73: Direct Marketing for Produce Growers

About this episode

Two farmers share insights on direct marketing strategies for produce growers.

Two farmers on the SFA team share what they've learned over several years of operating CSAs and selling at farmers' markets. Dan Zimmerli of Cedar Crate Farm (Waldorf) and Lauren Barry of Dancing Gnome Farm (Wabasha) talk about how they've grown their businesses, the tech that helps them day-to-day, and how they design their farm stands at the market to boost sales and build relationships with customers. Dan Zimmerli, SFA Specialty Crop Lead; Cedar Crate Farm Lauren Barry, SFA Finance Director; Dancing Gnome Farm Jonathan Kilpatrick, SFA Farmer Education Director The viewpoints of the speakers expressed within or outside of this episode do not necessarily reflect the goals and mission of SFA. Dirt Rich is produced by the Sustainable Farming Association of Minnesota. If you enjoy Dirt Rich, consider supporting our work by becoming a member of SFA or donating at www.sfa-mn.org.

People in this episode

Guests: Dan Zimmerli, Lauren Barry

Topics covered

• direct marketing
• produce growers
• CSAs
• farmers' markets
• business growth
• customer relationships

Keywords

• direct marketing
• CSAs
• farmers' markets
• business growth
• customer relationships
• farming technology

Mentioned in this episode

Organizations: Cedar Crate Farm, Dancing Gnome Farm, Sustainable Farming Association of Minnesota

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