Insights from recent episode analysis
Audience Interest
Podcast Focus
Publishing Consistency
Platform Reach
Insights are generated by CastFox AI using publicly available data, episode content, and proprietary models.
Total monthly reach
Estimated from 1 chart position in 1 market.
By chart position
- 🇳🇿NZ · Entrepreneurship#176500 to 3K
- Per-Episode Audience
Est. listeners per new episode within ~30 days
250 to 1.5K🎙 ~2x weekly·33 episodes·Last published 1w ago - Monthly Reach
Unique listeners across all episodes (30 days)
500 to 3K🇳🇿100% - Active Followers
Loyal subscribers who consistently listen
200 to 1.2K
Market Insights
Platform Distribution
Reach across major podcast platforms, updated hourly
Total Followers
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* Data sourced directly from platform APIs and aggregated hourly across all major podcast directories.
On the show
Recent episodes
5 Lessons From Bootstrapping a Biological AgTech Company
Jun 3, 2026
31m 38s
The Revenue Factory: Engineering Predictable B2B Growth
May 20, 2026
28m 45s
How to Fix Stalled Deals (Without Pitch Slapping)
May 6, 2026
30m 57s
10 Revenue Operations Gaps And How to Fix Your Go-To-Market
Apr 15, 2026
19m 35s
How to Drive Tradeshow ROI (Without Wasting Your Budget)
Apr 1, 2026
24m 57s
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| Date | Episode | Description | Length | ||||||
|---|---|---|---|---|---|---|---|---|---|
| 6/3/26 | 5 Lessons From Bootstrapping a Biological AgTech Company | How to scale an agtech startup from 50 acres to 500,000 — Joshua Day Chief on bootstrapping biological products, surviving a failed wholesale channel, and rebuilding a sales motion around deep customer understanding. Joshua Day Chief, CEO of AdvancedAg, joins Steve Whittington to unpack the 20-year journey of a family-owned biological technology company that uses microbes to improve soil health and nutrient cycling for farmers. From a 2001 pivot out of water treatment, to a 2015 entry into Ca... | 31m 38s | ||||||
| 5/20/26 | The Revenue Factory: Engineering Predictable B2B Growth | Is your B2B revenue predictable, or is it an accident? In this episode of Driving Growth, host Steve Whittington breaks down the "Revenue Factory"—a complete go-to-market system designed to turn traditional B2B companies into engineered revenue machines. If you’ve ever complained that andquot;reps aren’t closingandquot; or andquot;forecasts are always off,andquot; Steve explains why these aren't separate problems, but symptoms of a broken system.This episode is for B2B presidents and revenue ... | 28m 45s | ||||||
| 5/6/26 | How to Fix Stalled Deals (Without Pitch Slapping) | Is your pipeline full of deals in 'purgatory'? Most B2B organizations suffer from stalled deals, slow velocity, and a general lack of trust in their pipeline accuracy. On this episode of Driving Growth, host Steve Whittington sits down with Yael Morris, CEO of Decode Insights, to uncover why deals actually die—and it’s rarely because of the 'budget' or 'timing' reasons reps log in the CRM. You’ll hear how Decode uses neutral third-party interviews to expose the hidden friction in sales cycles... | 30m 57s | ||||||
| 4/15/26 | 10 Revenue Operations Gaps And How to Fix Your Go-To-Market | Are you making business decisions based on gut feel or actual data? Many B2B leaders find themselves "hopecasting"—missing quarterly targets by 20% or more because they lack true pipeline visibility. In this episode, Steve Whittington breaks down the top 10 themes and struggles observed across hundreds of client go-to-market systems. From the "universal" problem of sales and marketing misalignment to the high cost of unidentified ideal customer profiles (ICPs), this session serves as a ... | 19m 35s | ||||||
| 4/1/26 | How to Drive Tradeshow ROI (Without Wasting Your Budget) | Stop treating tradeshows like a passive expense and start treating them like a revenue engine. In this episode of Driving Growth, host Steve Whittington is joined by Anders Boulanger, founder of Engagify, to dismantle the "build it and they will come" myth that plagues B2B exhibitors. While many companies spend six figures on floor space and freight, they often neglect the one element responsible for 85% of their success: the human beings standing in the booth. This episode is for B2B executi... | 24m 57s | ||||||
| 3/18/26 | The Key Elements of a Strategic Marketing Plan | Most B2B companies waste time and resources on marketing efforts that lack focus—until they realize their campaigns aren't driving revenue. What if your marketing wasn’t just busywork, but a precise engine designed to hit real targets? In this episode, we uncover the simple but powerful framework that transforms scattered activities into a revenue-driving machine. We'll explore how a strategic marketing plan rooted in clear math and alignment with sales can turn marketing from a cost center ... | 16m 32s | ||||||
| 3/11/26 | Bonus Episode: Steve Whittington on B2B Growth: Why Marketing is Math, Not Magic | Marketing isn't about doodles and creativity—it's about science, math, and unit economics. In this special bonus episode of Driving Growth, Steve Whittington joins Alyssa Nulty on The Growth Signal to challenge the common 'creative-first' marketing mindset. If you can’t prove your impact in a spreadsheet, you don't have a go-to-market system; you have a wish list. This episode is for B2B leaders, marketing executives, and sales professionals who are tired of 'hope casting' and want to build a... | 25m 32s | ||||||
