Season 8 – Episode 22: Freshman Breakout and Business Insight

About this episode

The episode features conversations with freshman guard Gregory Lawson II about his role on the team and Andrew Sivulka discussing business strategies in athletics.

Season 8, Episode 22 centers on two in depth conversations, beginning with Eastern Michigan freshman guard Gregory Lawson II, who reflects on earning a larger role, building confidence, and embracing defense as injuries reshaped the rotation, saying, “At first, it was kind of nervous… but now I’m ready,” and crediting steady belief with “staying confident” during his recent scoring surge, while also sharing how family ties and long term recruiting trust made EMU feel like home; the episode then shifts to Andrew Sivulka, president of Endurium’s newly formed VIPER division, who traces his path from SEC diver to business leader and explains how his firm works “week in and week out” with clients, adding, “We’re coaches, and we’re players too,” as he outlines a hands on approach to cutting costs, driving efficiency, and strengthening community partnerships with Eastern Michigan athletics. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

People in this episode

Guests: Gregory Lawson II, Andrew Sivulka

Topics covered

• freshman basketball
• business insights
• athletic performance
• community partnerships
• cost efficiency

Keywords

• basketball
• freshman
• business
• Eastern Michigan
• athletics
• community
• cost cutting

Mentioned in this episode

Organizations: Endurium, Eastern Michigan

Places: SEC

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• Season 8 - Episode 28: Battle of Washtenaw, Student-Athlete Day, and a Familiar Face Returns · April 6, 2026 · 20 min
• Season 8 – Episode 27: Donlon, Wetherbee Outline Vision, Energy, and Shared Belief · March 30, 2026 · 33 min
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