Keep / Fix / Toss: A Practical System for Marketing Discipline

Keep / Fix / Toss: A Practical System for Marketing Discipline

From Drivetime Marketing Podcast by Julia Carcamo

April 2, 2026 · 15 min

About this episode

This episode discusses a practical system for maintaining marketing discipline through a decision-making framework.

Marketing drift rarely announces itself—it accumulates through calendar bloat, offer sprawl, and reinvestment creep. This companion listen breaks down a simple decision rhythm: Keep what performs, Fix what’s close, Toss what clutters results, then run it on a weekly/monthly/quarterly cadence. If your team is exhausted and results feel “fine,” this is a practical way to create space, protect profit, and keep the plan usable all year. Perfect for casino marketers who want sharper decisions without adding more work. Get the Keep Fix Toss Framework at https://bit.ly/4t3Bjn9 Learn more at www.jcarcamoassociates.com/. Get insights delivered to your inbox: https://bit.ly/3MS2pOz Join the most effective casino marketing training. https://bit.ly/3MXUe3c

Topics covered

  • marketing discipline
  • decision making
  • casino marketing

Keywords

  • Keep Fix Toss
  • marketing drift
  • calendar bloat
  • offer sprawl
  • reinvestment creep

Mentioned in this episode

Products: the Keep Fix Toss Framework, Keep Fix Toss Framework

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