Drinks Insider

Ian Ford arrived in China in 1995, started importing wine in 1999, and has spent the decades since watching the market transform from an expat novelty into one of the world’s most significant markets. He now runs Nimbility, an export management and market development operation with teams across Asia Pacific, and in this conversation he offers a detailed account of where the China wine market actually stands — not the 2019 version that many exporters are still mentally working from. That means the May 2025 government decree banning alcohol at official functions and its chilling effect on banqueting and gifting, why the post-tariff Australian recovery stalled despite an enthusiastic initial welcome, and what blind tasting clubs run by tattooed twenty-somethings tell us about the generational shift now reshaping Chinese wine culture from the ground up. Ford also takes the listener on a broader tour of the region: why New Zealand Sauvignon Blanc and German Riesling are the wines of the current moment in China, what is driving South Korea‘s growth, why Japan's importers are hunkered down under a yen that has lost nearly half its value against the dollar, and why India remains perpetually five years away from the boom everyone keeps predicting. For producers with limited budgets trying to decide where to focus, Ford has a clear view — and equally clear advice on where not to spend money, including the digital black hole that swallows producers who try to build proprietary audiences from scratch. If you want to understand how Asia actually works for wine right now, this is the episode. Felicity Carter is an award-winning wine and drinks journalist, editor and analyst. She led Meininger’s Wine Business International to become the world’s most must-read wine trade magazine, and was founding Executive Editor of The Drop/Pix, which the Wall Street Journal named one of the most trusted sources of wine information. A regular keynote speaker, she was named a 2024 Industry Leader by WineBusiness Monthly. Her Drinks Insider podcast won the 67 Pall Mall Global Wine Communicator Award for Audio.

Simon Farr has spent 50 years in the wine trade, most of that on things everyone else considered unnecessary, premature, or mildly alarming. He co-founded Bibendum in 1982 on the then-radical idea of cutting out middlemen and selling directly from producer to consumer. He built Cru World Wine on the equally unfashionable premise that price transparency and digital platforms were coming for fine wine whether the trade liked it or not. And now, against a backdrop of collapsing En Primeur trust, margin-squeezed restaurants, and shrinking consumption figures, he is doing it again — betting on aged Piedmont wines and a new hybrid space in Fitzrovia, because he thinks the trade is confusing a cyclical transition with terminal decline. In this episode, Farr traces the arc of his career from working harvest in post-scandal Bordeaux to delivering Champagne to the oil-rich London nightclubs of the late 1970s, and from Bibendum's founding moment to his current thinking on what a viable wine trade actually looks like in the decade ahead. He is bracingly clear about the structural damage that taxation and over-pricing have done to the on-trade. But he remains one of the few senior figures in wine who is putting his own capital behind a new venture rather than moaning about decline. If you want to understand both where the market broke and where the next opportunities lie, this is the conversation to hear. Felicity Carter is an award-winning wine and drinks journalist, editor and analyst. She led Meininger’s Wine Business International to become the world’s most must-read wine trade magazine, and was founding Executive Editor of The Drop/Pix, which the Wall Street Journal named one of the most trusted sources of wine information. A regular keynote speaker, she was named a 2024 Industry Leader by WineBusiness Monthly. Her Drinks Insider podcast won the 67 Pall Mall Global Wine Communicator Award for Audio.

Celebrity partnerships in alcohol have a mixed track record. When a star is genuinely invested — creatively involved, personally passionate, publicly committed — the results can be transformative. When the celebrity is simply under contract, doing a weekly Instagram post and little else, the partnership quietly dies. So when Carlsberg announced that Robert Pattinson would become the face of 1664 Blanc, the obvious question was: which kind of partnership is this? In this episode, Felicity Carter puts that question directly to Seva Nikolaev, Global Vice President of Premium Brands at Carlsberg. His answer is surprisingly candid. Pattinson wasn't just hired and handed a script — he was in the room (well, via Teams) from the beginning, shaping the creative direction of the campaign and bringing in his own trusted director, Brady Corbett, to helm it. Whether that level of involvement translates into the kind of authentic, enduring brand relationship that actually moves product is the big question running through this conversation. Along the way, Nikolaev also pulls back the curtain on why 1664 Blanc is one of beer's most unusual stories — a super-premium lager that draws up to 80% of its new customers away from wine, spirits, and other categories entirely — and where he sees premium beer heading as the wider category faces mounting pressure.

