Ecommerce Society Podcast

I have an update my friends- this is the final episode of The Ecommerce Podcast- totally bittersweet. After taking a short hiatus, I realized my vision was going in a different direction. Almost four years, 259 episodes and a million hours later- it's time to say goodbye:) I've loved every single second of this podcast and I'm so proud of it- and grateful fro you tuning in every week:) Here is where you can find me now: Amusejoy Poo Bags my newest product brand, it's beautiful and perfect and check it out! If you have a dog or friends with dogs- this makes the perfect gift. https://www.amusejoypoobags.com/ https://www.instagram.com/amusejoypoobags/ Connect with Kerrie Fitzgerald www.instagram.com/kerrie.a.fitzgerald https://www.linkedin.com/in/kerrie-fitzgerald/ Grab a copy of my book, Customer Obsession https://amzn.to/41bCExF

In this quickie episode we're features 20 easy to use BEHIND the Scenes Content Ideas to create mega connection and trust with your customers! You can use these for Instagram or Tiktok! Learn From Me: Grab my new book, Customer Obsession Let’s Be Friends Follow Kerrie on Instagram www.kerriefitzgerald.com www.kerriefitzgerald.com/services

This week we are doing a female founder story, featuring Sena Wheeler, CEO of Sena Sea, a multiple seven figure subscription business. Sena Sea, a family-run business that brings the best of wild Alaskan fish straight to your doorstep. Founder Sena Wheeler shares her journey from a fifth-generation fishing family to pioneering online seafood delivery. Discover the challenges, triumphs, and the unique approach that sets Sena Sea apart in the sustainable seafood industry. Featured Guest: Sena Wheeler, Founder of Sena Sea Key Points Covered: The Origins of Sena Sea: Learn about Sena's deep-rooted connection to fishing, her transition from a career in food science to entrepreneurship, and the pivotal Thanksgiving drive that sparked the idea for Sena Sea. Challenges of Starting an Online Seafood Business: Sena discusses the initial hurdles, including setting up an online store, shipping logistics, and the importance of quality and sustainability in their products. Growth and Marketing Strategies: Discover how Sena Sea utilized farmers' markets for direct customer feedback, built an engaging email list, and leveraged blogging to drive organic traffic and educate customers. The Power of Email Marketing: Sena emphasizes the role of personal storytelling and consistent communication in building customer loyalty and driving repeat business. Subscription Service and Customer Retention: Hear about the introduction of a subscription model, the benefits of recurring orders, and strategies for customer retention. Future Plans and Expansion: Sena shares insights into upcoming initiatives, including exploring affiliate marketing, targeting a younger demographic, and enhancing their email marketing workflows. Where to Find Sena Sea and Their Wild Alaskan Fish: Website: www.senasea.com Join the Email List: For exclusive offers, recipes, and a glimpse into the life of a fishing family. Cook like a fisherman's wife cookbook available for free on https://senasea.com Work With Me: Grab my new book, Customer Obsession www.kerriefitzgerald.com/services Book a 1:1 call with me https://www.kerriefitzgerald.com/strategycall Let’s Be Friends Follow Kerrie on Instagram www.kerriefitzgerald.com www.kerriefitzgerald.com/services

Welcome to the Ecommerce Society Podcast, episode 253. In this podcast episode, Kerrie hosts Katie Cole and Jenny DiMarco, founders of Monthlies Period Club, a subscription service offering personalized period products delivered directly to customers. They discuss the inspiration behind their brand, emphasizing convenience and customization, aiming to destigmatize periods and make menstrual products accessible. The brand offers a mix-and-match approach to product selection, using well-known brands to allow customers to tailor their subscriptions to their needs. The conversation also covers the entrepreneurial journey of the founders, from ideation to overcoming initial hesitations and the operational challenges they face. They highlight their commitment to charitable outreach and the educational aspect of their business. The episode explores the dynamics of starting a business in college and the supportive feedback they received from friends and family, contrasting with some skepticism from older individuals unfamiliar with modern entrepreneurial opportunities. Work With Me: Grab my new book, Customer Obsession www.kerriefitzgerald.com/services Book a 1:1 call with me https://www.kerriefitzgerald.com/strategycall Let’s Be Friends Follow Kerrie on Instagram www.kerriefitzgerald.com www.kerriefitzgerald.com/services Follow Monthlies www.monthlies.club www.instagram.com/monthlies.club Use code 15 for 15% off your first order

