Everything You Need to Know About Launching and Scaling a Modern Fragrance Brand

Everything You Need to Know About Launching and Scaling a Modern Fragrance Brand

From Ecommerce On Tap by Nathan Resnick and Aaron Alpeter

January 6, 2026 · 32 min · Season 7 · Episode 1

About this episode

This episode explores the intricacies of launching and scaling a modern fragrance brand, covering everything from scent creation to market trends.

Welcome to ECommerce On Tap, where Aaron and Nathan dive deep into the inner workings of the world’s most dynamic consumer categories. This season, they’re unraveling the mysteries of fragrance—from the basics of what constitutes a scent, to the rich history that took fragrance from ancient rituals to global luxury status. Whether you’re curious about the science behind a great perfume, the complexities of launching a fragrance brand, or the trends shaping the $50+ billion global market, this episode sets the stage for it all. Join our hosts as they cover how fragrances are made, who holds the power in the supply chain, the role of storytelling, and the regulations that shape what ends up in the bottle. With personal stories, industry insights, and a look at the cultural icons that changed everything—like Chanel No. 5—this is the essential introduction to a season filled with brand spotlights, founder journeys, and actionable takeaways for ecommerce entrepreneurs. So whether you’re a fragrance fanatic, a brand builder, or simply intrigued by what makes this industry so unique, tune in—ECommerce On Tap is about to make the world of scent come alive. Don’t forget to subscribe and…

Topics covered

  • fragrance
  • scent
  • launching a fragrance brand
  • scaling a fragrance brand
  • consumer market trends

Keywords

  • perfume
  • supply chain
  • storytelling
  • regulations
  • Chanel No. 5

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