Bread & Butter is a rare bright spot in a category full of nervous wine producers. Caitlin Vartain Ward explains how the brand grew by treating wine as an easy everyday choice rather than a subject people must study. We talk through the origins of the Don't Overthink It campaign, the research behind a message that sounds obvious, and why understanding consumers matters more than heritage storytelling for attracting new drinkers. She also challenges the panic narrative with what she actually sees in the data. Bread & Butter is not watching consumers race to the bottom on price in the US and she refuses to cheapen the brand to chase volume. We dig into why the $12 to $15 tier remains a sweet spot, why Chardonnay drinkers are unusually loyal, and why distinct packaging is so important when it comes to retail.

Ready to hear marketing folklore dismantled? Justin Cohen from the Ehrenberg-Bass Institute takes the myths apart, one by one. In this episode of Drinks Insider, we talk about why mental availability wins out over awareness, how to prioritise category entry points, and why the law of double jeopardy means small brands should stop chasing “loyalty” and start recruiting light and occasional buyers. Cohen maps the mechanics of growth across wine and beyond, from media choices to where your brand physically shows up, and explains why reach beats narrow targeting when you’re trying to get from zero to one purchase. We also get into distinctiveness versus differentiation, portfolio cohesion, and the duplication-of-purchase reality that your customers are also someone else’s customers. Cohen shows how to design tastings that encode the brand not just the occasion, how to defend against retailer private labels with consistent distinctive assets, and how to adapt when affluent Boomers age out and younger buyers refuse waiting lists. Meet your host: Felicity Carter is an award-winning wine and drinks journalist, editor, speaker trainer and content strategist. She led Meininger’s Wine Business International to become the world’s most must-read wine trade magazine, and was founding Executive Editor of The Drop/Pix, which the Wall Street Journal named one of the most trusted sources of wine information. A regular keynote speaker at international events, she was named a 2024 Industry Leader by WineBusiness Monthly. And Drinks Insider is an award-winning podcast! It has won the 67 Pall Mall Global Wine Communicator Award in Audio.

It’s the midnight idea that launched a sensation — Zoncello, the “it” drink of summer 2023 that’s now an established classic. Micallef, a former electrician turned restaurateur and winemaker, created a limoncello/Prosecco spritz that hit the sweet spot between low-alcohol refreshment, Italian nostalgia, and post-lockdown escapism. From the restaurant floor to Dan Murphy’s shelves to Fresh Hippo’s 500 stores in China, Zoncello’s rise offers a masterclass in innovation and operational nerve. Felicity and Rod unpack the real mechanics of the boom — from cashflow chaos and supplier contracts to the bizarre “vegetable wine” tax category that made the product viable. Micallef discusses what happened when his suppliers ran out of lemon, and how cohesive branding kept him ahead of imitators. He also shares his new ideas, discusses his Zonzo Estate, and makes a prediction for the category. The takeaways: Innovation often starts at the bar — the best ideas come from direct contact with what customers are actually ordering. The regulatory framework can make or break a product. Rapid growth kills businesses that can’t manage cashflow. Scarcity can be marketing. Competitors copying your idea validates the category. “Surprise and delight” launches still work. Retailer relationships are everything. Direct supplier deals can simultaneously secure volume and loyalty. Community sourcing can double as PR. Diversification should reinforce, not dilute. Meet your host: Felicity Carter is an award-winning wine and drinks journalist, editor, speaker trainer and content strategist. She led Meininger’s Wine Business International to become the world’s most must-read wine trade magazine, and was founding Executive Editor of The Drop/Pix, which the Wall Street Journal named one of the most trusted sources of wine information. A regular keynote speaker at international events, she was named a 2024 Industry Leader by WineBusiness Monthly. And Drinks Insider is an award-winning podcast! It has won the 67 Pall Mall Global Wine Communicator Award in Audio.

Kate Herbert used to sell cereal and pet food at General Mills and J.M. Smucker. Now she’s in wine, where the budgets are smaller, the competition is insane (110,000 SKUs in the US alone), and the glamour wears off the moment you look behind the curtain. Her first year on the job produced something unusual: Ranch Wine. It looks like an RTD, comes in at 11% ABV, and tastes like pineapple, strawberry or cherry — except it’s all grapes, no flavourings. “Flavourful, not flavoured,” as she keeps repeating, because even her own winemakers didn’t believe it at first. The project went from idea to shelf in about five months, which is nothing in wine terms. Demos had to be staged with rocks glasses, ice, salt and tajín rims, because influencers kept pouring it into stemware. Off-aisle displays work better than the varietal wall; younger drinkers don’t even walk the aisle. The result: 50,000 cases in six months, 40% of them in places Bonterra had never been before. It’s a reminder that agility, not heritage, is what makes innovation land — and that taste still beats every sustainability claim on the shelf. 00:28 CPG to wine: what transfers and what doesn’t 02:33 Why wine is hard: 110,000 SKUs and thin resourcing 03:51 Pet-food “health halo” and what it taught Kate 06:05 Ranch water explained and the $115m signal 06:32 Thinking like a beverage brand, not a wine brand 10:25 Concept testing, packaging-first surveys, 85% non-wine appeal 11:52 Numerator/Cydex insights on Gen Z drivers 13:38 Flavour-forward yet grape-only; “flavourful, not flavoured” 19:38 Demos, influencers, and breaking the stemmed-glass reflex 28:40 From brief to shelf in ~5 months; why agility mattered 30:31 Scaling and distribution; national, ~50k cases And don’t forget to sign up to the Drinks Insider newsletter! Meet your host: Felicity Carter is an award-winning wine and drinks journalist, editor, speaker trainer and content strategist. She led Meininger’s Wine Business International to become the world’s most must-read wine trade magazine, and was founding Executive Editor of The Drop/Pix, which the Wall Street Journal named one of the most trusted sources of wine information. A regular keynote speaker at international events, she was named a 2024 Industry Leader by WineBusiness Monthly. And Drinks Insider is an award-winning podcast! It has won the 67 Pall Mall Global Wine Communicator Award in Audio.

