How One Brand Went from $0 to $80K/Day on AppLovin in One Week

About this episode

Miranda Pettinger shares her strategy for scaling AppLovin to $80,000 a day in just one week during Black Friday.

Think you've maxed out your paid advertising? Think again. In this episode, Miranda Pettinger (365 Holdings/Cuddle Clones) shares how she scaled AppLovin from zero to $80,000/day in just 7 days during Black Friday—and why it's now their highest-spending channel, even surpassing Meta. Miranda doesn't just share success metrics—she breaks down the exact strategy, creative approach, and measurement framework that made it possible. This is the blueprint for brands ready to diversify beyond Meta and Google. If you're spending serious money on Meta and hitting scale ceilings, AppLovin might be your most underrated growth opportunity. Miranda proved it's possible to find incremental customers, better ROAS, and massive scale—all while simplifying your account structure. — Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today! — Chapters: (00:00) Introducing Miranda and Cuddle Clones (07:54) The Journey from Zero to $80,000 a day. (13:27) Targeting, Media Buying and Creative on AppLovin (17:03) Understanding AppLovin (19:38) Analyzing Customer Behavior and Incrementality (22:59) Fermat: Optimize Shopper Experience with AI…

People in this episode

Host: Brett Curry

Guest: Miranda Pettinger

Topics covered

• paid advertising
• AppLovin
• scaling strategies
• customer behavior
• ad optimization

Keywords

• AppLovin
• paid advertising
• Black Friday
• customer acquisition
• ROAS
• ad strategy
• Cuddle Clones

Sponsors

OMG Commerce

Mentioned in this episode

Organizations: 365 Holdings, Cuddle Clones, AppLovin, Meta

Products: Fermat

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