How To Scale AI in Digital Commerce Effectively

About this episode

The episode discusses the challenges of scaling AI in digital commerce and the realities of modern e-commerce systems.

Digital commerce teams rarely lack ideas. Most understand how AI, data, and personalisation  could  improve customer experiences. The problem, as explored in this episode of  Don’t Panic, It’s Just Data , is turning those ideas into something that works at scale, in real time, and without slowing the business down. Hosted by  Dana Gardner , Principal Analyst at Interarbor Solutions, the discussion brings together  Jürgen Obermann , Senior GTM Leader EMEA and  Piotr Kobziakowski , Senior Principal Solutions Architect from  Vespa.ai.  Rather than focusing on hype, the conversation centres on the everyday realities of modern e-commerce systems and why progress often feels harder than it should. When AI Meets Legacy Digital Commerce AI introduces new expectations  around speed, relevance, and adaptability. As a result, many digital commerce platforms are built on foundations designed for a different era. Years of development have resulted in fragmented environments, often based on microservices that once provided flexibility but now introduce complexity. As Jürgen explains, even small changes can trigger long delivery cycles. Engineering…

People in this episode

Guests: Jürgen Obermann, Piotr Kobziakowski

Topics covered

• AI
• digital commerce
• customer experience
• personalization

Keywords

• scaling AI
• real-time
• e-commerce systems

Mentioned in this episode

Products: Lucene, Vespa, Vespa.ai

Books & works: Don’t Panic, It’s Just Data

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