Ep 98 - The 10 Digital Marketing Skills Employers Are Hiring For in 2026

About this episode

This episode discusses the top 10 digital marketing skills that employers will prioritize in 2026.

🎙️ Digital Marketing, Made Easy Episode 98: The 10 Digital Marketing Skills Employers Are Hiring For in 2026 Welcome back to Digital Marketing, Made Easy — the podcast where we break down what’s actually happening in digital right now, what’s changing in 2026, and how to build the skills that keep you relevant, valuable, and ahead of the market. In today’s episode we tackle one of the most common questions aspiring and experienced marketers ask: What skills do employers actually want in digital marketers right now? Not what social media trends suggest. Not what people claim online. But the skills companies are genuinely hiring for. Because the digital marketing job market has shifted significantly in recent years. Employers are no longer just looking for people who can run campaigns or post content. They’re looking for marketers who understand growth, strategy, data, and how digital activity connects to real business outcomes. In this episode, we break down 10 of the most in-demand digital marketing skills employers are prioritising in 2026, including: Digital marketing strategy Data analysis and performance measurement AI-assisted marketing Search engine optimisation (SEO) Paid…

People in this episode

Host: Dawn McGruer FRSA FCIM

Topics covered

• digital marketing skills
• employer hiring trends
• 2026 job market
• strategic marketing
• data analysis
• AI in marketing

Keywords

• digital marketing
• employers
• skills
• 2026
• data analysis
• SEO
• marketing automation
• digital strategy

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