Ep. 49 - XR FIT: Reinventing and franchising VR arcades
From Dr. VR by Justin Baillargeon, Ph.D
April 8, 2026 · 51 min · Season 1 · Episode 49
About this episode
The episode features a discussion with Geoff Eisfeld about the evolution of VR arcades and his vision for XR FIT.
In this episode of Dr. VR, I sit down with Geoff Eisfeld, founder of XR FIT in Whitby, Ontario, to explore his journey from immersive space design and gaming into the world of location-based VR. We talk about the vision behind XR Fit, why he believes VR arcades need to evolve, and how his partnership with LA Fitness is helping him rethink what immersive entertainment, fitness, and community can look like in a public space. Together, we also discuss the future of franchising VR venues, the challenges facing the VR arcade market, and why Geoff sees accessibility, affordability, and repeat engagement as key to the next phase of immersive growth.
People in this episode
Host: Justin Baillargeon, Ph.D
Guest: Geoff Eisfeld
Topics covered
- VR arcades
- immersive entertainment
- fitness
- franchising
- accessibility
- community
Keywords
- VR
- arcades
- fitness
- franchising
- immersive
- entertainment
- accessibility
- community
Mentioned in this episode
Organizations: XR FIT, LA Fitness
Places: Whitby, Ontario
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