Welcome to the Ecommerce Society Podcast! In this episode, I chat with Deonnah Carolus, founder of Ecommerce Savvy. Deonnah shares her journey from running a marketing agency to pivoting to e-commerce, focusing on helping smaller businesses succeed online. We dive into the challenges of expensive mastermind programs and varying levels of participant commitment. We also discuss the importance of differentiation in saturated markets and share our experiences with starting product-based businesses. Deonnah reveals her idea for a doggy bandana business, and I share my experience with manufacturing dog bandanas. We explore potential collaboration and offer support to each other in our ventures. Deonnah also highlights the fun and rewarding aspects of marketing to pet parents and shares her experience in the pet industry. We discuss how to choose a business idea and the importance of researching different industries and SO MUCH MORE! Work With Me: Grab my new book, Customer Obsession www.kerriefitzgerald.com/services Book a 1:1 call with me https://www.kerriefitzgerald.com/strategycall Let’s Be Friends Follow Kerrie on Instagram www.kerriefitzgerald.com www.kerriefitzgerald.com/services Subscribe to my newsletter- Just Add Hotsauce: each week i choose a new brand, dissect their marketing or strategy and share with you how they do it , so you can do it too. https://kerriefitzgerald.myflodesk.com/hotsauce Follow Deonnah Ecommerce-Savvy.com https://www.instagram.com/ecommercesavvy/ hello@ecom-savvy.com

Hey, it's Kerrie here! In episode 249 of the Ecommerce Society podcast, I dive into my recent experience speaking at a jewelry expo, called PJX. I share insights on the immense power of community and networking, the importance of constantly revising and improving your presentations, and the value of asking for compensation. Building relationships and connections within your industry can open up invaluable opportunities. I emphasize the significance of engaging your audience and adjusting your presentation based on their reactions. I reflect on what worked and what didn’t during my trade show presentation and discuss the necessity of better preparation and setting boundaries when committing to multiple events. One of the key takeaways is the importance of starting with virtual speaking opportunities to gain experience. Don't forget to capture videos or photos for social proof! Listen in as I talk about how speaking engagements can be a game-changer for product-based businesses, providing visibility and a chance to connect with new audiences. Takeaways: Community and Networking: Never underestimate the power of building relationships within your industry. Revise and Improve: Continuously evaluate and refine your presentations for better results. Ask for Compensation: Advocate for yourself and negotiate. Engage Your Audience: Use icebreakers and interactive elements to make your presentations memorable. Prepare and Set Boundaries: Essential for managing multiple speaking engagements. Support Other Businesses: Networking can lead to valuable opportunities. Virtual Speaking Opportunities: A great way to start and gain experience. Social Proof: Capture videos or photos of your engagements. www.kerriefitgerald.com www.instagram.com/kerrie.a.fitzgerald Subscribe to my newsletter- Just Add Hotsauce: each week i choose a new brand, dissect their marketing or strategy and share with you how they do it , so you can do it too. https://kerriefitzgerald.myflodesk.com/hotsauce Mentions: https://goldie-links.com/ https://lavisheverlastingjewelry.com/ (serving NY & NJ) PJX: https://sunstone.regfox.com/pj-expo-2024

Welcome to the Ecommerce Society Podcast! In this episode, we sit down with Candace D’Agnolo, founder and CEO of Pet Boss Nation. Candace shares her extensive experience in the pet industry, offering actionable advice for entrepreneurs at any stage of their journey. Key Topics Discussed: Entrepreneurial Beginnings: Learn how Candace transitioned from painting murals to launching her retail pet store, Dogaholics, and the lessons learned from those early entrepreneurial efforts. Challenges of Brick-and-Mortar Businesses: Discover the risks and rewards of physical stores compared to online businesses, including lease negotiations and managing upfront costs. Financial Insights for Business Owners: Gain insights into effective cash flow management and the importance of financial planning for sustaining and scaling a business. Preparing to Sell Your Business: Candace discusses her strategy for preparing and selling her businesses at a profit, emphasizing timing and business valuation. Pet Boss Nation's Evolution: Hear about the evolution of Pet Boss Nation into a consulting and group coaching powerhouse, and how these services can help pet business owners thrive. Join us for this enlightening conversation with Candace D'Agnolo, packed with real-world advice for growing your business in the pet industry. Don’t miss out on these expert insights! Follow Candace & Pet Boss Nation petboss.com https://www.facebook.com/petbossnation https://instagram.com/petbossnation/ Join the Pet Boss Club - petbossclub.com Work With Me: Grab my new book, Customer Obsession Let’s Be Friends Follow Kerrie on Instagram Follow Ecommerce Society on Instagram www.kerriefitzgerald.com www.kerriefitzgerald.com/services