There’s a wine downturn going on, and yet The Wine Group, America’s second-largest wine company, is snapping up brands like the market is expanding. Felicity Carter speaks with CEO John Sutton, who explains why he remains bullish on wine even as headlines warn of slowdown. Earlier this year, The Wine Group bought a suite of Constellation Brands labels, including Meiomi, Robert Mondavi Private Selection and Woodbridge, plus vineyards and production facilities — a deal Sutton describes as both a vote of confidence and a deliberate decision to consolidate scale. He discusses how the company rehabilitates neglected brands, the growth of private label in the US, and why premiumisation still matters despite pressure on value wines. Sutton also outlines how portfolio segmentation works inside a business with more than 60 brands, when to divest rather than persist, and how alternative packaging such as boxed wine and single-serve formats are reshaping consumer behaviour. The conversation ranges from Gen Z’s cross-category drinking habits to the rise of “better-for-you” low- and no-alcohol wines, and the surprising growth of very high-alcohol styles. Sutton also explains The Wine Group’s longer-term ambitions in spirits and functional beverages, while keeping the focus on wine innovation, channel expansion, and premiumisation. And don’t forget to sign up to the Drinks Insider newsletter! Meet your host: Felicity Carter is an award-winning wine and drinks journalist, editor, speaker trainer and content strategist. She led Meininger’s Wine Business International to become the world’s most must-read wine trade magazine, and was founding Executive Editor of The Drop/Pix, which the Wall Street Journal named one of the most trusted sources of wine information. A regular keynote speaker at international events, she was named a 2024 Industry Leader by WineBusiness Monthly.

What actually happens when the alcohol industry gets a seat at the global health table? In this episode, Julian Braithwait, the former UK ambassador to the UN and now Director General of the International Alliance for Responsible Drinking, lays out how international alcohol policy is made and contested. From WHO mandates to temperance NGOs and the upcoming UN High-Level Meeting on NCDs, this wide-ranging discussion explores why “no safe level” is a political slogan, not a scientific consensus and what’s at stake if the global policy framework shifts away from managing harmful drinking. Topics Covered: What IARD is and how it works with global institutions The difference between WHO Geneva and its regional offices What ECOSOC status actually allows industry to do How the alcohol sector is reforming digital marketing The science behind “no safe level” and why it's controversial Influence of Bloomberg and Gates Foundation in WHO policy The risk of a Framework Convention on Alcohol Control Illicit alcohol and emerging market risks How temperance groups gained formal recognition Why upcoming UN resolutions could change everything And don’t forget to sign up to the Drinks Insider newsletter! Meet your host: Felicity Carter is an award-winning wine and drinks journalist, editor, speaker trainer and content strategist. She led Meininger’s Wine Business International to become the world’s most must-read wine trade magazine, and was founding Executive Editor of The Drop/Pix, which the Wall Street Journal named one of the most trusted sources of wine information. A regular keynote speaker at international events, she was named a 2024 Industry Leader by WineBusiness Monthly.

