Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast
by Claus Lauter
Insights from recent episode analysis
Audience Interest
Podcast Focus
Publishing Consistency
Platform Reach
Insights are generated by CastFox AI using publicly available data, episode content, and proprietary models.
Est. Listeners
Based on iTunes & Spotify (publisher stats).
- Per-Episode Audience
Est. listeners per new episode within ~30 days
25,001 - 50,000 - Monthly Reach
Unique listeners across all episodes (30 days)
75,001 - 150,000 - Active Followers
Loyal subscribers who consistently listen
15,001 - 40,000
Market Insights
Platform Distribution
Reach across major podcast platforms, updated hourly
Total Followers
—
Total Plays
—
Total Reviews
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* Data sourced directly from platform APIs and aggregated hourly across all major podcast directories.
On the show
Recent episodes
How To Turn Your Amazon And DTC Returns Into A Revenue Recovery Channel — JD Sass | Why Returns Kill Profit, How To Recover Revenue From New Returns, Why Data From Returns Improves Production, How To Scale Faster With Smarter Returns (#476)
May 4, 2026
26m 27s
Top 10 Viral Brands: Teardown Of Their Amazon Listings — Monte Desai | Why Amazon Listings Fail To Convert, What Drives Amazon Listing Success, Why Better Visuals Lower Ad Costs, How Testing Drives Higher Sales, How AI Boosts Small Teams (#475)
Apr 29, 2026
18m 42s
How To Scale Your Shopify Paid Ads Revenue By 10X — Hemant Varshney | Why Brands Fail To Scale Ads, Why Scaling Ads Requires Structure, How Andromeda Changes Meta Strategy, How Creative Drives Better Targeting, How To Structure Winning Campaigns (#474)
Apr 27, 2026
22m 18s
Mastering The Influencer Affiliate Flywheel — Yash Chavan | Why Brands Fail Influencer Marketing, Why Influencers Drive Hidden Demand, How An Influencer Affiliate Hybrid Works, What Makes Affiliate Models Powerful, How To Build Creator Partnerships (#473)
Apr 22, 2026
22m 16s
Treating Pop-ups As Part Of The Shopping Journey — Taras Talimonchuk | Why Pop-ups Need Strategy, Why Generic Offers Fail, What Drives Customer Retention, How Segmentation Improves Conversion, Why Gamification Adds User Engagement (#472)
Apr 20, 2026
26m 36s
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| Date | Episode | Description | Length | ||||||
|---|---|---|---|---|---|---|---|---|---|
| 5/4/26 |  How To Turn Your Amazon And DTC Returns Into A Revenue Recovery Channel — JD Sass | Why Returns Kill Profit, How To Recover Revenue From New Returns, Why Data From Returns Improves Production, How To Scale Faster With Smarter Returns (#476) | In this episode, we dive into the world of e-commerce returns and how to stop treating them as a total loss. JD Sass, the founder and CEO of Axiom Return Solutions, explains how brands can recover lost money and see what is really happening with their products. He shares how his team inspects and grades items to find inventory that is still brand new. You will learn how to spot fraud, improve your packaging, and use data to make better business choices. He also reveals how to turn a bad c... | 26m 27s | ||||||
| 4/29/26 |  Top 10 Viral Brands: Teardown Of Their Amazon Listings — Monte Desai | Why Amazon Listings Fail To Convert, What Drives Amazon Listing Success, Why Better Visuals Lower Ad Costs, How Testing Drives Higher Sales, How AI Boosts Small Teams (#475) | In this episode, we dive into how artificial intelligence is leveling the playing field for e-commerce brands on Amazon and Shopify. Monte Desai, founder of Pixii.ai, explores why constant testing of product images and listings is the key to driving higher conversion rates. He shares how small teams can now compete with global giants by automating creative design and performance optimization, enabling them to scale revenue without the need for massive marketing budgets or expensive agencies... | 18m 42s | ||||||
| 4/27/26 |  How To Scale Your Shopify Paid Ads Revenue By 10X — Hemant Varshney | Why Brands Fail To Scale Ads, Why Scaling Ads Requires Structure, How Andromeda Changes Meta Strategy, How Creative Drives Better Targeting, How To Structure Winning Campaigns (#474) | In this episode, we dive into the challenges of scaling paid ads on platforms like Meta and Google. Hemant Varshney, founder and CEO of digicom.io, explains why many Shopify brands struggle to scale and how the new "Andromeda" algorithm update changes how marketers should approach creative and targeting. He discusses the importance of conversion rate optimization (CRO) and finding the right media mix to turn ad spend into profit without burning budget. Topics discussed in this episode: &... | 22m 18s | ||||||