The power of customer experience and packaging and how powerful a role they play in getting a customer to stop their scroll in a sea of crowded and saturated brands but get them to choose YOU to buy from. IN this case study style podcast I use an adorable toilet paper brand, who gives a crap and walk though their powerful packaging and why I’m absolutely obsessed with it. If you can follow along while you listen- check them out here.https://us.whogivesacrap.org/ If you want to level up your packaging and customer experience- check out my coaching program which kicks off in early June. JOIN THE CULTISH PRODUCT! www.kerriefitzgerald.com/cultish Join by May 23rd. If Cultish Product isn’t your vibe- grab a packaging & customer experience audit with me and lets get you leveled up. * I only offer these a few times a month, so if you want a spot but dont see availability, message me here and throw out a few extra times and dates ( and your timezone) and if i can ill open a spot for ya. Email support@kerriefitzgerald.com BOOK HERE: https://calendly.com/kerriefitzgerald/60

JOIN THE CULTISH PRODUCT! www.kerriefitzgerald.com/cultish Join by May 23rd. Passive income is all the rage these days but is it actually possible to make it happen in your ecommerce business? My answer is YES it is. You can 100% set a few marketing channels or systems up in your business to allow your business to generate sales without you trying each day- pretty magical right? Well it is. You can do this through the combo of your website and email- and in this episode of Ecommerce Society podcast I walk you through how you can do it and talk about the power of email and why you need it in your business. If you want to implement these strategies in your business, then join us for the next round of our group coaching program, The Cultish Product! We kick things off in JUne for 3 months. www.kerriefitzgerald.com/cultish Deadline to join is May 23rd. . Takeaways Passive income in e-commerce is achievable through various strategies. Affiliate programs allow influencers and bloggers to promote products for a commission. Customer loyalty programs encourage repeat purchases and referrals. Email marketing helps create a sales funnel and nurture leads. These strategies can generate passive income and provide a high return on investment. Chapters 00:00 Introduction: Making Passive Income in E-commerce 01:25 Affiliate Programs: Harnessing the Power of Influencers 06:16 Email Marketing: Creating a Sales Funnel

www.kerriefitzgerald.com/cultish Join by May 23rd. In this bonus episode of the Ecommerce Society Podcast, updates and changes to the signature mentor coaching education program, the Cultish Product Program, are discussed. The program is now a three-month group coaching mentor program focusing on creating a cult-like brand, providing a scroll-stopping customer experience, setting up sales on autopilot, and getting repeat customers. Key Highlights Creating a Cult-Like Brand: The program emphasizes the importance of standing out against competitors and Amazon, creating a memorable customer experience, and implementing effective sales and marketing strategies. Scroll-Stopping Customer Experience: Learn to craft a customer journey that leaves a lasting impression. Sales on Autopilot: Set up systems that drive sales effortlessly. Repeat Customers: Strategies to keep customers coming back. Program Features Personalized Feedback: Includes coaching and hot seat calls. Community Support: Access to a Facebook group. Comprehensive Curriculum: Includes video and audio modules, workbooks, and templates. Customer Experience Audit: Detailed feedback on websites, checkout processes, and packaging. Four Pillars of the Cultish Product Program CULT Brand Formula: Develop a unique and compelling brand identity. Customer Experience: Create a seamless and memorable customer journey. Sales on Autopilot: Automate sales processes to generate revenue effortlessly. Repeat Customers: Focus on retention and repeat business. Program Structure Monthly Pillar Release: Each month, a different pillar is introduced, with supporting materials like video and audio modules, workbooks, and templates. Customer Experience Audit: Participants receive personalized feedback on their websites, checkout processes, and packaging. Pricing Monthly Payment: $199 per month. One-Time Payment: $995. Suitable For The Cultish Product Program is ideal for new or semi-established product business owners looking to improve their direct-to-consumer channels and increase sales. Key Takeaways Stand Out Against Competitors: Develop strategies to differentiate your brand. Memorable Customer Experience: Enhance your website, checkout process, and packaging. Automated Sales: Utilize email marketing and other tools to drive sales on autopilot. Cost-Effective Customer Retention: Focus on repeat customers for sustained growth. Episode Chapters 00:00 - Introduction and Program Updates 05:11 - Creating a Cult-Like Brand 11:51 - Providing a Memorable Customer Experience 14:11 - Setting Up Sales on Autopilot 31:13 - Implementing the Cult Brand Formula 33:09 - Enhancing Customer Experience through Packaging 35:00 - Creating Sales on Autopilot 37:28 - Building Repeat Customers 46:00 - Suitable for New or Semi-Established Product Business Owners