What happens when two friends in their twenties get fed up with syrupy energy drinks and decide to invent a caffeinated water that actually tastes like water? Orka founders Michael Moriarty and Nash Hale join Drinks Insider to talk about their journey from college roommates to beverage entrepreneurs. They reveal how they raised $355K in friends-and-family money, endured a year of catastrophic production failures, and finally cracked the code for manufacturing a clear pressurised can — just in time to ride a viral wave on Amazon. We cover: The unglamorous truth about energy drink flavour fatigue Why beverage manufacturing is a form of hazing What a "seaming consultant" actually does How TikTok and a well-timed tweet changed everything The upsides and downsides of selling on Amazon Why they chose the name Orka and how they almost didn’t If you’re dreaming of launching a drink brand, this is a must-listen. 00:05 — Intro to the Orka story and what happened when the WSJ found out 03:18 — “Why not just put caffeine in water?”: the founding insight 06:18 — They backed into health by chasing simplicity, not wellness 09:01 — Time to start a beverage company! 10:48 — The 150mg caffeine challenge and why flavour houses balked 12:35 — Panic attacks from over-caffeinated taste testing 18:04 — The transparent plastic can that nearly killed the business 21:08 — Every production run failed for a year. Here’s why. 23:24 — How close they came to shutting it all down 26:10 — Selling on Amazon: upsides, pitfalls, and inventory anxiety 30:26 — What happened a...

Christian Miller, Research Director at the Wine Market Council and founder of Full Glass Research, joins Felicity Carter to explore changes in wine consumption. With decades of market research behind him, Christian outlines how economic, cultural, and demographic shifts are shaping the way Americans approach wine. From the decline of traditional wine drinkers to the rise of hybrid and alternative alcohol products, the conversation covers a range of factors that are altering the market. Christian also examines the role of gender, income, and ethnicity in changing wine preferences, and discusses why some long-standing assumptions no longer hold true. Whether you're in the wine trade or just curious about consumer behavior, this episode offers a grounded and data-driven perspective on the future of wine. This episode covers: Key reasons behind the recent decline in US wine consumption Differences between generational attitudes toward wine The effect of economic pressure and wellness trends on alcohol buying How wine's unique position has been diluted by market competition Results from category shifting and consumer behavior research Emerging demographic and ethnic shifts in wine consumption Gender-specific perceptions of wine among younger drinkers Consumer response to packaging formats like cans and boxes Prospects for wine labeling, transparency, and simplified consumer guidance Meet your host: Felicity Carter is an award-winning wine and drinks journalist, editor, speaker trainer and content strategist. She led Meininger’s Wine Business International to become the world’s most must-read wine trade magazine, and was founding Executive Editor of The Drop/Pix, which the Wall Street Journal named one of the most trusted sources of wine information. A regular keynote speaker, she was named a 2024 Industry Leader by WineBusiness Monthly.

It gets you drunk, hungover and sick. And yet we go back for more. What’s the attraction of alcohol? According to Professor Edward Slingerland, author of Drunk: How We Sipped, Stumbled, and Danced Our Way to Civilization, alcohol is the key to civilisation. In this insightful episode of Drinks Insider, he tells host Felicity Carter that much of what we think about alcohol is false. We did not, for example, develop a taste for it because over-ripe, fermenting fruit has more calories. Nor did we value it primarily as a way of rendering dirty water safe to drink. Instead, it’s a cultural technology that helped early humans forge larger cooperative societies, overcoming the limitations of small-group living. Without it, we’d never have learned to trust strangers. In this episode of Drinks Insider, Prof. Slingerland discusses: Why the standard evolutionary “mistake” theories of alcohol are wrong How our thirst for beer was probably the driving force behind the development of agriculture Why we value alcohol as a form of social glue How alcohol helps drive creativity and novel thinking Why humans have been complaining about drinking for centuries How alcohol won against other intoxicants like cannabis Professor Slingerland argues that alcohol's benefits in fostering social cohesion and creativity have been fundamental to the development of human civilisation, even if modern high-strength options present new challenges. #DrinksInsider #Podcast #AlcoholHistory #Civilization #EdwardSlingerland #ScienceOfDrinking #SocialDrinking #Creativity #MythsBusted #FelicityCarter #DrinksPodcast

The first time Natalie Wang drank wine she found it ‘rancid’. Today, Natalie is Southeast Asia’s leading voice for the wine trade. She began as a hard news journalist for outlets like the International Herald Tribune and Reuters, before moving to work with James Suckling, which opened her eyes to the world of fine wine. In 2019 she founded Vino-Joy, a wine trade magazine based in Hong Kong, which offers business-focused coverage of the Asian wine market, addressing a major gap in the English language media. After attracting significant attention, Don St Pierre invested in the fledgling company, which is now a research house as well as a media outlet. In this episode, Natalie explains the unique challenges and opportunities of the Chinese wine market, highlighting its significant contraction since 2020 and the shift from a gifting and banquet-driven market to one with a growing base of younger consumers interested in categories like off-dry Riesling and Sauvignon Blanc. She discusses the decline in Bordeaux sales and a rise in interest in Chinese domestic wines. The episode further explores emerging wine markets in Southeast Asia, particularly Thailand. Altogether the conversation is a comprehensive overview of the Asian wine market from an insider’s perspective.