organizational practices that empower every business unit to do things their own way. In this week's podcast, I speak with Waseem Sinjakli, who knows this challenge well. As the founder and Managing Director of EPM, a Calgary-based consultancy, he's led enterprise-wide transformation programs that put data governance at the center of AI readiness. In this episode, Waseem shares what good governance really looks like, the cultural barriers companies must overcome, and how to turn data from a liability into a high-value asset. 👤 About the Guest Waseem Sinjakli is the Founder and Managing Director of EPM, a Calgary-based professional services firm focused on complex digital transformations in the energy sector. Building on his lengthy career with leading organizations in professional services, Waseem brings deep expertise in project delivery, change management, and digital enablement. EPM specializes in transformation programs tied to regulatory compliance, operational efficiency, cost optimization, and AI-driven insights. 🔗 LinkedIn: Waseem Sinjakli 🌐 Website: EPM ⚒️ Additional Tools & Resources: 🎬 Go backstage and check out my studio: 👉 https://geoffreycann.com/mystudio/ 🎓 Take my one day digital strategy training course for oil and gas: 👉 https://www.udemy.com/course/digital-oil-and-gas/?referralCode=0161D4D49AB75735A185 🔗 Connect with Me: 🖥️ Blog series: https://digitaloilgas.substack.com/ 🎧 Podcast: https://geoffreycann.com/broadcast/ 📇 Linkedin: https://www.linkedin.com/in/advocate-digital-innovation-for-energy/ 🤬 X: https://x.com/geoffreycann 🎤 Contact for Lectures and Keynotes: I speak regularly on these and other topics. Contact me to book a brief call about your upcoming event needs. Click here 👉 https://geoffreycann.com/contact/ ⚠️ Disclaimer: The views expressed in this podcast are my own and do not constitute professional advice.

Most large enterprises rely on a handful of expansive technology platform solutions to run their business, and the most prominent and widely deployed in oil and gas is SAP. As I've outlined in my books, enterprise solutions such as SAP are also migrating to digital technologies, which triggers a major question: what is the optimal upgrade path for an SAP customer, or any enterprise technology, to adopt? Broadly speaking, there are two strategies to this vexxing question: a brownfield migration or "lift and shift" and a greenfield re-implementation or "start afresh". The problem is that brownfield upgrades rarely deliver any ROI while greenfield is seen as too risky, costly, or complex to execut, especially at the global scale one encounters among the oil and gas majors. Is there a third path, where organizations can preserve their historical data, stay compliant, and still deliver tangible business outcomes? In this episode I speak with Don Mahoney, Global Head of Products and Innovation at SNP Group about a new approach, coined 'bluefield'. Bluefield lets companies dial in just the right amount of transformation, one that preserves key data, avoids excessive risk, and achieves a positive ROI. I'm very interested in how Bluefield works, how it supports AI training strategies, when to use it, and why it's becoming an attractive model for SAP S/4HANA transitions, and indeed all major platform solution transformations. 👤 About the Guest Don Mahoney is the Global Head of Products and Innovation at SNP Group, where he leads strategy for the company's transformative deployment technologies, including its flagship Bluefield methodology. Don brings over 30 years of experience across process industries, enterprise software, and solution management. He previously held senior roles at SAP, overseeing strategic accounts like ExxonMobil and leading SAP's global chemical industry business unit. 🔗 LinkedIn: Don Mahoney 🌐 Website: SNP Group ⚒️ Additional Tools & Resources: 🎬 Go backstage and check out my studio: 👉 https://geoffreycann.com/mystudio/ 🎓 Take my one day digital strategy training course for oil and gas: 👉 https://www.udemy.com/course/digital-oil-and-gas/?referralCode=0161D4D49AB75735A185 🔗 Connect with Me: 🖥️ Blog series: https://digitaloilgas.substack.com/ 🎧 Podcast: https://geoffreycann.com/broadcast/ 📇 Linkedin: https://www.linkedin.com/in/advocate-digital-innovation-for-energy/ 🤬 X: https://x.com/geoffreycann 🎤 Contact for Lectures and Keynotes: I speak regularly on these and other topics. Contact me to book a brief call about your upcoming event needs. Click here 👉 https://geoffreycann.com/contact/ ⚠️ Disclaimer: The views expressed in this podcast are my own and do not constitute professional advice.