In this episode, I share my experience of working with a branding agency to create the visual branding for my new dog poo bag company, Amusejoy Poo Bags. I deep dive into the importance of visual branding in a saturated market and explain why I chose to work with professionals instead of DIYing it. I discuss the process of working with the agency, the importance of clear communication and deadlines, and the level of detail and perfection we achieved. I also highlight the incorporation of my dogs into the branding and the impact of purpose-driven branding Takeaways Visual branding is crucial in a saturated market to differentiate your brand from competitors. Working with a professional branding agency can ensure a high level of detail and perfection in your branding. Clear communication and adherence to deadlines are important in the branding process. Incorporating personal elements, such as pets, can add uniqueness and personality to your brand. Purpose-driven branding, such as donating a portion of sales to a cause, can attract customers and create a cult-like brand. LInks Mentioned: Amusejoy Poo Bags- follow on Instagram & Tiktok www.instagram.com/amusejoypoobags https://www.tiktok.com/@amusejoypoobags Duocollective.com Work With Me: Grab my new book, Customer Obsession 1. Sign Up For A Website Redesign Website for you- done in a day! Learn more and to book your spot. Life’s too short for an ugly website https://www.kerriefitzgerald.com/websiteVIP 2. Join waitlist for Cultish Product A 4-month group coaching program to help product-based brands reach cult-like status, increased visibility, more sales & gain die-hard loyal customers without an ounce of social media. Mentorship, Guest Experts, Trainings, Live Calls and so much more! Join waitlist Learn More Free Guides & Resources For The Win: {Free Private Podcast} Create Your Cult Like Brand “Private Podcast” An 8-part audio series that walks you through how to create your cult brand Sign Up Let’s Be Friends Follow Kerrie on Instagram Follow Ecommerce Society on Instagram www.kerriefitzgerald.com