| 3/4/26 | Mastering the Art of Networking | In this episode of Driving Growth, host Steve Whittington engages with Melanie Whittingham, a master networker, to explore the art of networking and its impact on professional growth. They discuss the importance of viewing networking as a community-building exercise rather than a transactional one, the steps to effectively build a network, and the significance of following up to turn conversations into lasting relationships. Melanie shares her personal journey of rebuilding her network after ... | 27m 03s | ||||||
| 2/18/26 | Why Most Sales Plans Fail and How to Build One That Drives Predictable Revenue | In this episode of Driving Growth, host Steve Whittington breaks down why most B2B sales plans fail and how revenue leaders can build a plan that actually drives predictable, profitable growth. Drawing on real-world go-to-market experience, Steve walks through the six core components of an effective sales plan — from clear revenue targets and ICP definition to sales motions, metrics, resourcing, and team structure — and explains how to replace guesswork with pipeline math and unit economics. ... | 22m 11s | ||||||
| 2/4/26 | Is Your Go-To-Market Ready to Scale? Inside the 2025 Go-To-Market Readiness Index | In this episode of Driving Growth, host Steve Whittington is joined by Christie Hewlko, lead researcher behind the 2025 Go-To-Market Readiness Index, to unpack what’s really holding traditional B2B companies back from predictable revenue growth. Drawing on insights from nearly 50 organizations, they explore common go-to-market gaps around ICP definition, sales process documentation, CRM adoption, metrics, customer retention, and sales discipline. This conversation offers practical, low-effort... | 19m 04s | ||||||
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| 1/21/26 | The Future of B2B Sales: What Must Stop, What’s Coming Back, and How Sellers Win in 2026 | In this special roundtable edition of Driving Growth, host Steve Whittington is joined by three seasoned sales leaders — George Leith (AdCellerant), Leslie Venetz (The Sales-Led GTM Agency), and Robbie Butchart (Blackbook.AI) — to debate the future of B2B selling. Together, they unpack what outdated sales tactics must stop, how buyer expectations are shifting, which “old-school” approaches are making a comeback, and what modern sellers must do to build trust and predictable revenue in 2026. F... | 59m 24s | ||||||
| 1/7/26 | The Five Truths of Driving Growth | In this special kickoff to Season Two, host Steve Whittington and producer Michael Morreale look back at a full year of conversations with top B2B leaders to uncover the five fundamental truths of go-to-market success. Drawing on insights from founders, CEOs, sales innovators, and industry experts, this retrospective episode explores the themes that consistently drive predictable revenue, including deep customer understanding, specialization, modern sales, team alignment, and people-first lea... | 33m 22s | ||||||
| 1/5/26 | Driving Growth Podcast: Season 2 Trailer | From GTM Strategy to Revenue Execution | Welcome to Season 2 of the Driving Growth Podcast, the show for traditional B2B companies building modern, scalable go-to-market systems. In Season 1, we unpacked the fundamentals of GTM strategy and learned from leaders who shared how their sales and marketing engines matured over time. This season, we’re going deeper and shifting the conversation from plans to performance. You’ll hear practical insights on: - Turning sales and marketing plans into a unified revenue plan - Trade shows, net... | 1m 12s | ||||||
| 12/17/25 | Building Revenue Systems with Data, People, and AI — A Conversation with GTM Leader Kirko Papajanis | In this episode of Driving Growth, Steve Whittington sits down with go-to-market veteran Kirko Papajanis to unpack 25 years of building revenue systems across technology, enterprise sales, and B2B markets. Kirko shares actionable insights on hiring for humility, defining results-based roles, building data-driven GTM motions, and using research-backed ABM strategies to unlock predictable revenue. The conversation also dives into modern AI tools for revenue operations, customer journey audits, ... | 21m 03s | ||||||
| 12/11/25 | Bonus Episode: Trade Shows Are The Underrated Strategy for Real Connection | In this bonus episode of Driving Growth, Steve Whittington, CEO and strategist, shares his insights on the integration of sales and marketing, the importance of trade shows, and the evolving customer journey. He emphasizes the need for alignment within revenue teams and the role of AI in enhancing productivity. The discussion also covers the significance of customer experience and the necessity of validating customer journeys to ensure effective marketing strategies. Our special thanks to An... | 33m 11s | ||||||
| 12/3/25 | From Hopecasting to Forecasting: Building a Predictable Revenue Engine | In this episode of Driving Growth, host Steve Whittington tackles one of the biggest challenges in B2B sales: the difference between forecasting and “hopecasting.” He breaks down how to move from intuition-driven projections to math-based, measurable forecasting systems built on deal velocity, close rates, and retention data. With practical insights on how to map growth from existing accounts and fill pipeline gaps, Steve shares a clear roadmap to turn revenue goals into predictable outcomes.... | 19m 03s | ||||||