Canada's energy sector has long struggled with low productivity on the front line, as indeed the entire Canadian economy. Despite heroic efforts by tradespeople, their effectiveness is hamstrung by badly dated processes, old disconnected systems, and paper-based workflows. The problem isn't the workers. It's that they're too often sent out with the wrong drawings, the wrong tools, the wrong permits, or even to the wrong location. Multiply that by a hundreds of thousands of jobs, and you've got a national productivity drag. One company, MSCP Heat Management Solutions, set out to build a completely paperless, digitally connected operation, starting at the job site. By linking trades, materials, safety workflows, and quality processes into a seamless digital flow, MSCP has achieved something few believe is possible: cutting required manpower by 40% to 45% on major jobs. In this episode, I speak with Chris Maki, MSCP's founder and CEO, on lessons he took from Fort McMurray's distant job sites and turned them into a blueprint for frontline innovation, cross-trade productivity, and system-level change. We talk technology, training, and trust, and why it's not about buying a platform, but building a mindset. 👤 About the Guest Chris Maki is the President and CEO of MSCP Heat Management Solutions, based in Sherwood Park, Alberta. A former frontline tradesman with deep experience in Fort McMurray turnarounds and major projects, Chris launched MSCP in 2011 with a simple belief: there has to be a better way. Today, MSCP operates as a fully digital contractor, combining electrical, insulation, rope access, material handling, and fabrication into a unified and highly productive system of work. Chris is a vocal advocate for trades-focused innovation, continuous improvement, and the future of work in energy. 🔗 Website: http://www.mscpltd.ca/ 🛠 Additional Tools & Resources 🎥 Go backstage and check out my studio: https://geoffreycann.com/mystudio/ 📚 Take my one-day digital strategy training course: https://www.udemy.com/course/digital-oil-and-gas/?referralCode=0161D4D49AB75735A185 🌐 Connect with Me 📝 Blog series: Digital Oil and Gas 🎙 Podcast 🔗 LinkedIn 🐦 X (Twitter) 🎤 Contact for Lectures and Keynotes I speak regularly on these and other topics. Book a call for your upcoming event: ⚠️ Disclaimer The views expressed in this podcast are my own and do not constitute professional advice.

Latin America is entering a period of rapid economic growth, urbanization, and industrial expansion. Unlike North America and Europe, where primary energy demand has been flat for more than a decade, the region's energy consumption is rising sharply. A young, increasingly urban population is pushing electricity and fuel demand higher, placing new pressure on infrastructure and supply. This demand surge is colliding with a second global shift: the explosive rise of AI and hyperscaler data centers. These digital megaprojects require enormous volumes of power, often sourced from natural gas, renewables, or hybrid portfolios. Latin America, with its prolific basins, high solar irradiation, hydropower potential, and significant natural gas reserves, is strategically positioned to supply this emerging demand. Yet the region remains capital constrained, and traditional financing channels have not kept up. New financial tools, such as tokenized assets, sustainable linked bonds, and AI-enabled verification, offer a path forward. These instruments can reduce sovereign risk premiums, improve transparency, and unlock large-scale investment in energy infrastructure, LNG, renewables, and data center development. My guest in this episode is Eduardo Rodriguez, founder and CEO of PoseidonX, who last joined the podcast in 2020 to discuss tokenization and information asymmetry in private markets. In this conversation, we explore how the landscape has shifted, why Latin America is becoming a focal point for global capital, and how digital finance can accelerate development across energy, infrastructure, and digital economies. 👤 About the Guest Eduardo Rodriguez is the Founder and CEO of PoseidonX, an AI-powered platform for tokenizing real-world assets and structuring digital financial instruments for global investors. A former investment advisor with TD and RBC, Eduardo has deep experience in capital markets, natural resources, and emerging market finance. He has advised governments, national oil companies, and private firms on energy reform, capital formation, and sustainable finance. 🌐 Website 📊 Presentation on Tokenized Sustainable Linked Bonds 🔗 Eduardo on LinkedIn 🎤 Previous appearance on this podcast (2020) 🛠️ Additional Tools & Resources 🎓 Digital Strategy Course for Oil & Gas (Udemy) 📝 Blog on Substack 🎧 Podcast Archive 🔗 Connect with Me 🌐 Website 💼 LinkedIn ✖️ X (Twitter) 🎤 Contact for Lectures and Keynotes I speak regularly on these and related topics. 📞 Book a discovery call ⚠️ Disclaimer The views expressed in this podcast are my own and do not constitute professional advice.

