324 New LMC report finds digital revenue stable as audience revenue pressures grow
From "E & P Reports" from Editor & Publisher Magazine hosted by Mike Blinder by Mike Blinder
March 7, 2026 · 20 min · Season 1 · Episode 324
About this episode
Fran Wills discusses the findings of a new LMC report on digital revenue stability and audience revenue challenges in local media.
A new industry survey from the Local Media Consortium (LMC) suggests that while digital revenue across local media remains relatively stable, the path forward is becoming more complicated. One of the most striking findings: the number of publishers identifying audience revenue as a major challenge has surged dramatically year over year. Fran Wills, CEO of the LMC, says the shift doesn't necessarily signal collapse — but it does reflect a new phase of pressure on subscription growth and sustainability. In a conversation with E&P, Wills breaks down what the data reveals about the evolving economics of local journalism and where publishers may need to look next for long-term stability. Access more at this episode's landing page, at: https://www.editorandpublisher.com/stories/new-lmc-report-finds-digital-revenue-stable-as-audience-revenue-pressures-grow,260529
People in this episode
Host: Mike Blinder
Guest: Fran Wills
Topics covered
- digital revenue
- local media
- audience revenue
- subscription growth
- local journalism
- economic challenges
Keywords
- digital revenue
- Local Media Consortium
- audience revenue
- subscription growth
- local journalism
- economic pressures
Mentioned in this episode
Organizations: Local Media Consortium, Editor & Publisher Magazine
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