| 11/19/25 | Customer-Driven Growth in Manufacturing: David Koss on Hunter Wire’s Legacy and Future | What does it take to grow a manufacturing business across three generations? In this episode of Driving Growth, host Steve Whittington sits down with David Koss, President of Hunter Wire, to explore how customer-centric values, repeatable systems, and account-based growth strategies are shaping the company’s future. David shares lessons from transitioning into leadership, balancing legacy with modernization, and building a value proposition rooted in solutions and relationships. Whether you’r... | 20m 28s | ||||||
| 11/5/25 | Sales AI 101: Five Essential Plays for B2B Teams | AI isn’t the future of sales, it’s happening right now. In this solo episode of Driving Growth, host Steve Whittington breaks down the five foundational AI plays every B2B sales team should be using today. From lead profiling and AI-powered call recaps to proposal creation, email drafting, and deal analysis inside CRMs, Steve shares practical ways to accelerate pipelines, reduce workload, and close more deals. If your team hasn’t yet embraced these AI basics, this episode is your blueprint fo... | 16m 50s | ||||||
| 10/15/25 | The Art of Sales: Building Trust and Lasting Relationships with Lenny Andrichuk | In this episode of Driving Growth, Steve Whittington sits down with veteran sales leader Lenny Andrichuk to explore the human side of sales. From his early days selling newspapers to decades of building business development in engineering, Lenny shares timeless lessons on why trust, authenticity, and genuine connection matter more than quick wins. He unpacks how long-term contracts are built on relationships, why retention often beats acquisition, and how to reframe sales as creating impact a... | 19m 03s | ||||||
| 10/8/25 | Bonus episode: How AI and EOS Helped This CEO Build Two Profitable Companies | Welcome to a special bonus edition of the Driving Growth podcast. In this guest appearance, Steve Whittington talks about growth strategies, go-to-market systems and work life balance with E-coffee with Experts. From riding the dot-com wave (and crash) to running two successful businesses today, Steve breaks down what actually works when it comes to growing a B2B company. He shares why most sales forecasts are just “hope-casts” (you’ll love that term), how to build predictable revenue using... | 13m 50s | ||||||
| 10/1/25 | Building a Demand Generation Map: How to Align Marketing, Sales, and Growth | In this episode of Driving Growth, host Steve Whittington breaks down the power of a demand generation map and why every B2B company needs one. He explains how mapping your customer journey helps you create, capture, and nurture demand more efficiently while aligning marketing and sales into a single system. From understanding your buyers and reducing leaks in your funnel to tracking the right metrics and shortening deal velocity, Steve shows how a demand generation map becomes the GPS for pr... | 20m 00s | ||||||
| 9/17/25 | Scaling Startups with Systems and Authentic Leadership featuring Shannon Harvard | Shannon Harvard, VP of Sales at Overstory Media Group, joins host Steve Whittington to discuss what it takes to build a go-to-market system from the ground up. Shannon shares lessons from her corporate media background and how she applied them in the startup world, from establishing KPIs and sales infrastructure to navigating crises with resilience. She also dives into the importance of authentic leadership, empowering teams in hybrid environments, and using transparent data systems to drive ... | 20m 27s | ||||||
| 9/3/25 | Mastering Discovery Calls: Frameworks for Sales Success | Host Steve Whittington breaks down the art of the discovery call, showing why it’s the most critical step in building a predictable revenue system. In this solo episode, Steve walks through how to prepare with research, use the ACE framework (Agenda, Confirm, Expectations) to structure conversations, and apply active listening and playbooks to uncover true customer needs. He also shares best practices for documenting and closing calls with clear next steps, turning discovery into a repeatable... | 16m 20s | ||||||
| 8/20/25 | Building a Profit-Generating Sales Pipeline with Leslie Venetz | Sales leader and author Leslie Venetz joins host Steve Whittington to share her proven strategies for outbound sales success. In this episode, Leslie unpacks the critical role of active listening, how to shift from product-centric to outcome-focused messaging, and what it takes to build a repeatable revenue pipeline. She also discusses how to foster trust-based sales cultures, why cold calling still works, and key takeaways from her new book Profit Generating Pipeline. Whether you're leading ... | 24m 59s | ||||||
| 8/6/25 | Unlocking Growth Through Account Management: Turning Customers Into Strategic Partners | In this episode of Driving Growth, Steve Whittington dives into one of the most overlooked growth levers in B2B: account management. Learn how to tier your accounts, create actionable account plans, and operationalize your customer retention and expansion strategies. Whether you're managing a dealer network, running a professional services firm, or building a go-to-market system for your manufacturing business, this episode outlines the step-by-step process for transforming your post-sale app... | 25m 01s | ||||||
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Chart Positions
1 placement across 1 market.
Chart Positions
1 placement across 1 market.