In all my years of experience in energy, I rarely worked in pure regulatory areas, but regulations loomed large over everything I touched. The energy sector is very highly regulated, and for very good reasons. From environmental standards to carbon pricing, energy companies are held to a high standard and must demonstrate that compliance to operate locally, regionally, and globally. The regulatory landscape is highly dynamic and under constant change. New regulatory frameworks emerging from Europe and the United States will reshape how energy companies, particularly in North America, do business domestically, and abroad. Three new frameworks—the European Union's Deforestation Regulation (EUDR) and Carbon Border Adjustment Mechanism (CBAM), as well as the U.S. Inflation Reduction Act (IRA)—will impact North American energy companies that export to Europe. If you're an energy executive working in exportable energy, such as LNG, oil, methanol, hydrogen, or refined petroleum, you might find this post of interest. These regulations will affect operations, compliance strategy, and ultimately, financial results. Fortunately, there are digital solutions at the ready that meet both today's regulatory demands while future-proofing your business for tomorrow's more stringent requirements. ⚒️ Additional Tools & Resources: 🎬 Go backstage and check out my studio: 👉 https://geoffreycann.com/mystudio/ 🎓 Take my one day digital strategy training course for oil and gas: 👉 https://www.udemy.com/course/digital-oil-and-gas/?referralCode=0161D4D49AB75735A185 🔗 Connect with Me: 🖥️ Blog series: https://digitaloilgas.substack.com/ 🎧 Podcast: https://geoffreycann.com/broadcast/ 📇 Linkedin: https://www.linkedin.com/in/advocate-digital-innovation-for-energy/ 🤬 X: https://x.com/geoffreycann 🎤 Contact for Lectures and Keynotes: I speak regularly on these and other topics. Contact me to book a brief call about your upcoming event needs. Click here 👉 https://geoffreycann.com/contact/ ⚠️ Disclaimer: The views expressed in this podcast are my own and do not constitute professional advice. 🗣️ Download the Transcript! Want the actual script that this podcast is based on? You can download the transcript for this podcast here: 👉 https://digitaloilgas.substack.com/p/navigating-the-maze-of-global-energy

Unconventional oil and gas is massive. Every year, over $100 billion is poured into steel, sand, and water just in Canada and the US. Yet, most of the planning behind these extraordinary investments still runs on Excel spreadsheets. Spreadsheets were fine in the 90s, but today they struggle to handle the complex interdependencies and real-world constraints of modern tight plays. The hidden cost to the industry is huge. Expensive inefficiencies, wasted capital, and missed opportunities to improve well design and execution. Other industries abandoned spreadsheets long ago when margins got thin, but oil and gas clings to them, and keeps burning the billions. My guest in this episode is Sean Hervo, a former Shell upstream engineer, who saw firsthand how spreadsheets literally strangle unconventional well planning. He co-founded PrePad, an innovative digital solution, that replaces bulkly and clunky spreadsheets with digital simulation and optimization tools, giving operators the ability to make faster, smarter, more profitable decisions. Sean explains how the industry can finally ditch the spreadsheets and run well delivery like the modern manufacturing system it has become. 👤 About the Guest Sean Hervo is the CEO and co-founder of PrePad, a Calgary-based technology company that helps oil and gas operators optimize well planning and completions. Before starting PrePad, Sean spent more than a decade at Shell in drilling, completions, capital planning, and supply chain leadership, giving him deep insight into the challenges of unconventional resource development. Connect with Sean on LinkedIn: Sean Hervo Learn more about PrePad: https://www.prepad.io 🔗 Additional Tools & Resources Go backstage and check out my studio Take my one-day digital strategy training course 🤝 Connect with Me Resources Blog Podcast LinkedIn X 🎤 Contact for Lectures and Keynotes I speak regularly on these and other topics. Contact me to book a brief call about your upcoming event needs. ⚠️ Disclaimer The views expressed in this podcast are my own and do not constitute professional advice.