
#34 - Are you speaking your client's language
From Discipline of Freedom by Eilish Bouchier
November 1, 2025 · 23 min · Season 3 · Episode 34
About this episode
This episode explores the importance of speaking your client's language and the role of storytelling in branding and relationships.
Send us Fan Mail This episode explores relationships and speaking so you’re understood—especially by clients. I ask: are you using their language? Stories serve the listener, not the teller. In Libra season (relationship queens and kings), I share a personal moment of 'perspective' honesty—naming my dismay in academia—and how disruption, curiosity, and pattern-spotting became my craft. We unpack the 'irony of expertise,' why branding is storytelling, and how resonance happens when your ...
People in this episode
Host: Eilish Bouchier
Topics covered
- client communication
- storytelling
- branding
- relationships
- expertise
- perspective
Keywords
- client language
- storytelling
- branding
- expertise
- relationships
- communication
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