Friends with benefits: how to get brands to work better for your bar

About this episode

This episode explores the dynamic relationship between bars and brands in the bar industry.

This episode of Drinks At Work explores the dynamic relationship between bars and brands in the bar industry, and features Glenfiddich and The Balvenie ambassador, Ross Blainey, and his discussions with Monkey Shoulder & Sailor Jerry ambassador Rachael Bartlett, ALM’s Shawn Elliott, and Brisbane bar owner (and former brand ambassador) Pete Hollands — it's all about how bars can get the most from their interactions with brands.

People in this episode

Host: Sam Bygrave

Guests: Ross Blainey, Rachael Bartlett, Shawn Elliott, Pete Hollands

Topics covered

• bar industry
• brand relationships
• ambassadors
• business strategies
• hospitality

Keywords

• bars
• brands
• ambassadors
• Glenfiddich
• The Balvenie
• Monkey Shoulder
• Sailor Jerry
• business
• hospitality

Mentioned in this episode

Organizations: Glenfiddich, The Balvenie, Monkey Shoulder, Sailor Jerry, ALM

More episodes of Drinks At Work with Sam Bygrave

• How to win the Suntory Cup, with advice from last year's winners · May 6, 2026 · 42 min
• What does it take to be Glenfiddich’s malt master? In depth with Brian Kinsman · February 5, 2026 · 32 min
• An ambassador with 18 years on the card, Linus Schaxmann talks The Glendronach’s new releases · January 21, 2026 · 36 min
• Bar industry strengths and weaknesses with Dre Walters · November 27, 2025 · 35 min
• How Himkok collaborates to reach new audiences 10 years in · October 29, 2025 · 27 min
• It’s time to “Rack and roll,” says Speed Rack co-founder Lynnette Marrero · October 2, 2025 · 30 min