| 4/22/26 |  Mastering The Influencer Affiliate Flywheel — Yash Chavan | Why Brands Fail Influencer Marketing, Why Influencers Drive Hidden Demand, How An Influencer Affiliate Hybrid Works, What Makes Affiliate Models Powerful, How To Build Creator Partnerships (#473) | In this episode, we dive into the evolution of influencer and affiliate marketing. Yash Chavan, founder and CEO of Saral, explains why brands must shift their mindset to stop treating influencers like simple paid ads. He explores how to build a predictable growth engine by turning creators into long-term partners, discusses the hidden pitfalls of attribution, and reveals his new affiliate platform, SATHI, which helps brands track real performance, detect fraud, and scale their p... | 22m 16s | ||||||
| 4/20/26 |  Treating Pop-ups As Part Of The Shopping Journey — Taras Talimonchuk | Why Pop-ups Need Strategy, Why Generic Offers Fail, What Drives Customer Retention, How Segmentation Improves Conversion, Why Gamification Adds User Engagement (#472) | In this episode, we explore how to turn website pop-ups into powerful tools for growth instead of annoying distractions. Taras Talimonchuk, CMO at Claspo.io, shares why treating every visitor the same with generic discount codes kills your conversion rates. We discuss the importance of aligning your pop-up strategy with the customer’s shopping journey, using behavioral segmentation to deliver the right message, and how gamification can boost engagement. Topics discussed ... | 26m 36s | ||||||
| 4/16/26 |  What Shopify Retailers Need To Know About Inventory — Jordan Finners | Why Inventory Impacts Real Costs, How Poor Accuracy Loses Sales, What Complicates Retail Inventory Management, Why Barcode Scanning Reduces Errors, How Faster Stock Takes Work (#471) | In this episode, we explore why accurate inventory tracking is the secret to protecting your profit and keeping customers happy. Jordan Finners, Founder of Pimsical.app, explains how small errors in stock levels can lead to big losses and frustrated shoppers. He shares how his Shopify-native tools replace outdated systems like Stocky to make scanning and reporting faster for retail teams. You will learn how to simplify your stock takes, reduce human error, and keep your business runni... | 20m 08s | ||||||
| 3/30/26 |  Human-obsessed CRO: Unlocking Shopify Revenue With Customer Insights — Anthony Morgan | Why Conversion Rates Deceive, Why Research Beats Guessing, How To Use Review Data, What Losing Tests Actually Teach, Why Human Obsession Wins Over AI (#470) | In this episode, we explore how to turn more website visitors into customers by understanding why they buy. Anthony Morgan, CEO and founder of Enavi, explains why looking at just one conversion number can be a mistake. He shares his "inter-site funnel" method to find exactly where a store is losing money. You will learn how to use customer research and smart testing to grow your brand faster. Anthony also reveals how he helped a brand triple its subscription sign-ups. Topics di... | 28m 24s | ||||||
| 3/23/26 |  How To Scale Smart: Is Shopify The Right Move For You? — Hitesh Matlani | Why Brands Outgrow Basic Shopify, How To Avoid Data Loss, How To Protect Your SEO Rankings, How To Plan A Smooth Migration, Why Rushed Migrations Fail (#469) | In this episode, we explore the complexities of moving your online store to a better platform to handle rapid growth. Hitesh Matlani, founder of Avid Brio, explains how migrating to Shopify Plus helps brands manage more orders and complex tools without breaking. He shares real-world stories about organizing inventory, handling tricky tax rules, and using data to make better business decisions. He also gives advice on when it is the right time to switch platforms and how to avoid losing your... | 19m 56s | ||||||
