S5 Ep. 1 - Video k(B)ills the Radio star

From Digital Stories by Giulio Ranucci

December 1, 2025 · 5 min · Season 5 · Episode 1

About this episode

The episode discusses the collaboration between Spotify and Netflix to enhance video podcast offerings and its implications for the media landscape.

Subscribe here : https://www.linkedin.com/newsletters/digitalstories-exe-7388138546441732096/ Full text: TUDUM! Spotify and Netflix are teaming up to bring sports, culture, lifestyle and true crime video podcasts from Spotify Studios directly to Netflix { full list here } to complement the streamer’s existing programming.Spotify needs broader audiences, Netflix content and new nice in the in the "attention economy" the real diamond for any tech & data company. This strategic move (terms and details of the deal were not disclosed) allows the swedish company to leverage Netflix's large global subscriber base for its creators and provides it's platform with a new content category that fits into its diversification strategy beyond scripted shows and films. Being following the potential merge for a while now reality is they are both just to small compared to Amazon, Apple or Alphabet more specifically YouTube: This should be a first step to see how complementary those audiences really are since Podcasts are mostly vertical to topics and opinions while media streaming platforms covers all genres for different generations. Video, which is heavily consumed by Gen Z users in…

People in this episode

Host: Giulio Ranucci

Topics covered

video podcasts
streaming services
content strategy
advertising
media consumption

Keywords

Spotify
Netflix
video podcasts
advertising
media streaming
content diversification
Gen Z

Mentioned in this episode

Organizations: Spotify, Netflix, Spotify Studios

Places: Sweden