In this engaging episode, we dive into the world of Amanda Shaw, the creative force behind The Bark Day Planner, a business dedicated to throwing unforgettable parties for pets. From leaving a promising career in neuroscience to navigating the challenges of a niche business, Amanda shares her inspiring journey, the pivotal moments that shaped her path, and her aspirations for the future. We also explore the impact of media features on her business and the potential of branching into reality TV. Featured Guest: Amanda Shaw, Founder of The Bark Day Planner Key Points Covered: Amanda's Transition from Science to Entrepreneurship: Discover how Amanda's love for dogs and a DIY party for her golden doodle Teddy sparked a groundbreaking career shift. Building The Bark Day Planner: Learn about the challenges and triumphs of starting a pet party planning business, from DIY beginnings to creating a distinctive brand identity. Expanding into Products: Amanda discusses diversifying her business with pet party boxes, acquiring Buster's Party Shop, and the challenges of navigating product-based business dynamics. Navigating Setbacks: From difficulties with Etsy to personal health challenges, Amanda shares how resilience and creativity helped her overcome obstacles. Media Features and Visibility: Amanda highlights how being featured on ABC and other media outlets significantly boosted her business and the importance of building credibility. Future Aspirations: From expanding her team to dreaming of starting a rescue and possibly landing a reality TV show, Amanda shares her ambitious vision for the next five years. Valuable Takeaways: Leap of Faith: Amanda's journey underscores the importance of following your passion, even when it means leaving a secure career path. Brand Identity Matters: Investing in professional branding can transform your business and connect you with your ideal clients. Media Power: Strategic media features can catapult your business into the spotlight, enhancing credibility and attracting a wider audience. Resilience is Key: Facing and overcoming setbacks is part of the entrepreneurial journey. Persistence and adaptability are crucial for long-term success. Where to Find Amanda Shaw and The Bark Day Planner: Website: www.thebarkdayplanner.com Instagram: @TheBarkDayPlanner Closing Thoughts:Amanda Shaw's entrepreneurial path is a testament to the power of passion, resilience, and the willingness to embrace the unknown. Her story not only inspires pet lovers but also budding entrepreneurs to pursue their unique visions, no matter how unconventional they may seem. Work With Me: Grab my new book, Customer Obsession 1. Sign Up For A Website Redesign Website for you- done in a day! Learn more and to book your spot. Life’s too short for an ugly website https://www.kerriefitzgerald.com/websiteVIP 2. Join waitlist for Cultish Product A 4-month group coaching program to help product-based brands reach cult-like status, increased visibility, more sales & gain die-hard loyal customers without an ounce of social media. Mentorship, Guest Experts, Trainings, Live Calls and so much more! Join waitlist Learn More Free Guides & Resources For The Win: {Free Private Podcast} Create Your Cult Like Brand “Private Podcast” An 8-part audio series that walks you through how to create your cult brand Sign Up Let’s Be Friends Follow Kerrie on Instagram Follow Ecommerce Society on Instagram www.kerriefitzgerald.com

Grab a website audit https://www.kerriefitzgerald.com/audit In this episode, we sit down with Sarah Jansel, the owner of Jansel & Co., a company specializing in building and growing standout websites on Shopify and other platforms. Sarah shares her journey from a 20-year corporate career to becoming an entrepreneur, her passion for fashion, and her evolution into a website design guru. Discover the insights and strategies behind creating successful Shopify stores, understanding your customer, and why investing in your website is crucial for your business. Featured Guest: Sarah Jansel, Founder of Jansel & Co. Sarah’s journey from fashion enthusiast to Shopify expert highlights the importance of following your passions and the impact of a well-designed website on your business. Her company, Jansel & Co., not only builds websites but creates experiences that reflect the heart and soul of the brands they work with. Whether you’re starting out or looking to elevate your online presence, Sarah’s insights underscore the value of professional design in achieving your business goals. Key Takeaways: The significance of understanding the story behind your brand and weaving it into your website. The common pitfalls of DIY website design and how it can impact your business. Why a professional, cohesive website is crucial, especially for luxury or high-end products. An overview of Jansel & Co.’s comprehensive services, from branding to website design and beyond. Sarah’s ideal clients and how her team tailors the process to meet their unique needs. Follow Sarah Jansel Website: www.janselandco.com Instagram: https://www.instagram.com/sarahjansel/ Instagram 2: https://www.instagram.com/janselandco/ Work With Me: Grab my new book, Customer Obsession 1. Sign Up For A Website Redesign Website for you- done in a day! Learn more and to book your spot. Life’s too short for an ugly website https://www.kerriefitzgerald.com/websiteVIP 2. Join waitlist for Cultish Product A 4-month group coaching program to help product-based brands reach cult-like status, increased visibility, more sales & gain die-hard loyal customers without an ounce of social media. Mentorship, Guest Experts, Trainings, Live Calls and so much more! Join waitlist Learn More Free Guides & Resources For The Win: {Free Private Podcast} Create Your Cult Like Brand “Private Podcast” An 8-part audio series that walks you through how to create your cult brand Sign Up Let’s Be Friends Follow Kerrie on Instagram Follow Ecommerce Society on Instagram www.kerriefitzgerald.com Timestamps: 0:00 - Introduction to Sarah Jansel 2:47 - Sarah’s transition from corporate to entrepreneurship 5:30 - The story behind Sadie and Sari, Sarah’s fashion boutique 7:17 - What makes Jansel & Co.’s process unique 10:37 - Common mistakes Shopify store owners make 14:06 - The importance of a well-designed website 18:25 - How Jansel & Co. approaches client projects 20:42 - Ideal clients for Jansel & Co. and the process of working together 27:00 - Where to find Sarah and learn more about Jansel & Co.