| 3/16/26 |  Why Your Brand Is Invisible To AI (And How To Fix It) — Cole Casperson | Why AI Search Changes Ecommerce, Why AI Boosts Your Conversions, What Intent-based Discovery Means, Why Traditional SEO Is Not Enough, How AI Improves Traffic Quality (#468) | In this episode, we explore how AI is fundamentally changing the way people find and buy products online. Cole Casperson, Partner and Chief Data Officer at Crank Tank, discusses the shift from three-word searches to long, intent-driven AI conversations. He explains how brands can move beyond traditional SEO to ensure they are the ones recommended by AI tools. You will learn how to use diagnostic tools to see what AI thinks of your brand and how to win against bigger competitors ... | 26m 30s | ||||||
| 3/11/26 |  The 10 Hidden Killers Draining Your Online Store's Profit — Scott Brandley, DJ Sprague | Why Hidden Leaks Kill Profits, What Costs 38% of Revenue, How to Fix Product Returns, Why SMS Recovers More Carts, How to Stop Processing Fee (#467) | In this episode, we dive into the hidden leaks that drain your profits and how to reclaim your margins. Scott Brandley and DJ Sprague, Co-Founders and authors of "Cashflo," share how the average e-commerce site loses nearly 38% of its revenue to ten specific revenue killers like chargebacks, false declines, and returns. They reveal strategies for turning these losses into gains by using smart automation and behavioral science to keep more of what you earn. Topics discussed in t... | 31m 06s | ||||||
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| 3/2/26 |  How To Stop Gambling With Your Ecommerce Ad Budget — Adam Callinan | Why ROAS Lies About Your Profit, How Fixed Expenses Kill Brands, What Drives True Scalability, Why Vanity Metrics Mislead, How More Spend Can Mean More Profit (#466) | In this episode, we dive into why many online stores struggle to turn revenue into real profit and how to stop gambling with ad budgets. Adam Callinan, Founder of Pentane, shares how understanding your underlying financial math allows you to scale without fear. He reveals why high ROAS can be misleading and how to structure your business expenses to ensure every ad dollar spent actually grows your bottom line. Topics discussed in this episode: How ROAS can lie about your actual... | 24m 53s | ||||||
| 2/25/26 |  How to Win Ecommerce Traffic in 2026 — Claus Lauter | How To Drive Traffic That Converts, Why Lazy Traffic Fails, How AI Ruined SEO, Why Diversifying Ads Matters, What Owning Data Changes, Why Conversion Beats Traffic (#465) | In this episode, Claus Lauter discusses the challenges of driving qualified traffic to online stores in 2026. He emphasizes the importance of understanding traffic dynamics, the evolution of SEO influenced by AI, the necessity of defining an ideal customer profile, and the strategies for leveraging paid and owned marketing. The episode concludes with a focus on long-term strategies for sustainable traffic growth. Topics discussed in this episode: Why traffic is still the ... | 18m 02s | ||||||
| 2/18/26 |  How to Turn Your Product Listing Into a Selling Machine — Monte Desai | Why Bad Designs Lose Sales, How AI Speeds Up Design, What Drives Higher Conversion Rates, Why Constant Listing Updates Matter, How AI Automates Creative Strategy (#464) | In this episode, we explore how to fix underperforming product listings and stop losing money on bad designs. Monte Desai, Founder of Pixii.ai, explains how his AI platform uses data from 100,000 top Amazon listings to create high-converting, editable images in minutes. He shares how brands are cutting costs, shortening design times from weeks to seconds, and seeing massive jumps in their conversion rates. You will also learn how to stay consistent across different sales channel... | 20m 45s | ||||||
| 2/16/26 |  How To Turn Site Search Into A High-Performing Revenue Engine — Paulius Nagys | Why Complex Catalogs Need AI, Why Patience Gaps Kill Sales, How AI Matches Search Intent, Why Search Bars Provide Feedback, What Vector Search Actually Does (#463) | In this episode, we dive into why most online stores lose money because of poor search bars and how to fix it. Paulius Nagys, Co-founder of LupaSearch, explains how modern shoppers have very little patience when they can't find what they want. He shares how AI-powered search understands what a person actually means, even if they use the wrong words. You will also learn how to use search data to predict what customers will want next and how to turn your search bar into a powerful tool for mo... | 22m 09s | ||||||
