Ep 100 - The Customer Acquisition Reset
From Digital Marketing Made Easy by Dawn McGruer FRSA FCIM
March 26, 2026 · 6 min · Episode 100
About this episode
In this milestone Episode 100, the podcast discusses the critical shifts in customer acquisition strategies for 2026 and how businesses can improve their marketing effectiveness.
🎙️ Digital Marketing, Made Easy Episode 100: The Customer Acquisition Reset Welcome back to Digital Marketing, Made Easy — the podcast where we break down what’s actually working in digital marketing right now, what’s changing in 2026, and how to grow your business without wasting time, money, or effort. In this milestone Episode 100, we’re diving into one of the most important shifts happening in marketing today — customer acquisition. Because here’s the reality: many businesses are doing more marketing than ever before… but seeing fewer results. They’re posting consistently, running ads, sending emails — yet growth has stalled. And the reason is simple. They don’t have a customer acquisition system. They just have marketing activity. In this episode, we unpack the new customer acquisition playbook for 2026 — and what smart businesses are doing differently to attract, convert, and retain customers in a more competitive and crowded digital landscape. We explore the key shifts shaping modern acquisition, including: – Why visibility and authority now come before conversion – How multi-channel presence creates stronger, more consistent growth – The rise of education-driven…
People in this episode
Host: Dawn McGruer FRSA FCIM
Topics covered
- customer acquisition
- digital marketing
- business growth
- marketing strategy
- data-driven decision making
Keywords
- customer acquisition
- digital marketing
- business growth
- marketing strategy
- data-led decision making
- multi-channel presence
- education-driven marketing
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