| 2/9/26 |  Why Your 3x ROAS Might Still Be Losing You Money — Matt Raminick | What Vanity Metrics Hide, Why Profitability Beats Revenue, What Numbers Actually Drive Profit, Why MER Measures True Growth, Why Forecasting Beats Dashboards (#462) | In this episode, we explore why high ad performance numbers don't always lead to a profitable business. Matt Raminick, Founder and CEO of Sunnyside, explains how brands can grow themselves into a corner by following the wrong data. He shares why traditional metrics like ROAS can be misleading and how looking at your total bank account balance is the ultimate truth. You will learn how to use better tools to track real profit and why a brand-first approach is the secret to scaling... | 21m 57s | ||||||
| 2/2/26 |  Why Your Product Data And Creative Assets Need To Live In The Same Place — Lynn Herman | Why Product-Centric Storage Wins, Why Spreadsheets Kill Retail Growth, How Digital Asset Management Scales Product Data, How Shopify Syncs Brand Assets (#461) | In this episode, we explore how to fix messy product data and creative assets that slow down your brand. Lynn Herman, APM Marketing Manager at Canto, explains how a digital asset management system acts as a single source of truth for your business. She shares why organizing content around your products—rather than random folders—helps you launch faster on Shopify and other marketplaces. You will also learn how to maintain a consistent brand image and stop losing sales due to dat... | 22m 29s | ||||||
| 1/26/26 |  Scaling Without Pain: The New Rules Of Ecommerce Acquisition — Tiago Costa | Why Meta Ads Fail Scaling, Why Ad Spend Hits Limits, How AI Finds Ideal Buyers, How Data Drives Better Sales, How Shopify Data Fuels Growth, How One-Click Campaigns Work (#460) | In this episode, we explore how first-party data and AI are fixing the problem of rising ad costs. Tiago Costa Rocha, CEO of Full Venue and the creator of Clustie.ai, explains why traditional Meta ads are failing many Shopify brands today. He shares how brands can stop guessing and use their own customer data to find high-value buyers. Tiago also breaks down how to scale campaigns faster using "one-click" AI tools to lower costs and increase sales. Topics discussed in this epi... | 28m 48s | ||||||
| 1/19/26 |  2026 Privacy Laws Alert: Avoid Getting Sued – What Brands Must Do TODAY — Richart Ruddie | Why Privacy Lawsuits Are Rising, Why Pixels & Trackers Cause Risk, Why Many Cookie Banners Fail, What A Privacy Lawsuit Looks Like, How To Protect Your Brand (#459) | In this episode, we explore the rising threat of privacy lawsuits hitting e-commerce and CPG brands. Richart Ruddie, Founder of Captain Compliance, explains how new legal technologies are helping attorneys target smaller businesses for tracking pixel violations. He shares how brands can protect themselves by automating compliance, fixing broken consent banners, and staying ahead of rapidly changing state and federal laws to avoid massive legal fees. Topics discussed in this ep... | 24m 39s | ||||||
| 1/14/26 |  How To Maximize Your Ecommerce Exit — Frank Kosarek | How To Value Your Brand, How Buyers Judge Real Business Value, Why Most Founders Lose Exit Value, What Documents Buyers Expect, What Buyers Fear Most, Why Brand Equity Drives Value (#458) | In this episode, we explore the best strategies for selling your e-commerce business and avoiding common mistakes that lower deal value. Frank Kosarek, Co-founder of BizPort, explains how to prepare for a successful exit by getting your finances and operations in order. He shares tips on finding the right time to sell, understanding what buyers look for, and using a simple formula to value your brand. Frank also talks about common deal structures and how his team uses AI to make selli... | 19m 25s | ||||||
| 1/12/26 |  Loyalty Programs: How To Reward Engagement — Jed Strong | Why Loyalty Programs Fail, Why Loyalty Goes Beyond Discounts, How To Reward Without Discounts, How Games Drive Loyalty, How Engagement Drives Growth, Why Engagement Boosts LTV (#457) | In this episode, we explore how to fix loyalty programs that rely too much on discounts. Jed Strong, the Enterprise Sales Director at Adjoe, explains how brands can move past simple transactions. He shares how "rewarded engagement" allows customers to earn points by playing mobile games instead of just spending money. Jed breaks down how this strategy helps brands stay relevant every day without hurting their profit margins. He also discusses why modern loyalty needs to be fun and how... | 21m 23s | ||||||
| 1/7/26 |  How To Launch A Clothing Brand In 2026 With Zero Inventory — Paul Yu | How To Build A Clothing Brand Without Minimum Order Quantity, Why MOQs Kill Brands, How To Source Without Risk, Why Niche Selection Matters, Why Starting Small Wins (#456) | In this episode, we explore how to launch a fashion brand without the risk of buying huge amounts of inventory upfront. Paul Yu, Founder and CEO of eProlo, explains how modern supply chains allow sellers to start small and test products before committing to large orders. He shares how his platform helps over 1.6 million sellers use custom branding and automated shipping to grow their businesses. Paul also discusses why focusing on a tiny niche is the best way for new brands to survive... | 24m 09s | ||||||
| 12/17/25 |  How To Start A Profitable Ecommerce Business In 2026 — Ben Knegendorf | How To Launch In 30 Days, How To Find High-Ticket Products, Why The Buyer Comes First, Why Google Shopping Works Best, Why Passionate Buyers Boost Repeat Revenue (#455) | In this episode, we discuss how to start a profitable e-commerce business in 2026 without wasting money or burning yourself out. Ben Knegendorf, Co-Founder at dropshipbreakthru.com, shares why most new sellers fail early, what makes high-ticket dropshipping safer and more profitable, and the essential steps to take in your first 30 days. Topics discussed in this episode: Why the old copy-paste “guru” models are crashing in 2026.Why most new sellers fail before they even hit “la... | 25m 57s | ||||||
| 12/15/25 |  What Really Makes Shoppers Buy (Discount Code Study) — Cara Marin | The Discount That Drives The Most Sales, How To Scale Shopify Promotions, Why Unique Codes Stop Leaks, How Big Brands Scale Discounts, Why Win Back Offers Work Best (#454) | In this episode, we tackle the problem almost every Shopify merchant knows: discount codes. Cara Marin from Seguno shares the learnings from their massive benchmark report on 162,000 real discount campaigns. She reveals how top brands scale promotions the smart way, using unique, personalized discount codes to avoid leaks, prevent shrinking margins, and achieve better attribution without destroying profitability Topics discussed in this episode: Why Shopify Plus brands u... | 19m 35s | ||||||
| 12/8/25 |  How Your Work Group Chat Is Quietly Ruining Your Business — Guy Weiss | Why An Always-on Culture Drains Teams, Why Mixed Chats Risk Company Data, How Your Business Data Gets Lost, How Smart Integrations Boost Workflow, What Makes Zenzap Different (#453) | In this episode, we dive into the silent killer of e-commerce team productivity: using personal chat apps for work. Guy Weiss, CEO and founder of ZenZap, shares how relying on apps like WhatsApp can quietly harm your business through security risks, employee burnout, and lost data. He reveals the "hidden cost" of the "always on" culture and explains how a business-focused messenger can keep your company's secrets safe, integrate with your tools, and make your team highly product... | 26m 12s | ||||||
| 12/3/25 |  How I Built a 480-Episode Business Podcast — Claus Lauter | How The Show Became A Full-time Business, Why Most Podcasts Fade, What Makes Podcast Growth Slow, How The Show Makes Money, How Listeners Can Help The Show Grow, What 2025 Taught Me (#452) | In this episode, Claus Lauter, host of the Ecommerce Coffee Break Podcast, dives into his journey of building the show. He gives a recap of 2025, shares lessons learned from growing a slow social channel, and explains how the podcast evolved from a side project into a full-time, monetized business. He also highlights the growing impact of AI on online shopping and ecommerce for both customers and suppliers. Topics discussed in this episode: Why the 2025 goal of 100 episodes is happe... | 10m 53s | ||||||
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Chart Positions
6 placements across 6 markets.
Chart Positions
6 placements across 6 markets.